American Express has just debuted a digital payment and commerce service that makes it possible to use Android-based devices and Apple iPhones for person-to-person online payments. Visa announced a similar personal payment product in the U.S. on March 16.
Analysts say the moves by Visa and American Express are clearly aimed at challenging PayPal in the personal payments business.
The new Amex service, named Serve, allows consumers and small businesses to make purchases and person-to-person payments on iOS- and Android-based devices. Serve accounts are also accessible on personal computers through Facebook and at Serve.com.
Serve also allows users to create and manage sub-accounts for friends and family members.
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