AOL Inc is launching a professional division called AOL Industry on Monday geared towards capturing the government, energy and defense executives attention.
The idea is to bring the use of social media, video and design from consumer-oriented sites and apply it to media for business professionals.
“(Trade media) hasn’t done as good a job at innovating as consumer media,” said Jay Kirsch, vice president and general manager of AOL Industry, who pitched the idea to AOL at the end of last summer.
“If you look at most of the innovations that have really changed media most of them have been consumer facing and not business-to-business.”
AOL Energy rolled out first and will be followed by AOL Government and AOL Defense in June. AOL Industry is not charging a subscription for access and will not have a print component.
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