Can MediaTek Win In The Car Space?

Digitimes claims that having developed SoCs for smartphones, mobile devices, and connected home appliances, MediaTek is stepping up development of chips solutions for auto electronics and VR applications.

MediaTek is focused on in-car entertainment systems, and will be using its partnership with China-based NavInfo, a digital mapping service provider to help out.

NavInfo will sell subsidiary AutoChips (Hefei) and will also form a strategic alliance in which MediaTek will make an investment of US$100 million.
MediaTek will be developing VR for handsets and will support Google’s Daydream VR platform.

Meanwhile the team is flat out improving its IC solutions for Internet of Things (IoT) and wearable device applications. It is pretty sure that this will become the third largest segment after mobile devices and connected home appliances such as digital TVs. In fact the only two areas that MediaTek does not appear interested in is server and augmented reality (AR) applications.

Courtesy-Fud