E-Readers More Popular Than Tablets

More people are using e-readers than tablets, according to a Pew Research Institute study.

The Pew survey of 2,277 adults that finished on May 22 found that 12% of Americans owned an e-reader device in May compared to 8% who owned a tablet like Apple’s iPad.

Also, ownership grew faster for e-readers like the Nook or Kindle than ownership of tablets over the six months between November 2010 and May, the Pew survey found.

The telephone survey found that Hispanic Americans are the fastest-growing ownership group of both e-reader and tablet devices.

E-reader ownership increased from 6% of American adults in November 2010 to 12% in May, Pew said.

Tablet ownership grew from 5% to 8% over the same period. Tablet ownership had been increasing “relatively quickly” through Nov. 2010, Pew said, but growth was virtually flat from January to May, growing from only from 7% to 8%.

Pew also found that 3% of U.S. adults own both kinds of devices, while 9% own an e-reader but not a tablet, and 5% own a tablet but not an e-reader.

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