August 21, 2012 by admin
Filed under Around The Net
Ford dealers now have an iPad app they can access to quickly check available inventory and offer product information to help out customers in their showrooms.
Also included in the Showcase app is video content on car features that sales personnel can show to customers on an iPad as they shop at a dealership.
Michelle Moody, cross vehicle marketing manager for Ford, said the company started considering the app in early 2011 to improve the car-buying experience.
The app builds on the Ford.com website, which allows for configuring and comparing vehicles. Sales personnel can use the iPad app to determine what features a customer wants and then immediately check inventory to find a vehicle in stock that most closely matches those needs, Ford said in a statement.
Videos on the app can explain a variety of features such as Sync and active parking assistance, along with other features such as a lane-keeping system that Ford said might not be easy to showcase during a test drive.
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