iPad Expected To Dominate Until 2013

September 1, 2011 by admin
Filed under Consumer Electronics

Apple’s iPad will maintain its dominance of the tablet market through at least 2013, research firm IHS iSuppli said today.

El Segundo, Calif.-based iSuppli bumped up its iPad sales forecast for 2011 from an earlier estimate of 43.7 million to 44.2 million, citing Apple’s ability to solve its supply issues and the blunders by rivals, including Hewlett-Packard.

“Apple has resolved the iPad supply issues,” said Rhoda Alexander, senior manager of tablet and monitor research in an interview today. “It was never a demand problem.”

Earlier this year, Apple struggled to produce enough iPad 2 tablets to meet a surging demand for the new device. Those problems have been addressed, and Alexander said that Apple is in the cat bird’s seat for the second half of the year.

“All the momentum in the media tablet market is with Apple right now,” she said. “The competition can’t seem to field a product with the right combination of hardware, marketing, applications and content to match the iPad.”

iSuppli also boosted its forecast for overall tablet sales this year from 58.9 million to 60 million units, meaning the iPad will account for nearly three-fourths of all tablets sold in 2011.

That dominance will continue through 2013, said Alexander, noting that iSuppli previously expected Apple to fall under the 50% share mark in 2012.

“They’ve taken every lesson they’ve learned with previous products and applied them to the iPad,” said Alexander. “Their whole production process is a marvel to watch.”