MediaTek is quietly building an ecosystem to drive IoT strategy to push its System on Chip shipments across multiple devices.
The fabless chipmaker is signing partnerships with Amazon, Tinitell, Apple, and People Power.
MediaTek is starting to come out of the shadows in the West with its SoC designs. It sees the IoT as a way to push more of its chips.
It has put in a tender to buy power management outfit Richtek Technology to expand its leadership in Power Management Integrated Circuits (PMIC) to strengthen its overall capabilities for the IoT business model. The deal is expected to close in Q2 2016.
It has provided funding to People Power, a user engagement company providing apps, cloud and mobile services for IoT to further accelerate its penetration in the IoT market in both the U.S. and China, develop new IoT products based on its Fabrux and Influx software architecture
Release of two software development kits (SDKs) for Apple HomeKit, the framework in iOS 8 for communicating with and controlling connected accessories in a user’s home.
This is on top of its partnership with Amazon for the latest devices – Amazon Fire TV is powered by MediaTek’s MT8173, a 64-bit quad-core processor and the world’s first multimedia SoC with ARM’s Cortex-A72 cores; Fire HD 8 and Fire HD 10 tablets powered by MT8135, an up to 1.5 GHz quad-core processor, resulting in a fast and fluid user interface, and smooth running HD videos and high frame-rate games.
Chief Marketing Officer, Johan Lodenius said the company’s cunning plan was to innvovate widely available technology that provides integrated connectivity, while investing in and nurturing developers and the maker community to deliver practical yet innovative solutions.
Source-http://www.thegurureview.net/computing-category/mediatek-building-ecosystem-to-power-iot.html
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