Microsoft Goes After Yahoo

Just three years after a failed attempt to acquire Yahoo, Microsoft may be considering whether to give it another shot, Reuters reported today.

According to the report, Microsoft executives are split on whether the company should bid for Yahoo. A final decision has not been reached, the report noted.

Citing an unnamed “high-ranking Microsoft executive,” the report said Microsoft is evaluating whether to pull in a partner for a joint effort to buy Yahoo.

Microsoft said it doesn’t comment on rumors or speculation. Yahoo didn’t respond to a request for comment on the report.

“As long as Microsoft is committed to growing its online presence, this makes sense,” said Ezra Gottheil, an analyst with Technology Business Research. “Yahoo has a large number of subscribers and regular visitors, many of whom are not considering going elsewhere. And that would be a good boost for Microsoft.”

He also noted that Yahoo Mail, Yahoo’s popular free email service, would combine well with Microsoft’s own Hotmail service to create a very large base of email users.

In 2008, Microsoft tried to acquire Yahoo. Yahoo’s argument that the bid was tool low prompted Microsoft to finally give up.

Since then, Yahoo has been dealing with some significant problems.

No longer the high-flying Internet pioneer of its heyday, Yahoo last month fired Carol Bartz, who had joined the company as CEO with high hopes that she could return the company to its past glory.

Once Bartz was out the door, industry analysts began speculating that Yahoo’s board might be open to a solid acquisition offer.

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