With the Playbook supposedly launching in April, it is expected that RIM will a lot of their marketing budget on the corporate space. This is the best strategy for RIM since the company already has a strong presence in the enterprise space with companies that already use Blackberry services as part of their electronic communication infrastructure.
RIM is expected to leverage is clients existing investment in BES Blackberry Enterprise Server). RIM’s strategy gives Playbook a small advantage; since BES customers will be able to utilize functions like provisioning, configuring, applying corporate policies, application deployment/management and auditing PlayBook devices using the BES infrastructure that they already have in place. Read More….
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