RIM Hopes Apps Will Help Sales

Research In Motion is highlighting the native and Android apps available on its struggling PlayBook at the Consumer Electronics Show as it gets ready to launch the first major overhaul of the tablet’s software in February.

The company is showing the PlayBook OS 2.0 in its booth, demonstrating the Android apps that will finally be available to users of the tablet. RIM said in March last year that it would release a player that would let users of the tablets run apps designed for Android, and that capability will finally be available with PlayBook OS 2.0.

Popular games such as Cut the Rope and Plants vs. Zombies will be available in the store, said Alec Saunders, vice president of developer relations and ecosystem development. The apps appear and work like any other app; users don’t have to launch a separate player to run them.

Not just any Android app will be accessible to users, and that’s by design, Saunders said. “We don’t want to enable an open marketplace the way the Android Market is,” he said. Android developers must use a software package to make their apps compatible with the PlayBook, and then they must submit it to RIM’s standard app curation process. The company hopes to weed out the malware and pirated apps that often appear in the Android Market, he said.

When PlayBook OS 2.0 becomes available, “some number of thousands” of Android apps will be available in the market, Saunders said. The company has been working with some of the aggregator marketplaces to port apps and attending Android meetups to encourage developers to make their apps available to PlayBook users, Saunders said.

RIM is taking pains to attract as many developers as possible by supporting as many languages and frameworks as possible. “One thing we’re focused on is providing a rich palette of tools developers can use,” Saunders said. RIM has developed ports for a number of frameworks and languages to make it easy for developers to use whatever tools.

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