RIM Says Subscriber Base Grew

Research in Motion offered investors a glimmer of hope on Tuesday, announcing a surprise jump in subscriber numbers that sent its shares up 5 percent, even as the embattled BlackBerry maker worked hard to drum up enthusiasm for its new BB10 devices.

Waterloo, Ontario-based RIM, once a pioneer in the smartphone arena, has rapidly lost market share in North America to Apple’s snazzier iPhone and Samsung’s Galaxy devices.

RIM is now attempting to reinvent itself through the launch of new line of totally revamped smartphones that will run on the new BlackBerry 10, or BB10, operating system. In an attempt to create a buzz around the new devices, RIM gave developers at a gathering Tuesday in San Jose, California, a sneak peek at the smartphone and its features.

At the event, the company also announced that its BlackBerry subscriber base has risen to 80 million from the 78 million it reported earlier this year, surprising many on Wall Street and sparking a jump in the company’s beleaguered share price.

In recent months, RIM has been completely focused on the launch its new line of revamped devices. In the meantime, its aging line-up of smartphones in the market have struggled to compete against the recently launched iPhone 5 and a slew of new Android devices. Most analysts had expected RIM to begin losing subscribers in the recently ended quarter, for the first time in its history.

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