Is Facebook Going Video?

Facebook is contemplating the development of a dedicated service or page where users will be able watch videos and not be bothered by other content.

Twitter To Track Mobile Users

Twitter Inc has plans to start tracking what third-party apps are installed on users’ mobile devices so the social media company can deliver more tailored content, including ads, the company has revealed.

The feature, called “app graph,” will allow the company to see what other applications users may have installed on phones or other devices.

“To help build a more personal Twitter experience for you, we are collecting and occasionally updating the list of apps installed on your mobile device so we can deliver tailored content that you might be interested in,” the company said on its site.

The posting also included instructions on how to turn the feature off. Twitter is not collecting data from within the applications, the posting noted.

Twitter, whose main service allows users to broadcast 140-character messages, has been searching for ways to re-invigorate user engagement and drive growth. As part of that effort, the company is considering creating additional mobile applications beyond its core messaging service.

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Will GoDaddy Do An IPO?

Web hosting company The GoDaddy Group Inc is gearing up for a second attempt at an initial public offering, according to two people familiar with the matter, as the 2014 tech IPO pipeline continues to grow.

GoDaddy, the Internet domain registrar and web host known for its racy ads, would join a number of high-profile tech names expected to go public this year in the wake of Twitter Inc’s successful debut. They include “Candy Crush” developer King Digital and cloud services providers Box and Dropbox.

The company is in the process of selecting underwriters for its IPO, one of the two sources said on condition of anonymity.

GoDaddy was not immediately available for comment.

GoDaddy had filed to go public in 2006 but was told at the time that it would be required to take a 50 percent haircut — a percentage that is subtracted from the par value of assets that are being used as collateral — on its initial public offering.

The company instead decided to pull its filing, citing unfavorable market conditions.

The company, founded in 1997, was eventually acquired by a private equity consortium led by KKR & Co and Silver Lake in 2011 for $2.25 billion. Silver Lake declined to comment while KKR did not immediately respond to a request for comment.

Other private equity buyers included Technology Crossover Ventures.

GoDaddy, which provides website domain names, is famous for airing bawdy commercials with scantily clad women for the past decade during the Super Bowl.

The Wall Street Journal first reported on the plans.

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Yahoo Spreading Malware?

Some advertisements on Yahoo Inc’s European websites last week spread malicious software, Yahoo said on Sunday, potentially infecting the computers of thousands of users.

Last Friday, Fox-IT, a Delft, Netherlands-based computer security firm, wrote in a blog that attackers had inserted malicious ads served by ads.yahoo.com.

In a recently released statement, a Yahoo spokesman, said: “On Friday, January 3 on our European sites, we served some advertisements that did not meet our editorial guidelines, specifically they spread malware.” Yahoo said it promptly removed the bad ads, and that users of Mac computers and mobile devices were not affected.

Malware is software used to disrupt a computer’s operations, gather sensitive information, or gain access to private computer systems.

Fox-IT estimated that on Friday, the malware was being delivered to approximately 300,000 users per hour, leading to about 27,000 infections per hour. The countries with the most affected users were Romania, Britain, and France.

“It is unclear which specific group is behind this attack, but the attackers are clearly financially motivated and seem to offer services to other actors,” Fox-IT wrote in the January 3 blog post.

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Google Expands Malware Blocker

Google has expanded malware blocking in an early development build of Chrome to sniff out a wider range of threats than the browser already recognizes.

Chrome’s current “Canary” build — the label for very-early versions of the browser, earlier than even Chrome’s Dev channel — will post a warning at the bottom of the window when it detects an attempted download of malicious code.

Features added to the Canary build usually, although not always, eventually make it into the Dev channel — the roughest-edged of the three distributed to users — and from there into the Beta and Stable channels. Google did not spell out a timetable for the expanded malware blocking.

Chrome has included malware blocking for more than two years, since version 12 launched in June 2011, and the functionality was extended in February 2012with Chrome 17.

Chrome is now at version 30.

Canary’s blocking, however, is more aggressive on two fronts: It is more assertive in its alerts and detects more malware forms, including threats that pose as legitimate software and monkey with the browser’s settings.

“Content.exe is malicious, and Chrome has blocked it,” the message in Canary reads. The sole visible option is to click the “Dismiss” button, which makes the warning vanish. The only additional option, and that only after another click, is to “Learn more,” which leads to yet another warning.

In Canary, there is no way for the user to contradict the malware blocking.

That’s different than in the current Stable build of Chrome, which relies on a message that says, “This file is malicious. Are you sure you want to continue?” and gives the user a choice between tossing the downloaded file or saving it anyway.

As it has for some time, Chrome will show such warnings on select file extensions, primarily “.exe,” which in Windows denotes an executable file, and “.msi,” an installation package for Windows applications. Canary’s expansion, said Google, also warns when the user tries to download some less obvious threats, including payloads masquerading as legitimate software — it cited screen savers and video plug-ins in a  blog posting — that hijack browser settings to silently change the home page or insert ads into websites to monetize the malware.

Google’s malware blocking is part of its Safe Browsing API (application programming interface) and service, which Chrome, Apple’s Safari and Mozilla’s Firefox all access to warn customers of potentially dangerous websites before they reach them.

In Chrome’s case, the malware warning stems not only from the Safe Browsing “blacklist” of dodgy websites, but according to NSS Labs, a security software testing company, also from the Content Agnostic Malware Protection (CAMP) technology that Google has baked into its implementation of Safe Browsing.

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FTC Defends Google Decision

The FTC defended its decision to let Google carry on with its anti-trust-like antics, while other regulations in civilized nations are planning to put the boot in.

The US Federal Trade Commission reached a settlement with Google which really did little to stop the company using its dominance to push down search results from its competitors. The move attracted considerable criticism because it followed a letter from US senators to go easy on the search engine because it was good for US jobs.  We guess they mean the jobs of US senators who Google paid campaign contributions.

Google promised to change the ways it presents some search results and runs search advertising, but was exonerated of the results bias claims. Rivals including Yelp and Microsoft claimed that Google had favored its own product results over those of its competitors and called for the anti-trust case. What makes the case look more suspect is that the EU is less frightened of actually fining Google or forcing it to behave. Indeed indications from Brussels are that it has not only agreed with the rival’s complaints but will do something about it if Google does not pull finger.

But FTC chairman Jon Leibowitz told Talking Points Memo that the agency’s decision was legally sound and would be beneficial to competition and consumers. Under facts we found, all five of us, from liberal Democrat to conservative Republican, agreed that the evidence militated against an anti-trust case,” Leibowitz told TPM.

The fact that we managed to have both Google and Google’s rivals unhappy, in an odd way that’s maybe unique to Washington, that puts us in the right place substantively, he claimed. When asked if Google’s $25 million lobbying budget for the duration FTC’s investigation helped, he said that lobbying makes the companies feel good and lobbyists feel good.

“At the end of the day, whether you want to say lobbying had any influence, or cancelled itself out because there was lobbying on both sides, if you’re going to do what lobbyists want you to do in a regulatory agency, you’re not doing your job.”

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AP Goes With Twitter

The Associated Press began using its official Twitter account as an advertising platform on Monday, as the news organization looks for new ways to generate revenue.

Samsung Electronics Co Ltd was the first sponsor on the @ap account for breaking news, which is followed by 1.5 million Twitter users. The South Korean electronics maker’s initial “SPONSORED TWEET” promoted its events at the 2013 Consumer Electronics Show in Las Vegas this week.

AP did not disclose financial details of the arrangement.

Twitter, which sells ads directly to make money from the social media’s monthly base of 200 million users, will not receive any proceeds from the AP-Samsung deal.

The AP called the initiative part of a new business strategy and stressed that sponsored tweets will clearly be labeled to differentiate them from news tweets.

The ads provide AP a new income source as news organizations from newspapers to television face severe revenue declines in the face of high production costs.

While the AP was founded in 1846 by U.S. newspapers as a breaking news conduit, only 22 percent of its revenue comes from member fees. Photo licensing, advertising on its news application AP Mobile and YouTube channel are other revenue streams.

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Is GM Reconsidering Facebook

General Motors Co and Facebook Inc are in talks about the return of the U.S. automaker as a paid advertiser almost two months after GM said it would stop running ads on the social networking website, sources close to the situation said on Tuesday.

Although the two companies remain far from reaching an agreement, Facebook executives have actively courted the world’s largest carmaker. One source said Facebook was not pushing for GM’s immediate return, but offered to provide data showing the effectiveness of the website’s paid ads.

Facebook Chief Operating Officer Sheryl Sandberg sent GM Chief Executive Dan Akerson an e-mail urging the company to reconsider its decision shortly after the third-largest U.S. advertiser pulled its ads in May, a move that undermined confidence in Facebook on the eve of its highly-anticipated initial public offering, according to sources who were not permitted to speak publicly because the talks are ongoing.

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Google Tweaks It’s Search Engine

Google is changing the way it handles searches in the United States to give users quick access to answers without leaving the page, the company said.

The new search process is based on what Google calls the “knowledge graph” — meaning that it tries to pinpoint faster the context surrounding its users’ keyword searches.

“Over the years, as search has improved, people expect more,” said Amit Singhal, vice president of engineering at Google and the head of search, in an interview. “We see this as the next big improvement in search relevance.”

The redesign, which for now affects only U.S.-based English language users, is gradually being rolled starting Wednesday on desktop, mobile and tablet platforms. Google plans to eventually expand the new search features outside the U.S., Singhal said, without specifying when.

Many of the results will carry more graphical elements, compared to standard lists of search results, such as maps and pictures of related results, often in separate pop-ups. The idea is to let users easily discover what related material interests them and click through to it, Singhal said.

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Yahoo Goes-DO NOT TRACK

Yahoo websites worldwide will comply with users “do not track” settings starting later this year, Yahoo announced Wednesday.

Most major browsers are now able to send a message to sites visited, indicating whether users want their surfing behavior to be tracked by cookies for the purposes of displaying personalized ads. In February the last major hold-out, Google, announced that its Chrome browser will include do-not-track support by the end of the year.

That message, an HTTP (hypertext transfer protocol) header accompanying a request to display a Web page, avoids the awkward paradox that to store a visitor’s preference not to be tracked by cookies, sites had to store a cookie containing that preference, and provides a consistent way to store and indicate such preferences across all Web sites that respect the do-not-track header.

Support for the do-not-track header has been in the works since last year, Yahoo said. All Yahoo sites will respect the header, including those of Right Media and Interclick, two Yahoo subsidiaries specializing in behavioral or data-driven advertising, the company said.

The company’s announcement comes the same day that the U.S. House of Representatives’ Subcommittee on Commerce, Manufacturing, and Trade is set to hold a hearing on balancing privacy and innovation, and in the same week that the U.S. Federal Trade Commission called for creation of a do-not-track tool for Internet users.

In a statement announcing its plans for allowing visitors to opt out of tracking, Yahoo maintained that allowing advertisers to regulate themselves was the best and quickest way to introduce protections to the market place without sacrificing innovation or value creation.

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