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Did Google Increase Microsoft’s Ad Rates?
September 29, 2011 by admin
Filed under Around The Net
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Google might have increased Microsoft’s ad rates 50 fold, a Bloomberg report says.
Someone familiar with the matter told Bloomberg that the US Federal Trade Commission (FTC) is looking into the rate increase.
It will also be looking into other allegations against Google about advertising as a result of complaints from Microsoft.
This is part of a larger antitrust probe into Google that began earlier this year, the source told Bloomberg.
An antitrust lawyer at Doyle Barlow & Mazard PLLC in Washington, Andre Barlow, told Bloomberg that, if true, the Microsoft allegations could be used to help the FTC build a case showing that Google has abused its power as the owner of the world’s most popular search engine, violating the Sherman Act and other antitrust laws.
He said, “A lot of this conduct, when put together with a firm with market power, could be viewed as a violation” of antitrust laws.
Facebook Is Display Advertising King
Facebook’s U.S. advertising revenue will reach roughly $2.2 billion in 2011, toppling Yahoo Inc to collect the biggest portion of online display advertising dollars, according to a new study.
Facebook’s U.S. advertising revenue will give it a 17.7 percent share of the market for graphical display ads that appear on websites, according to a report released on Monday by research firm eMarketer.
Last year Facebook garnered 12.2 percent share of the U.S. market.
The figures highlights the growing clout of Facebook, the world’s No.1 Internet social network. It has seen its valuation soar to roughly $80 billion in recent transactions for its shares on the private markets as some investors anticipate it could have an initial public offering next year.
While Facebook has grabbed the top ranking, eMarketer analyst David Hallerman said the overall market for display ads, which include banner ads, video ads and Web page sponsorships, is growing robustly enough that it is benefiting numerous companies.