Chrome Climbs To Second

Google’s Chrome browser in July broke the 20% user share bar for the first time, according to recently published statistics by Web measurement vendor Net Applications.

But because the browser war is a zero-sum game, when Chrome won others had to lose. The biggest loser, as has been the case for the last year: Mozilla’s Firefox, which came dangerously close to another milestone, but on the way down.

Firefox accounted for 15.1% of the desktop and laptop personal computer browsers used in July, a low point not seen by the open-source application since October 2007, a year before Chrome debuted and when Microsoft’s Internet Explorer (IE) was only on version 7.

Chrome had flirted with the 20% mark before. More than two years ago, Chrome’s user share — a Net Applications’ measurement of the unique visitors running each browser — had come close: 19.6%. But Chrome then took a prolonged dip that only began reversing last fall.

Chrome’s July user share of 20.4% put the browser solidly in second place, but still far behind IE in Net Applications’ tallies. IE’s share last month was 58%, down slightly from the month before.

Firefox also lost user share in July, dropping half a percentage point to 15.1%. It was the ninth straight month that the desktop browser lost share. In the past three months alone, Firefox has fallen nearly two points.

The timing of the decline has been terrible, as Mozilla’s current contract with Google ends in November. That deal, which assigned Google’s search engine as the default for most Firefox customers, has generated the bulk of Mozilla’s revenue. In 2012, for example, the last year for which financial data was available, Google paid Mozilla an estimated $272 million, or 88% of all Mozilla income.

Going into this year’s contract renewal talks, Mozilla will be bargaining from a much weaker position, down 34% in total user share since July 2011.

Apple’s Safari remained in a distant fourth place behind Firefox, with a user share of 5.2%, down four-tenths of a percentage point in the last month. Meanwhile, Opera Software’s Opera browser brought up the rear with a small 1% user share.

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Will GoDaddy Do An IPO?

Web hosting company The GoDaddy Group Inc is gearing up for a second attempt at an initial public offering, according to two people familiar with the matter, as the 2014 tech IPO pipeline continues to grow.

GoDaddy, the Internet domain registrar and web host known for its racy ads, would join a number of high-profile tech names expected to go public this year in the wake of Twitter Inc’s successful debut. They include “Candy Crush” developer King Digital and cloud services providers Box and Dropbox.

The company is in the process of selecting underwriters for its IPO, one of the two sources said on condition of anonymity.

GoDaddy was not immediately available for comment.

GoDaddy had filed to go public in 2006 but was told at the time that it would be required to take a 50 percent haircut — a percentage that is subtracted from the par value of assets that are being used as collateral — on its initial public offering.

The company instead decided to pull its filing, citing unfavorable market conditions.

The company, founded in 1997, was eventually acquired by a private equity consortium led by KKR & Co and Silver Lake in 2011 for $2.25 billion. Silver Lake declined to comment while KKR did not immediately respond to a request for comment.

Other private equity buyers included Technology Crossover Ventures.

GoDaddy, which provides website domain names, is famous for airing bawdy commercials with scantily clad women for the past decade during the Super Bowl.

The Wall Street Journal first reported on the plans.

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Facebook Goes Ten

Facebook plans on celebrating its 10th birthday today, an occasion likely to spur an outpouring of reflection on its past and speculation about its future.

Mark Zuckerberg launched “Thefacebook” from his dorm room at Harvard University on Feb. 4, 2004. The site was conceived as a way to connect students, and let them build an online identity for themselves.

It has since expanded to cover a large swath of the planet, with more than 1.2 billion people — one-seventh of the world’s population — using its site on a monthly basis, according to the company’s own recent figures.

Zuckerberg reflected on the 10-year milestone at an industry conference in Silicon Valley this week. Not surprisingly, at the start he never envisioned Facebook becoming so large or influential. After launching the initial version, “it was awesome to have this utility and community at our school,” he said at the Open Compute Project Summit.

He figured at the time that someone, someday would build such a site for the world. “It didn’t even occur to me that it could be us,” he said.

Since then, Facebook’s site and its business, now a public company, have changed dramatically. There are now more than a trillion status updates, text posts and other pieces of content stored within its walls — the company is trying to index them as part of its Graph Search search engine.

The company was slow to react to the important mobile market, and when it went public in 2012 investors were skeptical it would be able to monetize its service on smaller screens. But this week it reported that more than half its ad revenue now comes from mobile devices.

All the while, Facebook is making its ad business smarter, using targeting tools to show ads it deems most relevant.

The company is also experimenting with new ways to present content. Next week it will release Paper, an iPhone app that provides a new way to share photos and published articles.

It’s part of a larger effort Facebook hinted at this week to release a variety of standalone apps for different tasks.

The company is also trying to bring the Internet to more people in the world, an effort that’s part philanthropy and part business sense as Facebook aims to reach its next billion users. Asked this week why he launched the project, called Internet.org, Zuckerberg suggested he feels a weight of responsibility.

“There aren’t that many companies in the world that have the resources and the reach that Facebook has at this point,” he said.

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ZTE Attempts To Double Marketshare

China’s ZTE Corp, the world’s seventh-largest smartphone maker, wants to nearly double its U.S. market share in the next three years by increasing spending on marketing.

ZTE, which trails nearby rival Huawei Technologies Co Ltd in selling both smartphones and telecoms equipment, wants more share of the fat profit margins promised by sales of high-end phones in the United States.

But the company needs to first work on its image. Its mainstay telecom equipment business was essentially shut out of the U.S. and other markets after government officials flagged security concerns about Chinese-made equipment.

ZTE targets a U.S. market share of 10 percent by 2017 from 6 percent in 2013, Lv Qianhao, global marketing director of mobile devices, told Reuters at a company event on Thursday.

That would place it a distant third behind Apple Inc with 41 percent and Samsung Electronics Co Ltd with 26 percent, according to September-November data from researcher comScore.

To that end, ZTE will increase its U.S. marketing budget by at least 120 percent this year from last, Lv said without elaborating. Like other Chinese handset makers, ZTE is grappling with low brand awareness in the world’s second-largest smartphone market and perceptions of inferior quality.

Samsung Electronics, which earns around two-thirds of its operating profit from its mobile division, spent $597 million on marketing in the United States in 2012, according to researcher AdAge.

Last year, ZTE signed a deal with the Houston Rockets basketball team and released a Rockets-branded phone.

“We want young U.S. consumers to participate in our marketing activities, so we will have more NBA (National Basketball Association) stores and channels that sell our products,” Lv said.

Globally, ZTE aims to ship around 60 million smartphones this year compared with about 40 million smartphones last year, said Senior Vice President Zhang Renjun.

The company sees much of that growth in developed markets – including Russia and China- which accounted for 68 percent of mobile device revenue last year compared with 35 percent in 2007, said Lv.

ZTE’s mobile device business sells feature phones as well as smartphones. It was the fifth-biggest mobile phone vendor in July-September, according to researcher Gartner, though it fell out of the top five smartphone sellers list in the same period.

ZTE expects to have swung to a profit for last year having booked its first-ever loss as a public company in 2012.

It based its turnaround on cutting costs, signing fewer low-margin contracts, and winning contracts to build fourth generation telecommunication networks.

The company expects global investment in 4G to reach $100 billion this year, Zhang said.

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Yahoo Spreading Malware?

Some advertisements on Yahoo Inc’s European websites last week spread malicious software, Yahoo said on Sunday, potentially infecting the computers of thousands of users.

Last Friday, Fox-IT, a Delft, Netherlands-based computer security firm, wrote in a blog that attackers had inserted malicious ads served by ads.yahoo.com.

In a recently released statement, a Yahoo spokesman, said: “On Friday, January 3 on our European sites, we served some advertisements that did not meet our editorial guidelines, specifically they spread malware.” Yahoo said it promptly removed the bad ads, and that users of Mac computers and mobile devices were not affected.

Malware is software used to disrupt a computer’s operations, gather sensitive information, or gain access to private computer systems.

Fox-IT estimated that on Friday, the malware was being delivered to approximately 300,000 users per hour, leading to about 27,000 infections per hour. The countries with the most affected users were Romania, Britain, and France.

“It is unclear which specific group is behind this attack, but the attackers are clearly financially motivated and seem to offer services to other actors,” Fox-IT wrote in the January 3 blog post.

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Reddit ISO Profits

Social news hub Reddit enjoyed a major get when it interviewed Barack Obama last year. The big get for 2013 was reaching 90 million unique visitors a month, according to the company, on par with the likes of eBay. This season, even Microsoft co-founder and philanthropist Bill Gates joined its Secret Santa gift exchange.

Now, the self-dubbed “Front Page of the Internet” is going for a milestone it has been trying to reach since its founding in 2005: profitability.

After years of experimenting with paid subscriptions and display advertising, Reddit, with just 28 employees, has begun pouring resources into building an electronic bazaar.

Company executives say they increasingly believe such a venue is the answer to their long search for reliable revenue, complicated in part by their fans’ mistrust of advertising.

If Reddit Gifts, as the burgeoning bazaar is known, brings sustainable profitability, it would mark a turning point for an outfit that has exerted an outsized and sometimes controversial influence on Internet culture yet languished financially.

Reddit estimates over 250,000 items have been purchased over the holiday, mostly as part of the 50 or so mostly geek-oriented Secret Santa gift exchanges – where zombie- or fantasy-themed presents, say, change hands – that users have created.

Although Reddit won’t disclose details about how much money it has made from Reddit Gifts or its overall financial performance, it takes a 15 to 20 percent cut of every purchase.

Usually priced between $10 and $25, the goods reflect Reddit’s young and geeky user base, from collages of cats in steampunk apparel to coffee mugs branded by Imgur.com, a repository of funny Web pictures, to an entire category dedicated to bacon-related products. More than 250 merchants supply gifts curated and “up-voted” by the community, much as articles and links are elevated on the Reddit site itself.

The gift exchange made headlines this month after Gates signed up and surprised a Reddit user by sending her a travel book and a stuffed cow, symbol of the charity he donated to in her name.

The company, which is hoping to position itself as a bona fide shopping destination year-round, estimates that only 14 percent of its marketplace revenue comes from the Christmas-season gift exchange programs.

Yet those sales alone could put Reddit firmly in the black, said Dan McComas, the head of Reddit Gifts. He added that the company may choose to reinvest funds in e-commerce customer service and infrastructure.

Chief Executive Yishan Wong, a former Facebook executive, said Reddit was “kind of” breaking even and denied that pressure was mounting on his team to turn a profit.

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Google Expands Malware Blocker

Google has expanded malware blocking in an early development build of Chrome to sniff out a wider range of threats than the browser already recognizes.

Chrome’s current “Canary” build — the label for very-early versions of the browser, earlier than even Chrome’s Dev channel — will post a warning at the bottom of the window when it detects an attempted download of malicious code.

Features added to the Canary build usually, although not always, eventually make it into the Dev channel — the roughest-edged of the three distributed to users — and from there into the Beta and Stable channels. Google did not spell out a timetable for the expanded malware blocking.

Chrome has included malware blocking for more than two years, since version 12 launched in June 2011, and the functionality was extended in February 2012with Chrome 17.

Chrome is now at version 30.

Canary’s blocking, however, is more aggressive on two fronts: It is more assertive in its alerts and detects more malware forms, including threats that pose as legitimate software and monkey with the browser’s settings.

“Content.exe is malicious, and Chrome has blocked it,” the message in Canary reads. The sole visible option is to click the “Dismiss” button, which makes the warning vanish. The only additional option, and that only after another click, is to “Learn more,” which leads to yet another warning.

In Canary, there is no way for the user to contradict the malware blocking.

That’s different than in the current Stable build of Chrome, which relies on a message that says, “This file is malicious. Are you sure you want to continue?” and gives the user a choice between tossing the downloaded file or saving it anyway.

As it has for some time, Chrome will show such warnings on select file extensions, primarily “.exe,” which in Windows denotes an executable file, and “.msi,” an installation package for Windows applications. Canary’s expansion, said Google, also warns when the user tries to download some less obvious threats, including payloads masquerading as legitimate software — it cited screen savers and video plug-ins in a  blog posting — that hijack browser settings to silently change the home page or insert ads into websites to monetize the malware.

Google’s malware blocking is part of its Safe Browsing API (application programming interface) and service, which Chrome, Apple’s Safari and Mozilla’s Firefox all access to warn customers of potentially dangerous websites before they reach them.

In Chrome’s case, the malware warning stems not only from the Safe Browsing “blacklist” of dodgy websites, but according to NSS Labs, a security software testing company, also from the Content Agnostic Malware Protection (CAMP) technology that Google has baked into its implementation of Safe Browsing.

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Phishing Attacks Increasing

Security researchers at Kaspersky Lab have reported significant growth in phishing attacks over the last year.

In a study entitled “The Evolution of Phishing Attacks”, Kaspersky said it found 37.3 million out of its 50 million customers running its security products that were at risk of being phished from 2012 to the present, an 87 percent increase over the same period between 2011 and 2012.

“The nature of phishing attacks is such that the simplest types can be launched without any major infrastructure investments or in-depth technological research,” Kaspersky said in the report.

“This situation has led to its own form of ‘commercialization’ of these types of attacks, and phishing is now being almost industrialized, both by cybercriminals with professional technological skills and IT dilettantes.”

The security firm explained that overall, the effectiveness of phishing, combined with its profitability for criminals and how simple the process is to undertake has led to a steadily rising number of these types of incidents.

Kaspersky noted that most of the victims in 2012-2013 were located in just ten countries, that is, Russia, the US, India, Germany, Vietnam, the UK, France, Italy, China and Ukraine. These 10 countries were home to 64 percent of all phishing attack victims during this time.

In addition to a rise in the number of users attacked, the number of servers involved in phishing attacks also increased, Kaspersky said, without giving any exact numbers. Though the firm did reveal that internet giants like Yahoo, Google, Facebook and Amazon are the top targets of malicious users.

“Online game services, online payment systems, and the websites of banks and other credit and financial organizations are also common targets,” the firm added, warning users to stay vigilant when entering personal data.

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Is Yahoo Really Back?

Yahoo has once again made the list as one of the world’s 100 most valuable brands.

The Internet company nabbed the 92nd spot in the annual list of global companies from multiple industries including technology, retail and service, released Tuesday by BrandZ, a brand equity database. The ranking gave Yahoo a “brand value” of US$9.83 billion, which is based on the opinions of current and potential users as well as actual financial data.

Apple occupied the number-one position on the list, with a brand value of $185 billion. Google was number two, with a value of roughly $114 billion.

The BrandZ ranking, commissioned by the advertising and marketing services group WPP, incorporates interviews with more than 2 million consumers globally about thousands of brands along with financial performance analysis to compile the list. Yahoo last appeared on the list in 2009 at number 81.

Yahoo’s inclusion on the 2013 list comes as the Internet company works to reinvent itself and win back users. Previously a formidable player in Silicon Valley, the company has struggled in recent years to compete against the likes of Google, Facebook and Twitter.

Improving its product offerings on mobile has been a focus. New mobile apps for email and weather have been unveiled, along with a new version of the main Yahoo app, featuring news summaries generated with technology the company acquired when it bought Summly.

Most notably, Monday the company announced it is acquiring the blogging site Tumblr for $1.1 billion in cash. Big changes to its Flickr photo sharing service were also announced.

Yahoo’s rebuilding efforts have picked up steam only during the last several months, but the 2013 BrandZ study was completed by March 1.

However, last July’s appointment of Marissa Mayer as CEO likely played a significant role in the company’s inclusion in the ranking, said Altimeter analyst Charlene Li. “Consumer perception has gone up since then,” she said.

“Yahoo’s leadership has a strong sense of what they want to do with the brand,” she added.

Yahoo’s 2012 total revenue was flat at $4.99 billion. However, after subtracting advertising fees and commissions paid to partners, net revenue was up 2 percent year-on-year.

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FTC Defends Google Decision

The FTC defended its decision to let Google carry on with its anti-trust-like antics, while other regulations in civilized nations are planning to put the boot in.

The US Federal Trade Commission reached a settlement with Google which really did little to stop the company using its dominance to push down search results from its competitors. The move attracted considerable criticism because it followed a letter from US senators to go easy on the search engine because it was good for US jobs.  We guess they mean the jobs of US senators who Google paid campaign contributions.

Google promised to change the ways it presents some search results and runs search advertising, but was exonerated of the results bias claims. Rivals including Yelp and Microsoft claimed that Google had favored its own product results over those of its competitors and called for the anti-trust case. What makes the case look more suspect is that the EU is less frightened of actually fining Google or forcing it to behave. Indeed indications from Brussels are that it has not only agreed with the rival’s complaints but will do something about it if Google does not pull finger.

But FTC chairman Jon Leibowitz told Talking Points Memo that the agency’s decision was legally sound and would be beneficial to competition and consumers. Under facts we found, all five of us, from liberal Democrat to conservative Republican, agreed that the evidence militated against an anti-trust case,” Leibowitz told TPM.

The fact that we managed to have both Google and Google’s rivals unhappy, in an odd way that’s maybe unique to Washington, that puts us in the right place substantively, he claimed. When asked if Google’s $25 million lobbying budget for the duration FTC’s investigation helped, he said that lobbying makes the companies feel good and lobbyists feel good.

“At the end of the day, whether you want to say lobbying had any influence, or cancelled itself out because there was lobbying on both sides, if you’re going to do what lobbyists want you to do in a regulatory agency, you’re not doing your job.”

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