Will MasterCard Sell Big Data?

MasterCard Inc, the world’s second-largest credit card association, sees business booming from selling data to retailers, banks and governments on spending patterns found in the payments it processes, a top executive told Reuters.

MasterCard, which handles payments for 2 billion cardholders and tens of millions of merchants, uses that information to generate real-time data on consumer trends, available more quickly that regular government statistics.

“It is an incredibly fast growing area for us,” Ann Cairns, who heads MasterCard’s business outside North America, said in an interview, stressing that the company respects cardholder privacy, using anonymous data rather than personal information.

MasterCard does not give figures for its information services products but “other revenues”, which include the sale of data, grew 22 percent in the first quarter of 2014 to $341 million, outpacing the growth of total revenue dominated by payments processing, which rose 14 percent to $2.177 billion.

Cairns said clients for the data include retailers, banks and governments, with MasterCard tailoring it to their needs.

“Retailers are fantastic at using the data they have available about how people shop in their store, how their inventory turns over, but what they don’t know is what happens outside their store,” she said. “The data we’ve got is ubiquitous across the whole market. We can help retailers see what they need to do to capture more sales.”

Cairns, 57, a statistician by training who joined MasterCard in 2011 after helping manage the disposal of Lehman Brothers assets in Europe, revels in the insights real-time card data can provide, such as London’s popularity as the world’s top travel destination and a rise in spending on experiences such as eating out or going on holiday rather than shopping in stores.

MasterCard has recorded a spike in spending in Brazil on groceries and a drop in spending on luxury goods as the price of food has risen ahead of the World Cup, she said, the kind of insight valued by companies such as Nike and Adidas that are hoping to sell $300 soccer boots during the competition.

While MasterCard expands in “big data”, Cairns sees no slowdown in its traditional business of processing payments, with plenty of potential for growth as 85 percent of consumer transactions are still made by cash or check.

“Moving money and doing it safely and securely is so deeply cared about by so many people around the world that it will be a business that has fantastic value now and for years to come,” said Cairns, who previously worked at Citigroup and ABN Amro.

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Is Google Diverse?

Google Inc  shared the gender and ethnic makeup of its 50,000-strong workforce on Wednesday, disclosing a significantly below-average proportion of minorities and women employees that it said was “miles from where we want to be.”

Google’s disclosure of its workforce demographics represented a rare move for a U.S. company, even if the figures came as no surprise to those familiar with Silicon Valley, an industry long scrutinized for its lack of diversity. Blacks and Hispanics made up just 2 and 3 percent of overall employees at Google, respectively, while women accounted for 30 percent, the company said in a detailed blogpost.

That compares with the U.S. workforce average of about 47 percent women in 2012, according to the Department of Labor. For blacks and people of Hispanic descent, it was 12 and 16 percent, respectively.

“Put simply, Google is not where we want to be when it comes to diversity, and it’s hard to address these kinds of challenges if you’re not prepared to discuss them openly, and with the facts,” Laszlo Bock, senior vice president of people operations,said in the blog posting.

The employment gaps for women and minorities in the tech sector may stem from education, Bock said. Women earn roughly 18 percent of all computer science degrees in the United States; blacks and Hispanics make up less than 10 percent of U.S. college grads and collect fewer than 5 percent of degrees in computer science majors, respectively, he argued.

But Bock, who added that Google has donated more than $40 million to organizations promoting computer science education among women, said Google recognized the extent of the internal problem and was open to discussion about possible solutions.

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Is IBM Going After HP?

IBM has announced a unified branding for its commerce cloud based enterprise products and services with a presentation at the Smarter Commerce Global Summit in Tampa, Florida.

Hot on the heels of HP, which unified its cloud offerings under the Helion brand last week, IBM Experienceone is designed to allow companies to improve engagement with their customers by leveraging big data through the cloud.

Deployment comes from a unified offer of consulting services, software and infrastructure from IBM subsidary Softlayer, which can be used to gather data, mine analytics and improve customer commerce via a mixture of traditional and cloud services.

IBM has already committed 1,000 new employees for its IBM Interactive Experience who will staff 10 “IBM Interactive Experience Labs” that are being set up to help customers understand the rules of engagement and hopefully increase their level of customer engagement.

IBM GM of Industry Cloud Solution Craig Hayman said, “IBM Experienceone provides a secure and simplified portfolio – including innovation from more than 1,200 partners – to help clients design and deliver more valuable customer engagements. With cloud, on premise and hybrid options, IBM Experienceone quickly scales to engage every customer in the moment while protecting their privacy.”

The IBM Experienceone brand is a coming together of many acquisitions that IBM has made in the field over recent years, including Sterling Commerce, Tealeaf, Coremetrics, Unica, Demandtec, Xtify and Silverpop. The only obvious omission from the top to tail offer is a specific CRM database, however IBM Experienceone is compatible with most of the leading solutions, including those of its arch rivals. This leads to the question, could a CRM be next on the company’s shopping list?

As well as on desktop and server equipment, Experienceone analytics will also be available through apps for iOS and Android.

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Will IBM Realize Growth In 2015?

International Business Machines Corp said it is projecting growth in its hardware sector next year as the company invests in research and development and abandons low-performing ventures.

The comments come less than one month after the world’s largest technology service company reported its lowest quarterly revenue in five years, weighed by sluggish global demand for its hardware, which plunged 23 percent in the first quarter of 2014.

The company added that growth in Latin America, the Middle East and Africa remain strong, and blamed falling revenue in China on government reforms affecting state-owned clients, and on the country’s hardware-heavy portfolio.

“We move on and we spread ourselves out, more industries, more clients, cloud, data, et cetera, around there,” said IBM Chief Executive Ginni Rometty at an investor briefing on Wednesday.

Chief Financial Officer Martin Schroeter said to stabilize the hardware sector IBM would continue to “refresh” hardware and further invest in research and development.

“Quite frankly, we are seeing very good growth out of software, good growth out of services, but challenges in hardware,” said Schroeter. “We will stabilize that hardware base and I am comfortable we will make that happen in 2014,” he said.

He reiterated the company’s EPS target for 2015 of at least $20. He expects a shift to higher-value business to bring in $3.25 and share repurchases to add $2 in earnings per share by 2015.

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IBM Goes BlueMix

IBM has put together a vast array of hosted cloud services, and now it has a single location to offer them for sale.

At IBM Cloud online marketplace, that went live on Monday, enterprises can find the full range of IBM’s offerings behind a single gateway.

“So many of our customers want to build new cloud-based, front-end systems, but they want to tie them into their back-end infrastructure. We’re delivering a whole set of integration components and control services to do the connection, and monitor and control what is taking place,” said Steve Mills, IBM senior vice president and group executive for software and systems.

The marketplace has more than 100 hosted IBM applications, as well as middleware components from IBM’s Bluemix platform as a service (PaaS). It also serves as a portal to IBM’s SoftLayer infrastructure as a service (IaaS) and houses a collection of services from IBM partners.

“It’s an open platform. It supports all the popular application development tools and structures. So it’s not uniquely IBM. There’s a lot of open source and partners,” Mills said. In addition to IBM’s own offerings, other services will be offered on the site by SendGrid, Zend, Redis Labs and other IBM partners.

IBM is banking heavily on the cloud. The company’s revenue has been declining lately, due in part to sagging hardware sales. The cloud is likely to be a good place to look for more money: Gartner expects 80 percent of organizations to use cloud services in some form by the end of 2014.

Although IBM got a late start in the cloud, at least compared with rivals Amazon and Microsoft, it’s aggressively repositioning itself as a one-stop cloud services company. It generated $4.4 billion in cloud-related revenue in 2013 and has made a number of additional investments in the area as well.

In January, the company announced it would invest $1.2 billion into expanding its SoftLayer cloud service, which it acquired last year for $2 billion.

It is also investing $1 billion in the effort to adapt its middleware software as cloud services, part of the Bluemix offering.

The new online marketplace ties together a number of these initiatives from IBM within a single portal. It can be accessed from desktops, laptops, tablets and smartphones, and it can customize the service offerings based on the user’s needs.

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Many Websites Still Exposed

The world’s top 1,000 websites have been updated to protect their servers against the “Heartbleed” vulnerability, but up to 2% of the top million remained unprotected as of last week, according to a California security firm.

On Thursday, Menifee, Calif.-based Sucuri Security scanned the top 1 million websites as ranked by Alexa Internet, a subsidiary of Amazon that collects Web traffic data.

Of the top 1,000 Alexa sites, all were either immune or had been patched with the newest OpenSSL libraries, confirmed Daniel Cid, Sucuri’s chief technology officer, in a Sunday email.

Heartbleed, the nickname for the flaw in OpenSSL, an open-source cryptographic library that enables SSL (Secure Sockets Layer) or TLS (Transport Security Layer) encryption, was discovered independently by Neel Mehta, a Google security engineer, and researchers from security firm Codenomicon earlier this month.

The bug had been introduced in OpenSSL in late 2011.

Because of OpenSSL’s widespread use by websites — many relied on it to encrypt traffic between their servers and customers — and the very stealthy nature of its exploit, security experts worried that cyber criminals either had, or could, capture usernames, passwords,\ and even encryption keys used by site servers.

The OpenSSL project issued a patch for the bug on April 7, setting off a rush to patch the software on servers and in some client operating systems.

The vast majority of vulnerable servers had been patched as of April 17, Sucuri said in a blog postthat day.

While all of the top 1,000 sites ranked by Alexa were immune to the exploit by then, as Sucuri went down the list and scanned smaller sites, it found an increasing number still vulnerable. Of the top 10,000, 0.53% were vulnerable, as were 1.5% of the top 100,000 and 2% of the top 1 million.

Other scans found similar percentages of websites open to attack: On Friday, San Diego-based Websense said about 1.6% of the top 50,000 sites as ranked by Alexa remained vulnerable.

Since it’s conceivable that some sites’ encryption keys have been compromised, security experts urged website owners to obtain new SSL certificates and keys, and advised users to be wary of browsing to sites that had not done so.

Sucuri’s scan did not examine sites to see whether they had been reissued new certificates, but Cid said that another swing through the Web, perhaps this week, would. “I bet the results will be much much worse on that one,” Cid said.

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Can Plastic Replace Silicon?

Can plastic materials morph into computers? A research breakthrough recently published brings such a possibility closer to reality.

Researchers are looking at the possibility of making low-power, flexible and inexpensive computers out of plastic materials. Plastic is not normally a good conductive material. However, researchers said this week that they have solved a problem related to reading data.

The research, which involved converting electricity from magnetic film to optics so data could be read through plastic material, was conducted by researchers at the University of Iowa and New York University. A paper on the research was published in this week’s Nature Communications journal.

More research is needed before plastic computers become practical, acknowledged Michael Flatte, professor of physics and astronomy at the University of Iowa. Problems related to writing and processing data need to be solved before plastic computers can be commercially viable.

Plastic computers, however, could conceivably be used in smartphones, sensors, wearable products, small electronics or solar cells, Flatte said.

The computers would have basic processing, data gathering and transmission capabilities but won’t replace silicon used in the fastest computers today. However, the plastic material could be cheaper to produce as it wouldn’t require silicon fab plants, and possibly could supplement faster silicon components in mobile devices or sensors.

“The initial types of inexpensive computers envisioned are things like RFID, but with much more computing power and information storage, or distributed sensors,” Flatte said. One such implementation might be a large agricultural field with independent temperature sensors made from these devices, distributed at hundreds of places around the field, he said.

The research breakthrough this week is an important step in giving plastic computers the sensor-like ability to store data, locally process the information and report data back to a central computer.

Mobile phones, which demand more computing power than sensors, will require more advances because communication requires microwave emissions usually produced by higher-speed transistors than have been made with plastic.

It’s difficult for plastic to compete in the electronics area because silicon is such an effective technology, Flatte acknowledged. But there are applications where the flexibility of plastic could be advantageous, he said, raising the possibility of plastic computers being information processors in refrigerators or other common home electronics.

“This won’t be faster or smaller, but it will be cheaper and lower power, we hope,” Flatte said.

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Lavaboom Offers To Encrypt

A new webmail service named Lavaboom promises to provide easy-to-use email encryption without ever learning its users’ private encryption keys or message contents.

Lavaboom, based in Germany and founded by Felix MA1/4ller-Irion, is named after Lavabit, the now defunct encrypted email provider believed to have been used by former NSA contractor Edward Snowden. Lavabit decided to shut down its operations in August in response to a U.S. government request for its SSL private key that would have allowed the government to decrypt all user emails.

Lavaboom designed its system for end-to-end encryption, meaning that only users will be in possession of the secret keys needed to decrypt the messages they receive from others. The service will only act as a carrier for already encrypted emails.

Lavaboom calls this feature “zero-knowledge privacy” and implemented it in a way that allows emails to be encrypted and decrypted locally using JavaScript code inside users’ browsers instead of its own servers.

The goal of this implementation is to protect against upstream interception of email traffic as it travels over the Internet and to prevent Lavaboom to produce plain text emails or encryption keys if the government requests them. While this would protect against some passive data collection efforts by intelligence agencies like the NSA, it probably won’t protect against other attack techniques and exploits that such agencies have at their disposal to obtain data from computers and browsers after it was decrypted.

Security researchers have yet to weigh in on the strength of Lavaboom’s implementation. The service said on its website that it considers making parts of the code open source and that it has a small budget for security audits if any researchers are interested.

Those interested in trying out the service can request to be included in its beta testing period, scheduled to start in about two weeks.

Free Lavaboom accounts will come with 250MB of storage space and will use two-way authentication based on the public-private keypair and a password. A premium subscription will cost a!8 (around US$11) per month and will provide users with 1GB of storage space and a three-factor authentication option.

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BlackBerry To Patch For Heartbleed

BlackBerry Ltd said it will release security updates for messaging software for Android and iOS devices by Friday to address vulnerabilities in programs related to the “Heartbleed” security threat.

Researchers last week warned they uncovered Heartbleed, a bug that targets the OpenSSL software commonly used to keep data secure, potentially allowing hackers to steal massive troves of information without leaving a trace.

Security experts initially told companies to focus on securing vulnerable websites, but have since warned about threats to technology used in data centers and on mobile devices running Google Inc’s Android software and Apple Inc’s iOS software.

Scott Totzke, BlackBerry senior vice president, told Reuters on Sunday that while the bulk of BlackBerry products do not use the vulnerable software, the company does need to update two widely used products: Secure Work Space corporate email and BBM messaging program for Android and iOS.

He said they are vulnerable to attacks by hackers if they gain access to those apps through either WiFi connections or carrier networks.

Still, he said, “The level of risk here is extremely small,” because BlackBerry’s security technology would make it difficult for a hacker to succeed in gaining data through an attack.

“It’s a very complex attack that has to be timed in a very small window,” he said, adding that it was safe to continue using those apps before an update is issued.

Google spokesman Christopher Katsaros declined comment. Officials with Apple could not be reached.

Security experts say that other mobile apps are also likely vulnerable because they use OpenSSL code.

Michael Shaulov, chief executive of Lacoon Mobile Security, said he suspects that apps that compete with BlackBerry in an area known as mobile device management are also susceptible to attack because they, too, typically use OpenSSL code.

He said mobile app developers have time to figure out which products are vulnerable and fix them.

“It will take the hackers a couple of weeks or even a month to move from ‘proof of concept’ to being able to exploit devices,” said Shaulov.

Technology firms and the U.S. government are taking the threat extremely seriously. Federal officials warned banks and other businesses on Friday to be on alert for hackers seeking to steal data exposed by the Heartbleed bug.

Companies including Cisco Systems Inc, Hewlett-Packard Co, International Business Machines Corp, Intel Corp, Juniper Networks Inc, Oracle Corp Red Hat Inc have warned customers they may be at risk. Some updates are out, while others, like BlackBerry, are rushing to get them ready.

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Juniper Boots Employees

Juniper Networks plans to reduce its global workforce by six percent and focus on its high-growth businesses. Juniper said most of the cuts would impact middle management positions and that it expected to incur cash charges of about $35 million in the first quarter, related to severance and other expenses. The company had 9,483 full-time employees as of December 31.

Juniper also said it would stop development of the application delivery controller technology, which helps remove excess load from servers, resulting in a non-cash intangible asset impairment charge of about $85 million. The company said it plans to consolidate its facilities, flog off of about 300,000 square feet of leased facilities.

Juniper added that it expected to record other non-cash asset write-downs of about $10 million in the first quarter and that it expects to carry out more restructuring in the second quarter.

Hedge fund Elliott recently claimed that Juniper shares were “undervalued” and could be worth $35-$40 if Juniper focused on revamping its core business of making routers and switches for mobile carriers such as Verizon and AT&T. Shares of Juniper are currently worth at $26.35.

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