T Mobile Sees Growth

T-Mobile US has reported a fourth-quarter boost in customer growth and offered to pay customers to ditch rival service providers, escalating already intense competition in the U.S. wireless market.

The company, the No. 4 U.S. mobile operator, promised payments of up to $350 per line to consumers who break their contract with any of its bigger rivals and switch to T-Mobile.

The offer came just days after AT&T Inc promised a $200 credit to T-Mobile customers who switch. While AT&T also offered up to $250 for switching customers who trade in their phone, T-Mobile said it would pay up to $300 for trade-ins.

The companies have been targeting each other because they use the same network technology, making it easy for consumers to bring their phone when they switch, but some on Wall Street are concerned they will cause an industry-wide price war.

T-Mobile said it hoped that whole families as well as individuals would switch to its service in response to the new cash offer, which is aimed at covering early contract termination fees typically charged by wireless operators.

John Legere, the outspoken chief executive of T-Mobile, said he hoped the offer would end the “industry scam” of family plans, which tie entire families into long-term contracts.

Legere joked that AT&T’s recent offer would actually play to T-Mobile’s advantage because it would allow AT&T customers to try a different service with less financial risk than before.

“If it doesn’t work they’ll pay you to come back,” Legere said in announcing the offer at the Consumer Electronics Show in Las Vegas.

T-Mobile, which is 67 percent owned by Deutsche Telekom, managed to turn the corner on four years of customers losses in 2013 by criticizing its rivals and promoting its service plans as being more flexible and consumer friendly.

It said it added 1.645 million net customers in the fourth quarter, up from 1.023 million in the quarter before, marking its third quarter of customer growth for 2013.

The fourth-quarter additions included 869,000 valuable post-paid customers, which was up 13 percent from the third quarter, according to the company.

It said customer defections, known in the industry as churn, stayed at third-quarter levels of 1.7 percent and compared with 2.5 percent in the fourth quarter of 2012.

Source

Terror Alerts To Be Issued Via Facebook, Twitter

The U.S. government may start issuing terror alerts via Facebook and Twitter, according to a news service report.

The Associated Press reported Thursday that the U.S. Department of Homeland Security is working to re-design the current color-coded terror alert system. The new system, according to the report, would have only two levels of alerts — elevated and imminent.

Those alerts would be conveyed out to the public in part via social networking sites Facebook and Twitter . The AP article is based on a 19-page draft of the plan that the news service obtained.

“The new terror alerts would also be published online using Facebook and Twitter ‘when appropriate,’” the news agency reported, “but only after federal, state and local government leaders have already been notified.”

The new system is expected to be in place by April 27.

Zeus Kerravala, an analyst at Yankee Group Research, said the fact that the U.S. government is entrusting something as critical as terrorist alerts to Facebook and Twitter shows how important social networking sites have become to people’s lives.

Read more….