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Is IBM Going After HP?
IBM has announced a unified branding for its commerce cloud based enterprise products and services with a presentation at the Smarter Commerce Global Summit in Tampa, Florida.
Hot on the heels of HP, which unified its cloud offerings under the Helion brand last week, IBM Experienceone is designed to allow companies to improve engagement with their customers by leveraging big data through the cloud.
Deployment comes from a unified offer of consulting services, software and infrastructure from IBM subsidary Softlayer, which can be used to gather data, mine analytics and improve customer commerce via a mixture of traditional and cloud services.
IBM has already committed 1,000 new employees for its IBM Interactive Experience who will staff 10 “IBM Interactive Experience Labs” that are being set up to help customers understand the rules of engagement and hopefully increase their level of customer engagement.
IBM GM of Industry Cloud Solution Craig Hayman said, “IBM Experienceone provides a secure and simplified portfolio – including innovation from more than 1,200 partners – to help clients design and deliver more valuable customer engagements. With cloud, on premise and hybrid options, IBM Experienceone quickly scales to engage every customer in the moment while protecting their privacy.”
The IBM Experienceone brand is a coming together of many acquisitions that IBM has made in the field over recent years, including Sterling Commerce, Tealeaf, Coremetrics, Unica, Demandtec, Xtify and Silverpop. The only obvious omission from the top to tail offer is a specific CRM database, however IBM Experienceone is compatible with most of the leading solutions, including those of its arch rivals. This leads to the question, could a CRM be next on the company’s shopping list?
As well as on desktop and server equipment, Experienceone analytics will also be available through apps for iOS and Android.
IBM Goes BlueMix
IBM has put together a vast array of hosted cloud services, and now it has a single location to offer them for sale.
At IBM Cloud online marketplace, that went live on Monday, enterprises can find the full range of IBM’s offerings behind a single gateway.
“So many of our customers want to build new cloud-based, front-end systems, but they want to tie them into their back-end infrastructure. We’re delivering a whole set of integration components and control services to do the connection, and monitor and control what is taking place,” said Steve Mills, IBM senior vice president and group executive for software and systems.
The marketplace has more than 100 hosted IBM applications, as well as middleware components from IBM’s Bluemix platform as a service (PaaS). It also serves as a portal to IBM’s SoftLayer infrastructure as a service (IaaS) and houses a collection of services from IBM partners.
“It’s an open platform. It supports all the popular application development tools and structures. So it’s not uniquely IBM. There’s a lot of open source and partners,” Mills said. In addition to IBM’s own offerings, other services will be offered on the site by SendGrid, Zend, Redis Labs and other IBM partners.
IBM is banking heavily on the cloud. The company’s revenue has been declining lately, due in part to sagging hardware sales. The cloud is likely to be a good place to look for more money: Gartner expects 80 percent of organizations to use cloud services in some form by the end of 2014.
Although IBM got a late start in the cloud, at least compared with rivals Amazon and Microsoft, it’s aggressively repositioning itself as a one-stop cloud services company. It generated $4.4 billion in cloud-related revenue in 2013 and has made a number of additional investments in the area as well.
In January, the company announced it would invest $1.2 billion into expanding its SoftLayer cloud service, which it acquired last year for $2 billion.
It is also investing $1 billion in the effort to adapt its middleware software as cloud services, part of the Bluemix offering.
The new online marketplace ties together a number of these initiatives from IBM within a single portal. It can be accessed from desktops, laptops, tablets and smartphones, and it can customize the service offerings based on the user’s needs.
More Trojan Malware Found On Macs
Following the outbreak of the Flashback Mac Trojan, security researchers have identified two more cases of Mac OS X malware. The good news is most Mac owners have little reason to worry about them.
Both cases are variants on the same Trojan, called SabPub, Kaspersky Lab Expert Costin Raiu wrote on Securelist.
The first variant is known as Backdoor.OSX.SabPub.a. Like Flashback, this new threat was likely spread through Java exploits on Websites, and allows for remote control of affected systems. It was created roughly one month ago.
Fortunately, this malware isn’t a threat to most users for a few reasons: It may have only been used in targeted attacks, Raiu wrote, with links to malicious Websites sent via e-mail, and the domain used to fetch instructions for infected Macs has since been shut down.
Furthermore, Apple’s security update for Flashback helps render future Java-based attacks harmless. In addition to removing the Flashback malware, the update automatically deactivates the Java browser plug-in and Java Web Start if they remain unused for 35 days. Users must then manually re-enable Java when they encounter applets on a Web page or a Web Start application.
The second SabPub variant is old-school compared to its sibling. Instead of attacking through malicious Websites, it uses infected Microsoft Word documents as vector, distributed by e-mail.