The company started to take in more cash from its car business recently. The company earned $113 million from its automotive segment in fiscal Q1 2017. While that is not much it represents a 47 percent increase over the year before. Automotive revenue up to about 8.6 percent of total revenue and it is set to get higher.

BMW, Tesla, Honda and Volkswagen are all using Nvidia gear in one way or another.

BMW’s been using Nvidia infotainment systems for years and seems to have been Nvidia’s way into the industry. Tesla has a 17 inch touchscreen display of which is powered by Nvidia. You can see Tesla’s all-digital 12.3-inch instrument cluster display uses Nvidia GPUs. Honda has Tegra processors for its Honda Connect infotainment system.

But rumors are that Nvidia is hoping to make a killing from the move to driverless cars. The company is already on the second version of its Drive PX self-driving platform. Nvidia claims that Drive PX recently learned how to navigate 3,000 miles of road in just 72 hours.

BMW, Ford, and Daimler are testing Drive PX and Audi used Nvidia’s GPUs to help pilot some of its self-driving vehicles in the past. In fact Audi has claimed that it can be used to help normal car driving.

It said that the deep learning capabilities of Drive PX allowed its vehicles to learn certain self-driving capabilities in four hours instead of the two years that it took on competing systems.

According to Automotive News Europe Nvidia is working closely with Audi as its primary brand for Drive PX but then it will move to Volkswagen, Seat, Skoda, Lamborghini, and Bentley.
Tesla also appears to think that Nvida is a key element for driverless car technology. At the 2015 GPU Technology Conference last year, the company said that Tegra GPU’s will prove “really important for self-driving in the future.” Tesla does not use the Drive PX system yet, but it could go that way.

Courtesy-Fud

MKM analyst Ian Ing pointed out that Nvidia and Tesla have partnered in machine-learning which is the key to autonomous driving. Nvidia’s own automotive segment grew 80 per cent to $320 million in revenue.

It had been known that Tesla is swiping Apple and AMD engineers, but the difficulty is that it also needs staff from its old chum Nvidia. Ing said that Apple and AMD staff are not as steeped in graphics processing units and machine learning as Nvidia’s staff.

“Although there are widely reportedly headlines that Tesla has been hiring chip architects from Apple and AMD, we note that expertise has been focused more on multi-purpose application processors vs. the GPU accelerators necessary for machine learning,” Ing wrote.

This could either pressure Nvidia to work more closely with Tesla, or it too might lose staff to the carmarker. However that might be a small headache for Nvidia which is doing obscenely well, according to Ing. He is suggesting everyone should buy Nvidia shares.

Courtesy-Fud

Over the past two months, GM has entered into a $500 million alliance with ride-sharing company Lyft; formed Maven — its personal mobility brand for car-sharing fleets in many U.S. cities — and established a separate unit for autonomous vehicle development.

“This acquisition announcement clearly shows that GM is serious about developing the technology and controlling its own path to self-driving and driverless vehicles,” said Egil Juliussen, research director for IHS Automotive.

While GM did not disclose the financial details of the Cruise acquisition, reports estimated the purchase to be in the $1 billion range.

Founded in 2013, Cruise sells an aftermarket product that is positioned as a highway autopilot, according to IHS Automotive.

Vehicles using Cruise’s software cannot automatically changes lanes, but the technology does work at low speed and highway speed, meaning it’s classified between Level 2 and Level 3 in the National Highway Traffic Safety Administration’s levels of autonomous driving.

The NHTSA’s Level 3 includes limited self-driving automation and allows a driver to cede full control of all safety-critical functions under certain traffic or environmental conditions; Level 4 indicates a fully autonomous vehicle.

Cruise’s software was initially offered by Audi in its A4 and S4 vehicles as a $10,000 option that required installation work by Cruise. The product consisted of a sensor unit on top of the car and a computer in the trunk.

GM’s purchase of Cruise is likely to spur other carmakers “to react and determine what their strategy should be,” Juliussen said.

Other carmakers are likely to seek to become partners with Google and license Google’s self-driving and driverless software technology. Multiple manufacturers are likely to opt for a Google partnership, IHS said.

Source- http://www.thegurureview.net/aroundnet-category/gm-announces-acquisition-of-cruise-automation.html