Google Continues A.I. Expansion

Google Inc is growing its artificial intelligence area, hiring more than half a dozen leading academics and experts in the field and announcing a partnership with Oxford University to “accelerate” its efforts.

Google will make a “substantial contribution” to establish a research partnership with Oxford’s computer science and engineering departments, the company said on Thursday regarding its work to develop the intelligence of machines and software, often to emulate human-like intelligence.

Google did not provide any financial details about the partnership, saying only in a post on its blog that it will include a program of student internships and a series of joint lectures and workshops “to share knowledge and expertise.”

Google, which is based in Mountain View, California, is building up its artificial intelligence capabilities as it strives to maintain its dominance in the Internet search market and to develop new products such as robotics and self-driving cars. In January Google acquired artificial intelligence company Deep Mind for $400 million according to media reports.

The new hires will be joining Google’s Deep Mind team, including three artificial intelligence experts whose work has focused on improving computer visual recognition systems. Among that team is Oxford Professor Andrew Zisserman, a three-time winner of the Marr Prize for computer vision.

The four founders of Dark Blue Labs will also be joining Google where they will be will be leading efforts to help machines “better understand what users are saying to them.”

Google said that three of the professors will hold joint appointments at Oxford, continuing to work part time at the university.

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Insurers To Use Mobile Phones To Track

A new usage-based insurance (UBI) software platform will enable insurers to track drivers’ behavior through smartphone sensors and geolocation services.

Agero, one of the nation’s largest suppliers of roadside safety software and services to automakers and insurance companies, said its new UBI telematics suite will transmit to insurers the information needed to offer discounts to good drivers, penalize others, and send alerts to emergency assistance service providers.

The UBI suite consists of the PolicyPal app, which tracks driving habits in real time, and Auto Crash Notification (ACN), which automatically notifies emergency services within moments of an accident.

Currently, State Farm’s In-Drive and Progressive’s Snapshot program, offer customers the opportunity to voluntarily participate in programs in which their insurer collects vehicle data and uses the information to determine driving habits, which in turn can be used to offer lower-rate incentives to safer operators.

Unlike Agero’s new platform, however, In-Drive and Snapshot, use a small data collection device that plugs into a vehicle’s standard OBDII onboard diagnostics port under the dashboard and transmits data from a car’s central computer to insurance companies.

Agero’s new mobile suite will greatly expand upon the universe of consumers who can vie for “discount rates” based on their driving profiles. The mobile device also travels with them in or out of the vehicle.

Over the past decade, the insurance industry has been embroiled in a heated price war, with companies vying to be king of the heap for discount pricing.

“It’s becoming a cutthroat market. They’re competing on price,” said Jeff Blecher, senior vice president of strategy at Medford, Mass.-based Agero. “To break that mold, they need a new business model. UBI does that. Now, they can compete based on the risk profile of drivers.”

UBI offers the insurance industry new opportunities for tailored discount programs. Notably, they can switch from relying OBDII dongles plugged into the customer’s car and instead use mobile apps that travel with the driver, whether he’s traveling in his own car or another vehicle.

“We want to align our strategy… with the smartphone as primary data collection point,” Blecher said.

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