Microsoft Drops Ad Business

Microsoft Corp that it will hand over its display advertising business to AOL Inc and sell some map-generating technology to ride-hailing app company Uber, as it scales back on unprofitable operations.

The moves mean Microsoft will focus on its growing search advertising business based on its Bing search engine, and displaying maps on its Windows devices rather than generating the maps themselves.

Microsoft, which employs hundreds of people in its display ad business around the world, said those employees would be offered the chance to transfer to AOL and that it was not making any layoffs.

The world’s largest software company no longer breaks out results for its online operations, chiefly its MSN web portal and Bing, but they have lost more than $10 billion over the past five years. Chief Executive Satya Nadella has said Bing will turn a profit next fiscal year.

“Today’s news is evidence of Microsoft’s increased focus on our strengths: in this case, search and search advertising and building great content and consumer services,” saidMicrosoft in a statement.

Under a 10-year deal struck with AOL, now a unit of Verizon Communications Inc ,AOL will sell display ads on MSN, Outlook.com, Xbox, Skype and in some apps in major countries. As part of the deal, Bing will become the search engine behind web searches onAOL starting next year.

Microsoft also struck a multi-year extension to its existing deal with AppNexus, which provides the tech platform for buyers to purchase online ads.

Microsoft and Uber did not disclose financial terms of their deal, under which Uber will take over the part of Microsoft’s mapping unit that works on imagery acquisition and map data processing. Uber will offer jobs to the 100 or so Microsoft employees working in that area, according to a source familiar with the deal.

Source

Is Yahoo Growing?

Yahoo’s share gains since November from a partnership with Mozilla may be a clue about whether the search company can gain new users through the just-announced contract to change Internet Explorer’s and Chrome’s default search through installations of Oracle’s Java.

Although the news of the Yahoo-Oracle partnership got the lion’s share of attention, CEO Marissa Mayer also used last week’s shareholder meeting to mention the Mozilla pact.

The five-year contract with Mozilla, the maker of Firefox, has boosted Yahoo’s share of the U.S. search market, but growth has stalled for the last three months, according to measurement company comScore.

On Wednesday, Mayer asserted that the Mozilla deal — negotiated last fall — was “profitable,” but didn’t provide any numbers to back that up. Neither Yahoo nor Mozilla has disclosed how much the former paid to become Firefox’s default search engine in the U.S.

By comScore’s measurement, Yahoo accounted for 12.7% of all U.S. searches in May, the same share it controlled in both March and April. Although that was 2.5 percentage points higher than in November 2014 — before Firefox began urging users to accept Yahoo as the default — and represented a six-month increase of 25%, May’s share was down from the January peak of 13%.

From all indications, Yahoo has gotten as much out of the Firefox deal as it will likely get. The flip-side is that Yahoo has hung onto most of what it grabbed from Google — Firefox’s previous default — even as Google has tried to get users to return.

For May, comScore pegged Google’s share at 64.1%, down one-tenth of a percentage point from the month prior. Microsoft’s share rose that one-tenth of a point to end May at 20.3%. Because Bing powers Yahoo’s search results, Microsoft’s technology accounted for 31.4% of all U.S. searches, still less than half Google’s 65.2%.

Source

Yahoo Beefs Up Mobile Search

Yahoo is beefing up its search service on mobile devices, following Google’s lead by highlighting content such as images, videos and reviews ahead of regular search results

The changes will apply to Yahoo search on the mobile web in the U.S., in browsers such as Safari and Chrome. Yahoo’s mobile app and desktop site already provide some additional content within results.

A search on the mobile web for Barack Obama, for instance, displays information about him from Wikipedia, such as his height and birth date, as well as links to news, images and YouTube videos. In one search Thursday, the videos included some curious choices, including “Barack Obama is Illuminati.”

Google already highlights a variety of content related to search queries, including news and related tweets, as well as links to other services like Maps. Microsoft’s Bing does something similar.

Because Yahoo is playing catch-up, the changes might not attract many new users, but they could help it retain people who use Yahoo for mobile searches today.

In the last quarter of 2014, mobile accounted for half of Yahoo’s search traffic in North America, up from 32 percent during the same period in 2013, according to research firm eMarketer.

Source

Microsoft Updates Azure

Microsoft has rolled out a major update to its Azure cloud computing service and said that it will match Amazon on price.

Last year Microsoft announced it would preview a host of changes to its Azure cloud computing service including new virtual machine configurations, a virtual private network and a new Azure software development kit. Now the firm has taken those features out of preview and made them generally available in what it is promoting as the largest single update to Windows Azure to date.

Since Microsoft announced most of the features in its “hybrid cloud” last June, the firm said the only changes from the preview release to today’s public release are higher memory capacity and higher performance compute nodes. However the firm touted its Windows Azure Virtual Network as a way for customers to view cloud based services as if those were located on their premises.

Microsoft couldn’t rely on features alone to take the fight to Amazon and its Web Services division. Amazon’s cloud service is the biggest rival to Microsoft Azure and has a reputation for cutting prices aggressively. Now Microsoft has said it will do the same in a bid “to take the price discussion off the table”.

Michael Newberry, Windows Azure lead at Microsoft UK said that companies are in a process of moving applications that presently reside on servers located in the office onto the cloud. He said, “It is important that we get them through the process, price shouldn’t be a barrier for the customer to choose the best cloud provider.

“At the end of the day it should be about different technical facilities, what is the right environment for a particular workload, a particular application scenario. And that’s why we wanted to take the price discussion off the table and say ‘look, we know prices are changing and this is a market that is developing, but lets make this about the best environment, the best architecture, the best cloud environment for your particular customer.”

Newberry said that Microsoft’s Windows Azure service will appeal to those customers who want to make use of existing applications rather than develop ones specifically for cloud deployment. He said, “With customers who have existing infrastructure, existing applications, existing datacenters, that’s not something they want to throwaway. They still want to take advantage of cloud technologies, either in terms of private cloud, or using the public cloud as a spiking mechanism – an overflow if you will – for their existing on premise environment.”

Microsoft has also started to offer support for Linux on its Azure cloud service. Newberry said customers should have no problem running open source software or Linux on its services. However the firm does see its Windows Azure cloud service being particularly enticing for those firms that already run their network infrastructure services using Microsoft’s software, such as Active Directory, SQL Server and Sharepoint.

With Microsoft saying it will match Amazon’s pricing, the cloud provider industry might start to see a focus on performance rather than simply competing on low prices to attract customers.

Source

Google Tweaks It’s Search Engine

Google is changing the way it handles searches in the United States to give users quick access to answers without leaving the page, the company said.

The new search process is based on what Google calls the “knowledge graph” — meaning that it tries to pinpoint faster the context surrounding its users’ keyword searches.

“Over the years, as search has improved, people expect more,” said Amit Singhal, vice president of engineering at Google and the head of search, in an interview. “We see this as the next big improvement in search relevance.”

The redesign, which for now affects only U.S.-based English language users, is gradually being rolled starting Wednesday on desktop, mobile and tablet platforms. Google plans to eventually expand the new search features outside the U.S., Singhal said, without specifying when.

Many of the results will carry more graphical elements, compared to standard lists of search results, such as maps and pictures of related results, often in separate pop-ups. The idea is to let users easily discover what related material interests them and click through to it, Singhal said.

Source…

Will Help Desks Become Extinct?

Tom Soderstrom, CTO at NASA’s Jet Propulsion Laboratory (JPL), views everything through the clouds.

NASA’s JPL uses 10 public or private clouds to store everything from photos of Mars for public purview to top-secret data.

Pretty soon, Soderstrom told attendees of Computerworld‘s SNW conference, data stored by large enterprises like NASA will be measured in Exabytes; one Exabyte is equal to 1.5 billion CDs or a million terabytes.

And, he noted, the only place to store Exabytes of data is on public and private clouds.

The good news is that with data in the cloud, people will be able to “work with anyone, from anywhere, with any data, using any device at any time,” he said.

And the not-so-bad news is that IT help desks, as we know them, will become a thing of the past, and IT workers in general will have to rethink how they approach application development and security.

“Now the workforce and consumers of IT are becoming mobile. Have you ever called a help desk for your mobile device? What do you do? Probably, the first you do is Google or Bing it. If you can’t get the answer there, you ask your kids. If you can’t get your answer there, you ask your friends who are like you. For us, that’s the workgroup,” Soderstrom said.

Source….

Nokia Had Horrible Quarter

Nokia has just posted very disturbing quarterly results this morning. The European smartphone giant outlook appears to be getting worse and CEO Stephen Elop has acknowledged that things will not turn around overnight.

Elop is reporting that Nokia’s operating profit is down 44 percent since Q1 and sales of mobile devices are down 23 percent consecutively. While the overall sales of mobile phones and smartphones are down, along with average selling prices.

Elop labelled the results as “clearly disappointing” and went on to say that competitive pressures are continuing. He tried to paint a somewhat more positive outlook for the rest of the year, thanks to Nokia’s clear strategy and several major product launches.

Read More…..

Microsoft Offers Windows Azure Trial

Microsoft is offering up to 750 free hours of use on its Azure service to lure developers into trying cloud computing, the company announced Tuesday.

“This extended free trial will allow developers to try out the Windows Azure platform without the need for up-front investment costs,” a Microsoft blog entry explained.

The offer arrives but a few weeks after Microsoft promoted Satya Nadella to head its $15 billion server and tools business, which includes the Azure offering. The company raved about Nadella’s experience in ramping up large-scale consumer-focused cloud services like Bing and hoped he could bring the same magic to getting Microsoft cloud services into the enterprise as well.

Participants of the free trial can choose one of two options: 750 hours of use on an Extra Small Compute Instance, or 25 hours on a Small Compute Instance. An Extra Small Compute Instance offers the equivalent of a 1GHz processor with 768MB of working memory, which normally costs $.05 an hour. The Small Compute Instance has a 1.6GHz processor, 1.75GB of working memory, and typically costs $0.12 an hour.  Read More…..

Nokia Adopts Windows Phone 7 OS

Nokia will adopt Microsoft’s Windows Phone as its main smartphone strategy, the company stated today, after days of speculation on what it would do to compete with Apple’s iPhone and Google’s Android.

The companies will also partner on mobile ads- Nokia will use Microsoft adCenter in mobile devices and on mapping- where Nokia Maps will become part of Microsoft’s Bing search engine. Nokia’s application and content store will be integrated into Microsoft’s Marketplace.

Before today’s announcement, Nokia CEO Stephen Elop had stated that Nokia needed to “decide how we either build, catalyze or join an ecosystem” to change its fortunes. In the end it decided to partner with Microsoft and join the Windows Phone 7 ecosystem.

Nokia will contribute its hardware design and language support to the partnership, and help bring Windows Phone to a larger range of price points, market segments and geographies, the companies said in an open letter from Elop and Microsoft CEO Steve Ballmer. R ead More……..