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AP Goes With Twitter
January 14, 2013 by admin
Filed under Around The Net
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The Associated Press began using its official Twitter account as an advertising platform on Monday, as the news organization looks for new ways to generate revenue.
Samsung Electronics Co Ltd was the first sponsor on the @ap account for breaking news, which is followed by 1.5 million Twitter users. The South Korean electronics maker’s initial “SPONSORED TWEET” promoted its events at the 2013 Consumer Electronics Show in Las Vegas this week.
AP did not disclose financial details of the arrangement.
Twitter, which sells ads directly to make money from the social media’s monthly base of 200 million users, will not receive any proceeds from the AP-Samsung deal.
The AP called the initiative part of a new business strategy and stressed that sponsored tweets will clearly be labeled to differentiate them from news tweets.
The ads provide AP a new income source as news organizations from newspapers to television face severe revenue declines in the face of high production costs.
While the AP was founded in 1846 by U.S. newspapers as a breaking news conduit, only 22 percent of its revenue comes from member fees. Photo licensing, advertising on its news application AP Mobile and YouTube channel are other revenue streams.
Sony Buys Out Ericsson In Joint Venture
November 1, 2011 by admin
Filed under Smartphones
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Sony has bought Ericsson’s stake in its mobile phone venture for $1.47 billion.
Sony Ericsson was the merger of two ailing phone makers back in 2001 and while some would question how strong the firm is now against its rivals, Sony has decided to buy out Ericsson’s stake by paying the firm around 41.47 billion. The move will result in Sony Ericsson, presumably renamed without the Ericcson suffix, becoming part of Sony’s operations and most importantly bringing its patent portfolio.
Both Sony and Ericsson have agreed to the deal, but said that the last 10 years worth of work was time well spent. Back in 2001 when the Sony Ericsson joint venture was announced both firms’ handset divisions were losing money, and while Sony Ericsson’s financials have never been superb, it has reported profits. The firm also claimed that its Android smartphones account for 11 per cent of the smartphone market.
Sony Ericsson has cited Google’s Android operating system as the reason for its success in the smartphone market. While the company doesn’t have any killer smartphones, its Xperia range certainly hasn’t embarrassed itself against competing smartphones built by HTC and Samsung.