Can The USPS Win At E-commerce?

Dealing with a decline in the mail it has been delivering since the days of America’s Revolutionary War, in 2012 the U.S. Postal Service began aggressively targeting e-commerce and lapsed customers as the way to salvage its slumping business.

“Really it started almost at the level of cold-calling, talking to people who really hadn’t spoken to us in a long time,” said Nagisa Manabe, who joined the USPS in May 2012 as chief marketing and sales officer from Coca-Cola Co after a career in the private sector. “And really trying to persuade them to consider us as a very viable alternative in the shipping market.”

With further drops in its traditional bread-and-butter products ahead, the USPS wants to capitalize on e-commerce, which consulting firm Detroit LLP has predicted should grow 14 percent this holiday season alone. But industry experts question whether the USPS has enough space in its delivery vans and whether its unionized work force can handle a greater proportion of the e-commerce market.

Over the past two years the USPS has rolled out real-time scanning for packages, a vital tool for online retailers and consumers alike to track their packages. It is also upgrading all of its delivery workers’ handheld scanners.

The rise of the Internet has taken a heavy toll on first-class mail, the USPS’s most profitable product. That falling business played a significant role in the USPS’s fiscal 2014 loss of $5.5 billion, its eighth consecutive year in the red.

From 2009 to 2013, the volume of first-class mail deliveries dropped more than 20 percent. In the fiscal year ending Sept. 30, USPS deliveries declined to 155.4 billion pieces from 158.2 billion. First-class deliveries accounted for 2.2 billion pieces of that decline.

But package deliveries rose to more than 4 billion pieces from 3.7 billion, accounting for $1.1 billion of the USPS’s revenue growth of $1.9 billion. In the run-up to Christmas, the USPS has been doing Sunday deliveries for Amazon.com Inc in a number of cities. Manabe adds that the agency will handle the online retailer’s push into same-day and next-day deliveries “in many markets.”

EBay Inc is another major customer and Manabe says “pretty much anyone who’s in the e-commerce space at least does some volume with us.”

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Malware Targets Job-seekers

A new version of the Gameover computer Trojan is targeting job hunters and recruiters by attempting to steal log-in credentials for Monster.com and CareerBuilder.com accounts.

Gameover is one of several Trojan programs that are based on the infamous Zeus banking malware, whose source code was leaked on the Internet in 2011. Like Zeus, Gameover can steal log-in credentials and other sensitive information by injecting rogue Web forms into legitimate websites when accessed from infected computers.

The ability to inject content into browsing sessions in real time has traditionally been used by computer Trojans to steal online banking credentials and financial information. However, cybercriminals are increasingly using this technique to compromise other types of accounts as well.

For example, in February, researchers from security firm Adallom found a Zeus variant that stole Salesforce.com log-in credentials and scraped business data from the compromised accounts.

The latest development involves a new Gameover variant that contains a configuration file to target Monster.com accounts, one of the largest employment websites in the world, security researchers from antivirus firm F-Secure said.

“A computer infected with Gameover ZeuS will inject a new ‘Sign In’ button [into the Monster.com sign-in page], but the page looks otherwise identical,” they said.

After the victims authenticate through the rogue Web form the malware injects a second page that asks them to select and answer three security questions out of 18. The answers to these questions expose additional personal information and potentially enable attackers to bypass the identity verification process.

Targeting Monster.com is a new development, but the Gameover malware had already been targeting CareerBuilder.com, another large employment website, for some time.

Recruiters with accounts on employment websites should be wary of irregularities on log-in pages, especially if those accounts are tied to bank accounts and spending budgets, the F-Secure researchers said. “It wouldn’t be a bad idea for sites such as Monster to introduce two factor authentication beyond mere security questions.”

The authors of the Gameover Trojan program have been particularly active recently. In early February researchers from security firm Malcovery Security reported that a new variant of Gameover was being distributed as an encrypted .enc file in order to bypass network-level defenses. Later that month researchers from Sophos detected a Gameover variant with a kernel-level rootkit component that protected its files and processes, making it harder to remove.

Unlike most other Zeus spinoffs, Gameover is also using peer-to-peer technology for command-and-control instead of traditional hosted servers, which improves its resilience to takedown efforts by security researchers.

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IBM Breaks Big Data Record

IBM Labs claims to have broken a speed record for Big Data, which the company says could help boost internet speeds to 200 to 400Gbps using “extremely low power”.

The scientists achieved the speed record using a prototype device presented at the International Solid-State Circuits Conference (ISSCC) this week in San Francisco.

Apparently the device, which employs analogue-to-digital conversion (ADC) technology, could be used to improve the transfer speed of Big Data between clouds and data centres to four times faster than existing technology.

IBM said its device is fast enough that 160GB – the equivalent of a two-hour 4K ultra-high definition (UHD) movie or 40,000 music tracks – could be downloaded in a few seconds.

The IBM researchers have been developing the technology in collaboration with Swiss research institution Ecole Polytechnique Fédérale de Lausanne (EPFL) to tackle the growing demands of global data traffic.

“As Big Data and internet traffic continues to grow exponentially, future networking standards have to support higher data rates,” the IBM researchers explained, comparing data transfer per day in 1992 of 100GB to today’s two Exabytes per day, a 20 million-fold increase.

“To support the increase in traffic, ultra-fast and energy efficient analogue-to-digital converter (ADC) technology [will] enable complex digital equalisation across long-distance fibre channels.”

An ADC device converts analogue signals to digital, estimating the right combination of zeros and ones to digitally represent the data so it can be stored on computers and analysed for patterns and predictive outcomes.

“For example, scientists will use hundreds of thousands of ADCs to convert the analogue radio signals that originate from the Big Bang 13 billion years ago to digital,” IBM said.

The ADC technology has been developed as part of an international project called Dome, a collaboration between the Netherlands Institute for Radio Astronomy (ASTRON), DOME-South Africa and IBM to build the Square Kilometer Array (SKA), which will be the world’s largest and most sensitive radio telescope when it’s completed.

“The radio data that the SKA collects from deep space is expected to produce 10 times the global internet traffic and the prototype ADC would be an ideal candidate to transport the signals fast and at very low power – a critical requirement considering the thousands of antennas which will be spread over 1,900 miles,” IBM expalined.

IBM Research Systems department manager Dr Martin Schmatz said, “Our ADC supports Institute of Electrical and Electronics Engineers (IEEE) standards for data communication and brings together speed and energy efficiency at 32 nanometers, enabling us to start tackling the largest Big Data applications.”

He said that IBM is developing the technology for its own family of products, ranging from optical and wireline communications to advanced radar systems.

“We are bringing our previous generation of the ADC to market less than 12 months since it was first developed and tested,” Schmatz added, noting that the firm will develop the technology in communications systems such as 400Gbps opticals and advanced radars.

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LinkedIn Beefs Up

LinkedIn has re-tooled its search engine with changes designed to make it easier for members to find information on the business networking site, whose volume of content has increased and grown more diverse in recent years.

Launched in 2003, LinkedIn initially focused on giving professionals a place to feature their resumes and career bios, as well as connect with peers and colleagues, but the site has progressively become more interactive and houses a much larger repository of data beyond individual profiles.

For example, almost 3 million companies have set up corporate pages, more than 1.5 million groups have been created, the site features a jobs section, and individuals and publishers are able to post and share comments and links to articles.

So it’s not surprising for LinkedIn to focus on improving its search engine, which fielded 5.7 billion queries last year.

LinkedIn members have until now had to run separate queries for groups, companies, jobs and other professionals, but that’s changing with the upgraded search engine.

“Now, all you need to do is type what you’re looking for into the search box and you’ll see a comprehensive page of results that pulls content from all across LinkedIn including people, jobs, groups and companies,” Johnathan Podemsky, a LinkedIn product manager, wrote in a blog post on Monday.

Users can still segment results, so as to see only job results, for example.

The LinkedIn search engine is also gaining auto-complete and suggested-searches functionalities to help people fine-tune query terms. In addition, the search engine will log members’ search queries and “learn” from them in order to deliver more relevant results.

It will also be possible for users to save search queries and be alerted about new or changed search results. The advanced search option has also gained more search filters, including location, company and school.

However, the search engine still doesn’t include content from the company’s SlideShare site, which about 60 million monthly visitors use to upload, share, rate and comment on primarily slide presentations, but also documents, videos and webinars.

Also, the search improvements are being applied to the main site, not to the mobile apps, although doing so is something the company is looking into, according to a spokeswoman.

LinkedIn started to roll out the new search features on Monday, and expects to finish delivering them to every member worldwide in the coming weeks.

As of the end of 2012, LinkedIn had topped 200 million registered members located in more than 200 countries.

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