Amazon Debuts Cloud-based Transcoding Service

Amazon Web Services has rolled out the option to use its Elastic Transcoder for audio-only conversions.

Amazon Elastic Transcoder was developed to offer an easy and low-cost way to convert media files from their source format into versions that will play on devices like smartphones, tablets and PCs.

The new feature lets anyone use Amazon Elastic Transcoder to convert audio-only content like music or podcasts from one format to another. Users can also strip out the audio tracks from video files and create audio-only streams. An option that, for example, can be used to create podcasts from video originals that are compatible with iOS applications that require an audio-only HTTP Live Streaming (HLS) file set, Amazon said.

The output from Elastic Transcoder is two-channel AAC, MP3 or Vorbis. Metadata like track name, artist, genre and album art is included in the output file and users can also specify replacement or additional album art.

Users of the service pay for the length of their converted content. For audio-only transcoding, prices start at $0.0045 per minute. That compares to the video version, which costs from $0.015 per minute for standard definition content and $0.03 per minute for high-definition clips, according to Amazon’s website.

For users who want to try out the service, the AWS Free Tier offers up to 20 minutes of free audio output per month. The service was announced for video in January and is still tagged as a beta.

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Does The Cloud Need To Standardize?

Frank Baitman, the CIO of the U.S. Department of Health and Human Services (HHS), was at the Amazon Web Services conference  praising the company’s services. Baitman’s lecture was on the verge of becoming a long infomercial, when he stepped back and changed direction.

Baitman has reason to speak well of Amazon. As the big government system integrators slept, Amazon rushed in with its cloud model and began selling its services to federal agencies. HHS and Amazon worked together in a real sense.

The agency helped Amazon get an all-important security certification best known by its acronym, FedRAMP, while Amazon moved its health data to the cloud. It was the first large cloud vendor to get this security certification.

“[Amazon] gives us the scalability that we need for health data,” said Baitman.

But then he said that while it would “make things simpler and nicer” to work with Amazon, since they did the groundwork to get Amazon federal authorizations, “we also believe that there are different reasons to go with different vendors.”

Baitman said that HHS will be working with other vendors as it has with Amazon.

“We recognize different solutions are needed for different problems,” said Baitman. “Ultimately we would love to have a competitive environment that brings best value to the taxpayer and keeps vendors innovating.”

To accomplish this, HHS plans to implement a cloud broker model, an intermediary process that can help government entities identify the best cloud approach for a particular workload. That means being able to compare different price points, terms of service and service-level agreements.

To make comparisons possible, Baitman said the vendors will have to “standardize in those areas that we evaluate cloud on.”

The Amazon conference had about 2,500 registered to attend, and judging from the size of the crowd it certainly appeared to have that many at the Washington Convention Center. It was a leap in attendance. In 2012, attendance at Amazon’s government conference was about 900; in 2011, 300 attended; and in 2010, just 50, Teresa Carlson, vice president of worldwide public sector at Amazon, said in an interview.

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Is Apple Doomed?

The necromancy department of Apple has been summoning the spirit of Steve Jobs in the hope of turning around its current dismal growth figures. For a while now, even amongst Apple fanboys, there has been a belief that Jobs’ Mob has gone done the tubes since Jobs croaked.

It is a myth of course, Jobs’ specialty was not innovation but to market a working ideas as if it were his own. But either way Apple is attempting to try and convince everyone that the new iPhone was personally designed by its former CEO. Even after being dead for a while now, and having no impact over the disasters the company has since suffered, Jobs apparently was on board for the iPhone 5S.

According to Apple’s government liaison Michael Foulkes, Jobs oversaw the design of two models of iPhone to go on sale after his death. We suspect that it will take full resurrection before anyone takes this particular spin seriously. If Jobs could really see into the future and predict where his toys would be three years after he died, we would have thought he would have also seen that was a stupid idea not to accept conventional medical treatment for his cancer until it was too late.

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IBM Buys SoftLayer

IBM has signed an agreement to purchase SoftLayer Technologies, as it looks to accelerate the build-out of its public cloud infrastructure. The company is also forming a services division to back up the push.

The financial details of the deal were not announced, but SoftLayer is the world’s largest privately held cloud computing infrastructure provider, according to IBM.

IBM already has an offering that includes private, public and hybrid cloud platforms. The acquisition of SoftLayer will give it a more complete in-house offering, as enterprises look to keep some applications in the data center, while others are moved to public clouds.

SoftLayer has about 21,000 customers and an infrastructure that includes 13 data centers in the U.S., Asia and Europe, according to IBM. SoftLayer allows enterprises to buy compute power on either dedicated or shared servers.

Following the close of the acquisition of SoftLayer, which is expected in the third quarter, a new division will combine its services with IBM’s SmartCloud. IBM expects to reach $7 billion annually in cloud revenue by the end of 2015, it said.

Success is far from certain: The public cloud market is becoming increasingly competitive as dedicated cloud providers, telecom operators and IT vendors such as Microsoft and Hewlett-Packard all want a piece. The growing competition should be a good thing for customers if it drives down prices. For example, Microsoft has already committed to matching Amazon Web Services prices for commodity services such as computing, storage and bandwidth.

Not all hardware vendors feel it’s necessary to have their own public cloud. Last month, Dell changed strategy and said it would work with partners including Joyent, instead of having its own cloud.

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Amazon Goes To Court

Amazon is suing Daniel Powers, its ex VP in charge of global sales for Amazon Web Services because he joined Google in a cloud role.

Taking the new job, asserts Amazon, violates Powers’ non-compete agreement with Amazon, which let Powers go this summer with a reasonable severance package.

There is a risk that Powers could take important information that he learned about the Amazon web services business to its rival, Google, and that is what the firm is seeking to stop.

According to Geekwire Amazon wants an injunction against Powers to prevent him from “engaging in any activities that directly or indirectly support any aspect of Google’s cloud computing business”.

A court filing claims that Amazon has an agreement with Powers that says he will not join a rival for a “limited time following the termination of his employment”.

Powers, it warns, is a veteran who knows the cloud business from “top to bottom”, adding that he has “acquired and currently possesses extensive knowledge of Amazon’s trade secrets and its highly confidential information”.

The complaint says that he has extensive and detailed information about Amazon Web Services’ prospects, business, potential business partners, pricing strategies and goals.

Amazon has not provided us with further comment.

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Chase Building 1/2 Billion Dollar Data Center

The enthusiastic backer of Enron and serial over charger of  mortgage payers, JPMorgan Chase has just splashed out on a new $500 million data center.

CEO Jamie Dimon announced the move which practically everyone in the IT industry finds a bit strange. While Chase is the US’s largest bank, the new facilities are a little big by anyone’s standard. It is about the same about of money that Google and Microsoft in their largest data centres for their cloud networks.

Dimon cited the figure as one of the advantages of being a big size. It can afford to invest cash in this way. Size lets Chase build a $500 million data centre that speeds up transactions and invest billions of dollars in products like ATMs and apps that allow your iPhone to deposit cheques, he enthused.

JPMorgan Chase operates two large data centres in Delaware and a 400,000 square foot facility. It also acquired data centres in its deals for distressed rivals Bear Stearns and Washington Mutual in the early days of the 2008 financial crisis. So why it needs a huge new one is anyone’s guess.

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IBM Freezes Employee Salaries

IBM this year won’t be granting any pay raises to its executives or to many of its workers in its Global Technology Services division.

The company said it is only giving pay raises to workers with high-demand skills that the company needs.

IBM customarily issues pay raises during the mid-year period.

“There are targeted skill groups of employees that are eligible for salary increases in 2012,” said Trink Guarino, an IBM spokeswoman. “No executives will be eligible for salary increases.”

Business Insider Tuesday published an internal IBM memo announcing the action that was sent to employees from Global Technology Services executives.

One IBM employee, who didn’t want to be identified, said he believes the lack of pay raises “is part of IBM’s hyper-aggressive plan to meet its 2015 roadmap.”

That IBM roadmap lays out an aggressive growth strategy, which calls for increasing the company’s earnings per share by $20 by 2015.

The employee noted that the company has been spending billions in stock buybacks, but says it can’t afford pay increases.

Rather than reaching profit goals “the old-fashioned way by increasing market share, developing and selling new products,” the company is “maniacally focused on cutting labor costs and off-shoring work to low-cost countries,” the employee said.

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Do You Trust Data-recovery Providers?

Data-recovery service providers are tasked with saving important data for you when something goes wrong — a drive crashes or storage device is dropped, and no backup is available. But do you trust them with the important data you let them recover or could they actually be a source for a data breach?

A survey of 769 IT professionals published this week finds those surveyed need to find out more about the third-party data-recovery services their organizations use. For example, according to the survey, 67% felt that encryption they had in place protected their organizations from data loss or theft during the data recovery process. But encryption keys are often handed over to the third-party data recovery service provider as part of the process, according to the study done by Ponemon Institute.

Ponemon’s “Trends in Security of Data Recovery Operations” report says of the 87% of survey respondents who said their organization had at least one data breach in the past two years, “21% say the breach occurred when a drive was in the possession of a third-party data service provider.”

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Sprint To Debut Cloud Services

Sprint will introduce cloud services to all sizes of businesses in the fourth quarter, a Sprint executive said on Wednesday.

A Sprint spokeswoman said more details would be announced at a later date, but confirmed the executive’s comments in an interview published Wednesday.

Paget Alves, head of Sprint business markets, said in the interview that Sprint’s offerings to businesses will include selling its network infrastructure as a service available on-demand.

Sprint will also offer software, security apps and Internet hosting.

Verizon and AT&T offer similar services, and Alves was said that the carriers are “in a unique position because our business is centered around the cloud.”

Sprint plans to offer services that rely on the company’s own data center, unlike Verizon, which is using capacity from Terremark, which Verizon purchased for $1.4 billion in January.

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Jobs Returns To Announce Apple’s New Product

Apple Inc CEO Steve Jobs returns on Monday to the stage at San Francisco’s Moscone center to unveil what investors hope will be the next source of growth for the world’s most valuable technology company.

Jobs, who has been on medical leave for several months and last took the stage in March to present the iPad 2, will announce the iCloud, a Web-based service that lets consumers stream music they bought to any Apple device, pitting it against rivals Google Inc and Amazon.com Inc.

That expansion into cloud computing is seen as necessary if the company is to stay competitive with increasingly popular open-sourced software, such as Google’s Android operating system, according to analysts and investors.

The iCloud has the potential to make Apple’s iTunes even more powerful, making it tougher for rivals to keep up, Sterne Agee analyst Shaw Wu said.

“It looks like Apple will likely offer some base service for free,” Wu said. “Competitors, including RIM, Google, Amazon and Microsoft already have a hard time competing with iTunes as it is, but we believe will likely find it even tougher with iCloud enhancements.”

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