Cisco Goes To The Cloud

Cisco Systems Inc will offer cloud computing services, pledging to spend $1 billion over the next two years to make a foray into a market currently dominated by the world’s biggest online retailer Amazon.com Inc, the Wall Street Journal reported.

Cisco said it will spend the amount to build data centers to help run the new service called Cisco Cloud Services, the Journal reported.

Cisco, which mainly deals in networking hardware, wants to take advantage of companies’ desire to rent computing services rather than buying and maintaining their own machines.

Enterprise hardware spending is dwindling across the globe as companies cope with shrinking budgets, slowing or uncertain economies and a fundamental migration to cloud computing, which reduces demand for equipment by outsourcing data management and computing needs.

“Everybody is realizing the cloud can be a vehicle for achieving better economics (and) lower cost,” the Journal quoted Rob Lloyd, Cisco’s president of development and sales as saying.

“It does not mean that we’re embarking on a strategy to go head-to-head with Amazon.”

Microsoft Corp last year said it was cutting prices for hosting and processing customers’ online data in an aggressive challenge to Amazon’s lead in the growing business of cloud computing.

Cisco could not be immediately reached for comment by Reuters outside regular U.S.business hours.

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Will GoDaddy Do An IPO?

Web hosting company The GoDaddy Group Inc is gearing up for a second attempt at an initial public offering, according to two people familiar with the matter, as the 2014 tech IPO pipeline continues to grow.

GoDaddy, the Internet domain registrar and web host known for its racy ads, would join a number of high-profile tech names expected to go public this year in the wake of Twitter Inc’s successful debut. They include “Candy Crush” developer King Digital and cloud services providers Box and Dropbox.

The company is in the process of selecting underwriters for its IPO, one of the two sources said on condition of anonymity.

GoDaddy was not immediately available for comment.

GoDaddy had filed to go public in 2006 but was told at the time that it would be required to take a 50 percent haircut — a percentage that is subtracted from the par value of assets that are being used as collateral — on its initial public offering.

The company instead decided to pull its filing, citing unfavorable market conditions.

The company, founded in 1997, was eventually acquired by a private equity consortium led by KKR & Co and Silver Lake in 2011 for $2.25 billion. Silver Lake declined to comment while KKR did not immediately respond to a request for comment.

Other private equity buyers included Technology Crossover Ventures.

GoDaddy, which provides website domain names, is famous for airing bawdy commercials with scantily clad women for the past decade during the Super Bowl.

The Wall Street Journal first reported on the plans.

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Amazon, Microsoft Cut Cloud Storage Prices

Last April, Microsoft agreed that it would match Amazon’s Web Services’ (AWS’) prices for compute, storage and bandwidth.

So when Amazon announced last Thursday  that it would cut its S3 (Simple Storage Service) and Elastic Block Store (EBS) prices by up to 22%, Microsoft followed suit the very next day.

“We are matching AWS’ lowest prices (US East Region) for S3 and EBS, reducing prices by up to 20% and making the lower prices available in all regions worldwide,” Microsoft posted in its official blog.

For Microsoft’s “Locally Redundant Disks/Page Blobs Storage,” the company is reducing prices by up to 28%. It is also reducing the price of Azure Storage service by 50%.

Amazon’s new prices take effect Feb. 1. Microsoft’s price cuts begin March 13.

“We’re also making the new prices effective worldwide, which means that Azure storage will be less expensive than AWS in many regions,” Microsoft said.

Amazon said it dropped its prices for its S3 storage by 22% and its EBS standard volume storage and I/O operations by up to 50%.

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Was Dropbox Really Hacked?

Dropbox suffered a major outage over the weekend.

In one of the more bizarre recent incidents, after the service went down on Friday evening a group of hackers claimed to have infiltrated the service and compromised its servers.

However, on the Dropbox blog, Dropbox VP of engineering Ardita Ardwarl told users that hackers were not to blame.

Ardwari said, “On Friday evening we began a routine server upgrade. Unfortunately, a bug installed this upgrade on several active servers, which brought down the entire service. Your files were always safe, and despite some reports, no hacking or DDOS attack was involved.”

The fault occurred when a bug in an upgrade script caused an operating system upgrade to be triggered on several live machines, rendering them inoperative. Although the fault was rectified in three hours, the knock-on effects led to problems that lasted through the weekend for some users.

Dropbox has assured users that there are no further problems and that all users should now be back online. It said that at no point were files in danger, adding that the affected machines didn’t host any user data. In other words, the “hackers” weren’t hackers at all, but attention seeking trolls.

Dropbox claims to have over 200 million users, many of which it has acquired through strategic partnerships with device manufacturers offering free storage with purchases.

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The company is looking forward to an initial public offering (IPO) on the stock market, so the timing of such a major outage could not be worse. Dropbox, which includes Bono and The Edge from U2 amongst its investors, has recently enhanced its business offering to appeal to enterprise clients, and such a loss of uptime could affect its ability to attract customers.

Microsoft Buys Parature

Microsoft Corp said that they it will acquire cloud-based software maker Parature Inc, which assists businesses in managing help desks and provide other customer support services.

Parature’s software helps businesses provide automated customer service, manage online discussion boards and forums, and conduct online surveys.

The company’s customers include Ask.com, the U.S. Environmental Protection Agency, International Business Machines Corp and Saba Software Inc.

Microsoft did not disclose the terms of the deal.

The acquisition will boost Microsoft’s Dynamics unit, which makes business software and counts Mattress Firm Holding Corp, Pandora Media Inc and Nissan Motor Co as customers.

Cloud computing, a broad term referring to the delivery of services via the Internet from remote data centers, is a favorite with businesses because it is faster to implement and has lower upfront costs than traditional software.

Oracle Corp said in December that it would buy web-based marketing software maker Responsys Inc for about $1.39 billion to bolster its cloud computing offerings.

Salesforce.com Inc, the biggest maker of online sales management tools, said in June that it would pay $2.5 billion for marketing software maker ExactTarget, which helps companies reach customers on social networks through mobile devices.

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Is SAP Searching In The Clouds?

Esoteric business software maker, which no one is really certain what it does, SAP is debating whether to accelerate moving more of its business to the cloud.

The move would be a change in strategy which might initially have only a small impact on its sales. Co-chief executive Jim Hagemann-Snabe said the change would generate more sales by 2017 particularly in markets like the US where there is a big push onto the cloud.

Talking to a Morgan Stanley investor conference this morning, Hagemann-Snabe said that this would have impact on the 2015 level, I don’t expect enormous impact but it would have some impact because you are delaying some revenues. In the long term however it makes a lot of sense, which is not the sort of thing people expect from SAP.

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SalesForce Goes Hacking

Salesforce.com really wants to attract lots of developers to its Dreamforce conference next month in San Francisco. As in, really.

Last Friday, the cloud software vendor announced a “hackathon” would be held at the conference, with US$1 million going to the developer or team who creates the top prize-winning mobile application with Salesforce.com technology.

“It’s not going to be easy — $1 million is going to bring out the best of the best,” Salesforce.com said in Friday’s announcement. “So don’t wait until Dreamforce! You’re going to want to get started now. With Force.com, Heroku, ExactTarget Fuel, Mobile Services and more — you’ve got a killer array of platform technology to use.”

Salesforce.com will also be providing some “pretty amazing new technology” for use at the show, the announcement adds.

In order to participate, developers have to either register for a full conference pass or a special $99 hacker pass.

The hackathon reflects Salesforce.com’s long courtship of developers to its development technologies, its AppExchange marketplace and recent efforts to build out more tooling for mobile application development.

Developers taking part in the hackathon will have plenty of competition, with some 20,000 programmers expected to attend Dreamforce overall. A “Hack Central” area will be open around the clock, supporting coders who want to work until the wee hours on their application.

In order to qualify, an application can’t have been previously released. The entries will be judged on four criteria counting 25 percent each: innovation, business value, user experience and use of Salesforce.com’s platform.

The second-place finisher will receive $50,000, with $25,000 going to the third-place winner. Fourth and fifth place will get $10,000 and $5,000, respectively.

Some 120,000 people are expected to register for Dreamforce this year. While some of that total will be watching online rather than in person, Dreamforce is now operating at a scale rivaling Oracle’s OpenWorld event, which happened last month.

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SAP To Stop Offering SME

The maker of expensive esoteric software which no-one is really sure what it does, SAP has decided to pull the plug on its offering for small businesses. Business weekly Wirtschaftswoche said SAP would stop the development of a software dubbed Business By Design, although existing customers will be able to continue to use it.

SAP insists that development capacity for Business By Design was being reduced, but that the product was not being shut down. Business by Design was launched in 2010 and was supposed to generate $1 billion of revenue. The product, which cost roughly 3 billion euros to develop, currently has only 785 customers and is expected to generate no more than 23 million euros in sales this year.

The Wirtschaftswoche report said that ever since the SAP product’s launch, customers had complained about technical issues and the slow speed of the software.

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Amazon Debuts Cloud-based Transcoding Service

Amazon Web Services has rolled out the option to use its Elastic Transcoder for audio-only conversions.

Amazon Elastic Transcoder was developed to offer an easy and low-cost way to convert media files from their source format into versions that will play on devices like smartphones, tablets and PCs.

The new feature lets anyone use Amazon Elastic Transcoder to convert audio-only content like music or podcasts from one format to another. Users can also strip out the audio tracks from video files and create audio-only streams. An option that, for example, can be used to create podcasts from video originals that are compatible with iOS applications that require an audio-only HTTP Live Streaming (HLS) file set, Amazon said.

The output from Elastic Transcoder is two-channel AAC, MP3 or Vorbis. Metadata like track name, artist, genre and album art is included in the output file and users can also specify replacement or additional album art.

Users of the service pay for the length of their converted content. For audio-only transcoding, prices start at $0.0045 per minute. That compares to the video version, which costs from $0.015 per minute for standard definition content and $0.03 per minute for high-definition clips, according to Amazon’s website.

For users who want to try out the service, the AWS Free Tier offers up to 20 minutes of free audio output per month. The service was announced for video in January and is still tagged as a beta.

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Oracle Goes After SAP’s HANA

Oracle has upped its game in its fight against SAP HANA, having added in-memory processing to its Oracle 12c database management system, which it claims will speed up queries by 100 times.

Oracle CEO Larry Ellison revealed the update on Sunday evening during his opening keynote at the Oracle Openworld show in San Francisco.

The in-memory option for Oracle Database 12c is designed to ramp up the speeds of data queries – and will also give Oracle a new weapon in the fight against SAP’s rival HANA in-memory system.

“When you put data in memory, one of the reasons you do that is to make the system go faster,” Ellison said. “It will make queries go faster, 100 times faster. You can load the same data into the identical machines, and it’s 100 times faster, you get results at the speed of thought.”

Ellison was keen to allay concerns that these faster query times would have a negative impact on transactions.

“We didn’t want to make transactions go slower with adding and changing data in the database. We figured out a way to speed up query processing and at least double your transaction processing rates,” he said.

In traditional databases, data is stored in rows, for example a row of sales orders, Ellison explained. These types of row format databases were designed to operate at high speeds when processing a few rows that each contain lots of columns. More recently, a new format was proposed to store data in columns rather than rows to speed up query processing.

Oracle plans to store the data in both formats simultaneously, according to Ellison, so transactions run faster in the row format and analytics run faster in column format.

“We can process data at ungodly speeds,” Ellison claimed. As evidence of this, Oracle demoed the technology, showing seven billion rows could be queried per second via in-memory compared to five million rows per second in a traditional database.

The new approach also allows database administrators to speed up their workloads by removing the requirement for analytics indexes.

“If you create a table in Oracle today, you create the table but also decide which columns of the table you’ll create indexes for,” Ellison explained. “We’re replacing the analytics indexes with the in-memory option. Let’s get rid of analytic indexes and replace them with the column store.”

Ellison added that firms can choose to have just part of the database for in-memory querying. “Hot data can be in DRAM, you can have some in flash, some on disk,” he noted. “Data automatically migrates from disk into flash into DRAM based on your access patterns. You only have to pay by capacity at the cost of disk.”

Firms wanting to take advantage of this new in-memory option can do so straightaway, according to Ellison, with no need for changes to functions, no loading or reloading of data, and no data migration. Costs were not disclosed.

And for those firms keen to rush out and invest in new hardware to take advantage of this new in-memory option, Ellison took the wraps off the M6-32, dubbed the Big Memory Machine. According to Ellison, the M6-32 has twice the memory, can process data much faster and costs less than a third of IBM’s biggest comparable machine, making it ideal for in-memory databases.

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