Will MasterCard Sell Big Data?

MasterCard Inc, the world’s second-largest credit card association, sees business booming from selling data to retailers, banks and governments on spending patterns found in the payments it processes, a top executive told Reuters.

MasterCard, which handles payments for 2 billion cardholders and tens of millions of merchants, uses that information to generate real-time data on consumer trends, available more quickly that regular government statistics.

“It is an incredibly fast growing area for us,” Ann Cairns, who heads MasterCard’s business outside North America, said in an interview, stressing that the company respects cardholder privacy, using anonymous data rather than personal information.

MasterCard does not give figures for its information services products but “other revenues”, which include the sale of data, grew 22 percent in the first quarter of 2014 to $341 million, outpacing the growth of total revenue dominated by payments processing, which rose 14 percent to $2.177 billion.

Cairns said clients for the data include retailers, banks and governments, with MasterCard tailoring it to their needs.

“Retailers are fantastic at using the data they have available about how people shop in their store, how their inventory turns over, but what they don’t know is what happens outside their store,” she said. “The data we’ve got is ubiquitous across the whole market. We can help retailers see what they need to do to capture more sales.”

Cairns, 57, a statistician by training who joined MasterCard in 2011 after helping manage the disposal of Lehman Brothers assets in Europe, revels in the insights real-time card data can provide, such as London’s popularity as the world’s top travel destination and a rise in spending on experiences such as eating out or going on holiday rather than shopping in stores.

MasterCard has recorded a spike in spending in Brazil on groceries and a drop in spending on luxury goods as the price of food has risen ahead of the World Cup, she said, the kind of insight valued by companies such as Nike and Adidas that are hoping to sell $300 soccer boots during the competition.

While MasterCard expands in “big data”, Cairns sees no slowdown in its traditional business of processing payments, with plenty of potential for growth as 85 percent of consumer transactions are still made by cash or check.

“Moving money and doing it safely and securely is so deeply cared about by so many people around the world that it will be a business that has fantastic value now and for years to come,” said Cairns, who previously worked at Citigroup and ABN Amro.

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Cheaper Windows Phones Forthcoming

Lower priced smartphones running Microsoft’s Windows Phone operating system are on the way, according to Microsoft.

Speaking at the Computex trade show in Taipei, Microsoft’s Nick Parker, who handles the company’s partnerships with device makers, said the new handsets could be out by the end of the year.

Compared to current models, which are in the “fours, fives and sixes,” he said referring to prices between $400 and $699, the new phones would have price points in the “ones, twos and threes.”

Asked to clarify if he was referring to end-market prices without carrier subsidies, Parker said he was.

He didn’t identify the manufacturers that would be bringing the phones to market, but there’s a good chance they are among nine companies Microsoft signed up to its Windows Phone development program earlier this year.

In addition to existing partners Nokia, Samsung, HTC and Huawei, Microsoft added Foxconn, Gionee, Lava (Xolo), Lenovo, LG, Longcheer, JSR, Karbonn and ZTE.

Some of the new partners have significant market share in developing countries where phones generally have lower prices than in developed markets.

Microsoft launched the latest version of its Windows Phone operating system, Windows Phone 8, in late 2012 to critical praise. The operating system was slow to catch on with consumers though, perhaps due to the absence of several popular apps on the platform, but has been slowly increasing its market share.

Windows Phone had a 3 percent share of the smartphone market in the fourth quarter of 2013, up from 2.6 percent in the last three months of 2012, according to IDC. In contrast, Google’s Android dominated the smartphone market at the end of 2013 with a 78.1 percent share. Apple’s iOS was in second place at 17.6 percent.

IDC forecasts Windows Phone will continue to increase its market share to hit 7 percent in 2018.

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Did Intel Miss The Tablet Boat?

Intel CEO Brian Krzanich has admitted the obvious – Intel missed the boat on tablets.

Speaking at the Code Conference, Krzanich said the company was slow to react to the emergence of tablets and smartphones.

“There was a belief that tablets would be a consumption device only (and) that people would come back to the laptop and the PC. There were heavy debates within Intel and it took a while for us to accept and acknowledge that data. Companies make mistakes,” Krzanich told Walt Mossberg in an interview.

In other words at least part of Intel’s failure to tap the emerging mobile market a few years ago was internal wrangling.

The course shifted under the Krzanich regime. Last Intel President Renee James and Krzanich made it clear that the company is now treating its Atom line-up just like its big cores. For years the company treated Atoms as a sideshow, making sure that they would not eat into Core sales.

ARM had different ideas and so did AMD, they went after the tablet and essential notebook markets. As a result ARM currently dominates the mobile space, while AMD managed to carve a nice niche in the entry-level x86 segment, with Brazos and Kabini parts.

Intel is fighting back, but it is paying a heavy price. The company is on track to quadruple its tablet SoC shipments to 40 million units this year, but it has to pay through the nose to get there. As for the smartphone market, Intel is all but absent.

Krzanich insists he is not giving up on the phone and tablet space. He wants Intel to take a 15 to 20 percent market share in these segments, which sounds very ambitious. Thanks to generous subsidies it has a good chance in the tablet space. This week Intel announced a deal with Rockchip, which should also boost its presence in the booming tablet market in China.

However, so far the company has not rolled out a compelling smartphone SoC and it’s lagging behind the competition in LTE integration.

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Intel Links Up With Rockchip

Intel has joined forces with Chinese chip design firm Rockchip to develop next generation processors for the tablet market based on Intel Atom core technology and integrating 3G broadband communications.

Under the terms of the agreement, Intel and Fuzhou Rockchip Electronics (Rockchip) will work together on an Intel branded mobile system on chip (SoC) processor with the intention of enabling a range of entry-level Android tablets.

The chip is expected to ship in the first half of 2015, according to Intel, and will be based on a quad-core Atom processor design integrated with Intel’s 3G modem technology, which the firm gained through its acquisition of Infineon Technologies in 2010.

Rockchip, which is expected to contribute to the integrated graphics technology, will also help Intel bring the product to market faster than might otherwise be the case. The firm is a leading fabless semiconductor design company and already develops mobile SoCs, although its present designs are largely focused around the ARM architecture.

The agreement builds on announcements Intel made at an investor relations day last year, where chief executive Brian Krzanich disclosed the Intel Sofia family, of which the latest chip will form part, and conceded that the chipmaker needed to become more agile in order to gain traction in entry-level markets.

“The strategic agreement with Rockchip is an example of Intel’s commitment to take pragmatic and different approaches to grow our presence in the global mobile market by more quickly delivering a broader portfolio of Intel architecture and communications technology solutions,” Krzanich said.

With this announcement, the Intel Sofia family comprises three products, which are not shipping yet.

A dual-core 3G version is slated for the fourth quarter this year, the quad-core 3G version is due in the first half of 2015, and a version with 4G/LTE communication is also due in the first half of next year.

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Is Google Diverse?

Google Inc  shared the gender and ethnic makeup of its 50,000-strong workforce on Wednesday, disclosing a significantly below-average proportion of minorities and women employees that it said was “miles from where we want to be.”

Google’s disclosure of its workforce demographics represented a rare move for a U.S. company, even if the figures came as no surprise to those familiar with Silicon Valley, an industry long scrutinized for its lack of diversity. Blacks and Hispanics made up just 2 and 3 percent of overall employees at Google, respectively, while women accounted for 30 percent, the company said in a detailed blogpost.

That compares with the U.S. workforce average of about 47 percent women in 2012, according to the Department of Labor. For blacks and people of Hispanic descent, it was 12 and 16 percent, respectively.

“Put simply, Google is not where we want to be when it comes to diversity, and it’s hard to address these kinds of challenges if you’re not prepared to discuss them openly, and with the facts,” Laszlo Bock, senior vice president of people operations,said in the blog posting.

The employment gaps for women and minorities in the tech sector may stem from education, Bock said. Women earn roughly 18 percent of all computer science degrees in the United States; blacks and Hispanics make up less than 10 percent of U.S. college grads and collect fewer than 5 percent of degrees in computer science majors, respectively, he argued.

But Bock, who added that Google has donated more than $40 million to organizations promoting computer science education among women, said Google recognized the extent of the internal problem and was open to discussion about possible solutions.

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Is The Internet Secure?

Hacker blogger Quinn Norton is getting a lot of coverage with her blog claiming that the Internet is broken. She argues that every computer and every piece of software we use is vulnerable to hackers because of terrible security flaws. Norton blames these flaws on the fact that developers who face immense pressure to ship software quickly.

Norton says that those bugs may have been there for years unnoticed, leaving systems susceptible to attacks. One of her hacker mates accidentally took control of more than 50,000 computers in four hours after finding a security vulnerability. Another one of her colleagues accidentally shut down a factory for a day after sending a “malformed ping.”

She said that the NSA wasn’t, and isn’t, the great predator of the internet, it’s just the biggest scavenger around. It isn’t doing so well because they are all powerful math wizards of doom. The other problem is software is too complicated and the emphasis placed on security too light.

“The number of people whose job it is to make software secure can practically fit in a large bar, and I’ve watched them drink. It’s not comforting. It isn’t a matter of if you get owned, only a matter of when,” Norton said.

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Cisco To Launch Smart City

Officials from networking giant Cisco Systems and Kansas City, Mo., have signed a letter of intent to build out a new network for smart city services.

Elements of the project call for designing mobile apps for citizen access, digital interactive kiosks, smart street lights and video surveillance in an area called the city’s innovation district.

The project is designed to complement the city’s build out of a two-mile downtown streetcar path, Cisco said in a statement.

Kansas City, Mo. and its neighbor, Kansas City, Kans., are already getting plenty of outside attention from tech giant Google, which picked the area for its first deployment of Google Fiber, an initiative to install fiber optic cable there and in other cities.

Google won’t say how many households are connected to Google Fiber in the area, but it has already installed 6,000 miles of fiber optic cable. Meanwhile, cable provider Time Warner has provisioned 11,000 Wi-Fi hotspots for its Internet customers to use from mobile devices in various Kansas City area locales, including the popular eight-block restaurant and bar district on the edge of downtown called the Power & Light District.

While some citizen groups have been concerned that Google Fiber isn’t reaching enough low-income families in the area with gigabit fiber, there’s a general recognition by city officials that people of all income levels use smartphones and other wireless devices fairly widely. That can only help the Cisco initiative with Kansas City for wireless services.

Kansas City, Mo. Mayor Sly James said the initiative with Cisco promises to connect city services and information with visitors and residents “like never before.”

Third-party app developers will also have an opportunity to build unique and innovative apps for public use.

Cisco will use its Smart+Connected Communities reference architectures to evaluate the initiative and will work with the city and a business consultancy called Think Big Partners to manage a “living lab” incubator for the tech startup community.

Wim Elfrink, Cisco’s executive vice president of industry solutions, credited city leaders with leading the “charge on innovation in the Midwest.”

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GPUs Down In Q1

According to Jon Peddie Research (JPR), shipments of discrete graphics cards were down in the first quarter of the year. This is in line with seasonal trends, as the market cools down after the holiday season.

The sequential drop was 6.7 percent, which was still better than the overall desktop PC market, which slumped 9 percent. However, on a year-to-year basis add-in-board (AIB) shipments were down 0.8 percent. PC sales were down 1.1 percent.
Nvidia still controls two thirds of the market
Total AIB shipments in Q1 were just 14 million units. AMD and Nvidia both saw their shipments decrease 6.6 percent, so their market share did not change much.

Nvidia controls an estimated 65 percent of the market, up from 64.2 percent last year. AMD’s market share in Q1 was 35 percent, down from 35.6 percent a year ago.

The overall volume remains weak and in the long run things could get even worse, as on-die integrated graphics have already taken a big toll on sales of entry level discrete cards. As integrated GPUs become even faster, they are likely to cannibalize the low end market even further.

JPR points out that the AIB market peaked in 1999, with 114 million units shipped. Last year saw only 65 million units and the stagnant trend is likely to continue this year.

It’s not all bad news for AIBs
Although the slump in discrete GPU shipments is hurting AMD and NV hardware partners, JPR offers a rather encouraging outlook.

It points out that graphics cards are one of the most powerful, essential and exciting components in the PC market today. PC gaming is hardly dead, in fact it is going through what can only be described as a small renaissance. PCs will offer 4K/UHD gaming years ahead of consoles and the Steam Machine concept is looking good, too.

The compute market is another driver, as JPR points out:

“The technology is entering into major new markets like supercomputers, remote workstations, and simulators almost on a daily basis. It would be little exaggeration to say that the AIB resembles the 800-pound gorilla in the room.”
The AIB market is quite a bit less colourful and eventful than it was back in the day, but at least AIBs still have a lot on their hands and they are trying to tap new markets.

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PoS Cyber Attacks Up In 2013

A third of data intrusion investigated by security firm Trustwave last year involved compromises of point-of-sale (POS) systems and over half of all intrusions targeted payment card data.

Even though POS systems remained a significant target for attackers, as suggested by several high-profile data breaches disclosed by large retailers over the past six months, the largest number of data theft incidents last year actually involved e-commerce sites, Trustwave said Wednesday in a report that compiled data from 691 data breach investigations conducted by the company around the world.

E-commerce intrusions accounted for 54 percent of investigated data breaches and POS system intrusions accounted for 33 percent, Trustwave said. A separate report published by Verizon in April also pointed to Web application and PoS attacks as leading causes of security incidents with confirmed data disclosure last year.

According to Trustwave, over half of intrusions targeted payment-card data, with such data being stolen from e-commerce transactions in 36 percent of incidents and from POS transactions in 19 percent of attacks.

In Western Europe in particular, where countries have rolled out EMV — chip-and-PIN payment card transactions — cybercriminals shifted their focus from POS devices to e-commerce platforms, said John Yeo, EMEA Director at Trustwave. “EMV has changed the pattern of compromises when it comes to payment-card-specific data.”

However, a significant increase in the theft of sensitive, non-payment-card data, was also observed last year. This data includes financial credentials, personally identifiable information, merchant ID numbers and internal company communications, and was stolen in 45 percent of incidents, Trustwave said in the report.

Customer records containing personally identifiable information can possibly be used to perpetrate identity fraud and are sought after on the black market, so that’s why there’s been an uptick in attacks focusing on such data, Yeo said.

Only about a third of victim companies were able to self-detect data breaches, Trustwave found. In 58 percent of cases, breaches were identified by regulatory bodies, the credit card companies or merchant banks.

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Dell Goes Plastic

Dell is manufacturing a line of PCs using plastics obtained by expanding its recycling program.

The company has expanded the hardware take-back program to more places worldwide, aiming to collect and reuse more extracted plastic and metals in PCs, monitors, hardware panels and other products.

Dell’s OptiPlex 3030 all-in-one, which will ship next month, will be the first product of that effort. Starting next year, more laptops, desktops and monitor back-panels will be made using recycled plastic, said Scott O’Connell, director of environmental affairs at Dell. The products will be certified as sustainable by UL (Underwriters Laboratories).

Dell will save money by reusing plastic, but O’Connell did not say whether the savings will be passed on to customers through lower prices. But it will be easier for more people to recycle electronics and Dell will also provide a PC mail-back option, O’Connell said.

Dell’s plan to establish a recycling chain internally could reduce the need for “virgin” plastics, which can be environmentally damaging to make, said Gary Cook, senior IT analyst at Greenpeace International.

Incineration of plastic from disposed computers can be toxic and reusing plastics in new computers or other parts reduces “dirty energy,” Cook said.

“We need to see plastics last longer,” Cook said.

Companies like Apple have helped raise expectations of sustainability in computers and others are following suit, Cook said. PC makers are using more metals in computer chassis and handset makers are using more nonpetroleum plastics.

Dell was criticized last year by Greenpeace for veering away from its carbon-neutral goals and sustainability advocacy. The company ranked 14th among most green IT companies, behind Microsoft, IBM, Hewlett-Packard, Wipro, Fujitsu and Google, among others.

Dell curbed its sustainability strategy when it was trying to go private last year, but has now reinvigorated that effort.

“They are trying to show some initiative,” Cook said.

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