Is Yahoo Growing?

Yahoo’s share gains since November from a partnership with Mozilla may be a clue about whether the search company can gain new users through the just-announced contract to change Internet Explorer’s and Chrome’s default search through installations of Oracle’s Java.

Although the news of the Yahoo-Oracle partnership got the lion’s share of attention, CEO Marissa Mayer also used last week’s shareholder meeting to mention the Mozilla pact.

The five-year contract with Mozilla, the maker of Firefox, has boosted Yahoo’s share of the U.S. search market, but growth has stalled for the last three months, according to measurement company comScore.

On Wednesday, Mayer asserted that the Mozilla deal — negotiated last fall — was “profitable,” but didn’t provide any numbers to back that up. Neither Yahoo nor Mozilla has disclosed how much the former paid to become Firefox’s default search engine in the U.S.

By comScore’s measurement, Yahoo accounted for 12.7% of all U.S. searches in May, the same share it controlled in both March and April. Although that was 2.5 percentage points higher than in November 2014 — before Firefox began urging users to accept Yahoo as the default — and represented a six-month increase of 25%, May’s share was down from the January peak of 13%.

From all indications, Yahoo has gotten as much out of the Firefox deal as it will likely get. The flip-side is that Yahoo has hung onto most of what it grabbed from Google — Firefox’s previous default — even as Google has tried to get users to return.

For May, comScore pegged Google’s share at 64.1%, down one-tenth of a percentage point from the month prior. Microsoft’s share rose that one-tenth of a point to end May at 20.3%. Because Bing powers Yahoo’s search results, Microsoft’s technology accounted for 31.4% of all U.S. searches, still less than half Google’s 65.2%.

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ZTE Attempts To Double Marketshare

China’s ZTE Corp, the world’s seventh-largest smartphone maker, wants to nearly double its U.S. market share in the next three years by increasing spending on marketing.

ZTE, which trails nearby rival Huawei Technologies Co Ltd in selling both smartphones and telecoms equipment, wants more share of the fat profit margins promised by sales of high-end phones in the United States.

But the company needs to first work on its image. Its mainstay telecom equipment business was essentially shut out of the U.S. and other markets after government officials flagged security concerns about Chinese-made equipment.

ZTE targets a U.S. market share of 10 percent by 2017 from 6 percent in 2013, Lv Qianhao, global marketing director of mobile devices, told Reuters at a company event on Thursday.

That would place it a distant third behind Apple Inc with 41 percent and Samsung Electronics Co Ltd with 26 percent, according to September-November data from researcher comScore.

To that end, ZTE will increase its U.S. marketing budget by at least 120 percent this year from last, Lv said without elaborating. Like other Chinese handset makers, ZTE is grappling with low brand awareness in the world’s second-largest smartphone market and perceptions of inferior quality.

Samsung Electronics, which earns around two-thirds of its operating profit from its mobile division, spent $597 million on marketing in the United States in 2012, according to researcher AdAge.

Last year, ZTE signed a deal with the Houston Rockets basketball team and released a Rockets-branded phone.

“We want young U.S. consumers to participate in our marketing activities, so we will have more NBA (National Basketball Association) stores and channels that sell our products,” Lv said.

Globally, ZTE aims to ship around 60 million smartphones this year compared with about 40 million smartphones last year, said Senior Vice President Zhang Renjun.

The company sees much of that growth in developed markets – including Russia and China- which accounted for 68 percent of mobile device revenue last year compared with 35 percent in 2007, said Lv.

ZTE’s mobile device business sells feature phones as well as smartphones. It was the fifth-biggest mobile phone vendor in July-September, according to researcher Gartner, though it fell out of the top five smartphone sellers list in the same period.

ZTE expects to have swung to a profit for last year having booked its first-ever loss as a public company in 2012.

It based its turnaround on cutting costs, signing fewer low-margin contracts, and winning contracts to build fourth generation telecommunication networks.

The company expects global investment in 4G to reach $100 billion this year, Zhang said.

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Google Tweaks It’s Search Engine

Google is changing the way it handles searches in the United States to give users quick access to answers without leaving the page, the company said.

The new search process is based on what Google calls the “knowledge graph” — meaning that it tries to pinpoint faster the context surrounding its users’ keyword searches.

“Over the years, as search has improved, people expect more,” said Amit Singhal, vice president of engineering at Google and the head of search, in an interview. “We see this as the next big improvement in search relevance.”

The redesign, which for now affects only U.S.-based English language users, is gradually being rolled starting Wednesday on desktop, mobile and tablet platforms. Google plans to eventually expand the new search features outside the U.S., Singhal said, without specifying when.

Many of the results will carry more graphical elements, compared to standard lists of search results, such as maps and pictures of related results, often in separate pop-ups. The idea is to let users easily discover what related material interests them and click through to it, Singhal said.

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iPhone Narrows Gap With Android

Apple’s iPhone gained major ground among recent buyers in its battle against smartphones running Google’s Android, but still lagged behind its OS rival, pollster Nielsen said today.

In a December 2011 survey of U.S. consumers who had purchased a smartphone in the previous three months, 44.5% chose an iPhone, a jump of nearly 20 percentage points from the 25.1% that Nielsen measured in October.

That represents a 77% increase in the iPhone’s numbers.

But Android maintained the lead in the recent-buyers game with a 46.9% share, down from October’s 61.6%.

A majority of the new iPhone owners — 57% to be exact — bought an iPhone 4S, the newest model in Apple’s line-up, said Nielsen. The iPhone 4S debuted in the U.S. on Oct. 14, 2011.

Nielsen said the iPhone 4S had an “enormous” impact on Apple’s huge jump in share among new smartphone purchasers.

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Websites ‘Leaking’ User Info To Other Firms

Many top websites share their visitors’ names, usernames or other personal information with their partners without alerting users and, in some cases, without knowing they’re doing it, according to a new study from Stanford University.

Many websites “leak” usernames to third-party advertising networks by including usernames in URLs that the ad networks can see in referrer headers, said the study, released Tuesday by Stanford Law School’s Center for Internet and Society. While there’s a debate in legal circles whether usernames are personal information, there’s a growing consensus among computer scientists that Web-based companies can use usernames to identify their owners, said Jonathan Mayer, a Stanford graduate student who led the study.

“The vast majority of usernames are unique,” he said. “Given the prevalence of social networking, often times, once you have a username for a social network, you then also have a person’s real name, possibly a photo, possibly more.”

Other websites share first names, email addresses and other information with advertising or other partners, Mayer said at a privacy conference in Washington. Those identifiers “get associated not just with what you’re doing right now, but get associated with what you’ve done in the past, and what Web browsing activity you may have in the future,” he said.

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