Box Launches HTML 5 Tool

Box has updated developer usage plans and opened access to a document viewing tool as it looks to build momentum ahead of its IPO.

Box has made its HTML5 document viewing tool called Box View available for developers to incorporate into their companies’ products and services.

It was unveiled in beta mode last September at the firm’s annual Boxworks conference and is designed to help firms ensure that documents in any format can be viewed online. The tool is based on technology Box acquired in its acquisition of Crocodoc.

Box product manager Sean Rose explained in a blog post, “Box View is an API that converts Office and PDF documents to easily embeddable HTML5, enabling developers to create beautiful experiences around content. Gone are the days of forcing users to deal with broken and inconsistent experiences across platforms.

“With just a few simple API calls, developers can create an elegant and consistent content experience across all platforms.”

Box cited some customers that are already using this service, such as UberConference, Xero and Shake to ensure that they can send information to partners, customers and contractors quickly and easily.

Furthermore, the firm has based the pricing model for the tool on a per-use basis, rather than a traditional per-user basis.

For users of the service as a Box-branded platform – so it displays the Box logo, rather than the customer’s own logo – it’s free for 1,000 document uploads per month. After that it’s priced at 2.5 cents per document.

Custom use of the tool so the customer’s own logo is displayed costs $250 per month for 2,500 uploads. Each document after that costs five cents per upload, but enterprise users can thrash out a deal with Box for any service they expect to handle over 10,000 document uploads a month.

“Most developers will never have to pay anything for Box View, and, for those that do, Box View pricing is built to scale alongside your app’s user base,” added Rose.

As part of this encouragement to developers to incorporate Box into its tools the firm has also unveiled new pricing models around its APIs, to again focus on usage levels rather than user numbers.

Integrating with Box in general is free for developers, and up to 25,000 interactions with the Box Content API is free too. For 25,000 or more API interactions the cost is $500 per month. Any more than this and custom deals are available.

Box VP of Platform Chris Yeh explained that this move was designed “specifically for businesses that want to leverage the APIs at scale” to help keep pace with the growth the firm is seeing.

“More than 35,000 developers are building on Box. Every month, our platform sees one billion third-party API calls, and the Box OneCloud ecosystem just reached 1,000 app integration partners,” Yeh said.

The updates come at a busy time for Box after it filed to go public earlier this week in a listing worth $250m, as it looks to build on its early success in the enterprise market.

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T Mobile Sees Growth

T-Mobile US has reported a fourth-quarter boost in customer growth and offered to pay customers to ditch rival service providers, escalating already intense competition in the U.S. wireless market.

The company, the No. 4 U.S. mobile operator, promised payments of up to $350 per line to consumers who break their contract with any of its bigger rivals and switch to T-Mobile.

The offer came just days after AT&T Inc promised a $200 credit to T-Mobile customers who switch. While AT&T also offered up to $250 for switching customers who trade in their phone, T-Mobile said it would pay up to $300 for trade-ins.

The companies have been targeting each other because they use the same network technology, making it easy for consumers to bring their phone when they switch, but some on Wall Street are concerned they will cause an industry-wide price war.

T-Mobile said it hoped that whole families as well as individuals would switch to its service in response to the new cash offer, which is aimed at covering early contract termination fees typically charged by wireless operators.

John Legere, the outspoken chief executive of T-Mobile, said he hoped the offer would end the “industry scam” of family plans, which tie entire families into long-term contracts.

Legere joked that AT&T’s recent offer would actually play to T-Mobile’s advantage because it would allow AT&T customers to try a different service with less financial risk than before.

“If it doesn’t work they’ll pay you to come back,” Legere said in announcing the offer at the Consumer Electronics Show in Las Vegas.

T-Mobile, which is 67 percent owned by Deutsche Telekom, managed to turn the corner on four years of customers losses in 2013 by criticizing its rivals and promoting its service plans as being more flexible and consumer friendly.

It said it added 1.645 million net customers in the fourth quarter, up from 1.023 million in the quarter before, marking its third quarter of customer growth for 2013.

The fourth-quarter additions included 869,000 valuable post-paid customers, which was up 13 percent from the third quarter, according to the company.

It said customer defections, known in the industry as churn, stayed at third-quarter levels of 1.7 percent and compared with 2.5 percent in the fourth quarter of 2012.

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Broadcom Goes UltraHD

As TV manufacturers show off UltraHD TVs at CES, communications chip maker Broadcom is introducing the guts of future gateways that will be able to deliver video for those sets into viewers’ homes.

Broadcom’s BCM7445 silicon platform, announced just hours before the show opened on Tuesday morning, will be able to process incoming video from cable, carrier and satellite services that has four times the resolution of typical 1080p video offered today, according to the company.

Like the eye-catching but expensive TVs on the show floor in Las Vegas, the BCM7445 is just one of the first of many steps to consumers watching UltraHD shows at home. New content, displays and delivery technologies will all be required for the new resolution, which is also known as 4K.

Broadcom expects its chip to be in volume production by the middle of next year, in time for mainstream UltraHD TVs that will probably hit the market for the late 2014 holiday season, said Joe Del Rio, associate product line manager at Broadcom. However, service providers, which will probably be the distributors of most of the gateways built with the BCM7445, may take longer to start sending UltraHD video to their subscribers, Del Rio said.

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AP Goes With Twitter

The Associated Press began using its official Twitter account as an advertising platform on Monday, as the news organization looks for new ways to generate revenue.

Samsung Electronics Co Ltd was the first sponsor on the @ap account for breaking news, which is followed by 1.5 million Twitter users. The South Korean electronics maker’s initial “SPONSORED TWEET” promoted its events at the 2013 Consumer Electronics Show in Las Vegas this week.

AP did not disclose financial details of the arrangement.

Twitter, which sells ads directly to make money from the social media’s monthly base of 200 million users, will not receive any proceeds from the AP-Samsung deal.

The AP called the initiative part of a new business strategy and stressed that sponsored tweets will clearly be labeled to differentiate them from news tweets.

The ads provide AP a new income source as news organizations from newspapers to television face severe revenue declines in the face of high production costs.

While the AP was founded in 1846 by U.S. newspapers as a breaking news conduit, only 22 percent of its revenue comes from member fees. Photo licensing, advertising on its news application AP Mobile and YouTube channel are other revenue streams.

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Intel Wants To Deliver Cheap Smartphones

Intel has revealed some additional information on the 2012 mobile strategy to its partners and it even shared some pricing guidelines for mobile products.

According to a slide entitled Mobile Landscape in 2012, Intel wants to sell mobile phones powered by its CPUs for as little as $199 to $299. This is where Intel sees a market opportunity for its phones and the prices are surprisingly low.

It also places netbooks in the same price range $199 to $299 while Intel based tablets should float between $399 and $499. Naturally more expensive options are always a reality. Tablets can go up to 12.1 inches and the starting price for these bigger machines should be $299, and in the high end the sky is the limit.

Hybrid notebooks should stay at less than $699 and this is a category where you can twist the display, slide the keyboard or even take the keyboard off from the netbook, or tablet. Think Asus’ Eee Pad Slider, Transformer, this will give you an idea of what to expect, but with x86 support. Phones, netbooks, hybrids and tablets are all based on Atom architecture.

Intel plans to sell laptops starting at $3xx and up. Probably slightly more than $300, but less than $400 is what they have in mind. Top notch notebooks based on Core i7 chips will start at less than $799 and Ultrabooks with 11-inch or larger screens might be coming down to $599 to $699. Of course, high end models will end up a lot pricier.

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RIM Hopes Apps Will Help Sales

Research In Motion is highlighting the native and Android apps available on its struggling PlayBook at the Consumer Electronics Show as it gets ready to launch the first major overhaul of the tablet’s software in February.

The company is showing the PlayBook OS 2.0 in its booth, demonstrating the Android apps that will finally be available to users of the tablet. RIM said in March last year that it would release a player that would let users of the tablets run apps designed for Android, and that capability will finally be available with PlayBook OS 2.0.

Popular games such as Cut the Rope and Plants vs. Zombies will be available in the store, said Alec Saunders, vice president of developer relations and ecosystem development. The apps appear and work like any other app; users don’t have to launch a separate player to run them.

Not just any Android app will be accessible to users, and that’s by design, Saunders said. “We don’t want to enable an open marketplace the way the Android Market is,” he said. Android developers must use a software package to make their apps compatible with the PlayBook, and then they must submit it to RIM’s standard app curation process. The company hopes to weed out the malware and pirated apps that often appear in the Android Market, he said.

When PlayBook OS 2.0 becomes available, “some number of thousands” of Android apps will be available in the market, Saunders said. The company has been working with some of the aggregator marketplaces to port apps and attending Android meetups to encourage developers to make their apps available to PlayBook users, Saunders said.

RIM is taking pains to attract as many developers as possible by supporting as many languages and frameworks as possible. “One thing we’re focused on is providing a rich palette of tools developers can use,” Saunders said. RIM has developed ports for a number of frameworks and languages to make it easy for developers to use whatever tools.

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Motorola, Lenovo To Offer Intel-Smartphones

Intel announced multi-year deals with Motorola Mobility and Lenovo to create smartphones and tablets, and said the first Google Android phones using the top chipmaker’s processors would go on sale this year.

Speaking at the Consumer Electronics Show in Las Vegas on Tuesday, Intel Chief Executive Paul Otellini said Lenovo would launch a smartphone for the Chinese market using Intel’s newest chip in the second quarter of the year, while Motorola will release its phone in the second half.

The agreements with the U.S. and Chinese consumer electronics makers help shore up Intel’s boldest foray into the mobile arena. The company is hoping its new “Medfield” chip conserves enough power to compete with rival smartphones using ARM Holdings’ more energy-efficient architecture.

The world’s largest chip maker is also making a concerted push for the likes of Hewlett Packard to go big on super-slim, Apple Macbook Air-like laptops called Ultrabooks, which it hopes will preserve its dominance of the PC market as tablets like the iPad draw consumers away.

“It is a multi-year, multi-product strategy that will bring both phones and tablets to the (U.S.) marketplace starting with a phone in the second half of 2012,” Dave Whalen, a vice president in the Intel Architecture Group, said of the agreement with Motorola.

“You’re going to see us working very closely with them on technologies,” Whalen told Reuters in an interview.

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Will Cisco CEO Get The Boot?

Cisco has slashed its forecast revenue increase by more than half, while rumours circulate about the possible departure of its long-serving CEO.

Cisco previously expected to increase revenues by 12 to 17 per cent over the next three years, but it has revised this figure downwards to a much smaller five to seven per cent, according to the BBC. It expects profits, however, to be seven to nine per cent for this three year period, which is a healthy profit forecast for a company that has been struggling in the recent economic climate.

Cisco’s original optimistic outlook appears to have been founded on an overall view that the global economy would recover quickly, a view that is swiftly changing as many fear another dip into recession, particularly with the debt crisis in Europe. This negative outlook has likely had a strong impact on Cisco’s forecast, resulting in its far more modest growth expectations.

Cisco has also had some problems of its own to work out over recent months. In July it announed that it would axe as many as 15 per cent of its workforce, or 11,500 people, in addition to selling a Mexican set-top box factory to Foxconn. It also abandoned its Flip video camera business, with the loss of 550 jobs.

In April the company’s CEO, John Chambers publicly acknowledged that Cisco had lost its way, with fiscal third quarter profit down a massive 18 per cent. He called for a refocusing on areas in which the company is highly successful, such as networking, servers and cloud provisioning.

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Cisco And HP At Odds Over Catalyst 6500

It appears that HP is calling Cisco out on its advertisement that it’s new improved Catalyst 6500 switch is better than anything HP has to offer. As many IT professionals already know Cisco finally introduced the long-awaited upgrade to the very popular Catalyst 6500. The new Catalyst it equipped with Cisco’s Supervisor Engine 2T, a 2-terabit card which can manage 80 Gbps and triples the 6500′s throughput from 720 Gbps to 2Tbps and quadruples the number of devices that can connect to the network. These stats are based on literature from Cisco’s point of view. Cisco also states that an upgrade to Supervisor 2T on existing Catalyst switches would cost customers around $38,000. However, Cisco is saying if you went the same upgrade path with a comparable HP switch architecture; it would cost the customer more than $100,000 and would only give the customer 720 Gbps of throughput.

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Cisco To Cut Thousands Of Jobs

Word the street is that router giant Cisco is about to cut 14 percent of it’s worldwide workforce which is thought to be around ten thousand people.

The reports are saying that seven thousand people will be given pink slips by the end of August; and the other three thousand unfortunate souls will take an early retirement option.

It seems as though many companies go this route when the executive team does not adjust to the changing technology market; they try to boost profits in the short-term by firing those who have worked so hard for the company. That said, the massive cuts are expected to save Cisco about $1 billion in 2012. A company spokesperson told Bloomberg that additional cost cutting procedures will also be instituted.

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