Apple To Acquire Embark

Apple is reportedly purchasing mapping app developer Embark, in a move that could lend more real-time navigation features for public transit to Apple’s own Maps app.

The acquisition, which was first reported by tech journalist Jessica Lessin, follows other recent mapping purchases for Apple: HopStop, another maker of apps for public transit directions; and Locationary, which provides data about local businesses; and WifiSLAM, an indoor location and mapping company.

Apple did not directly confirm its acquisition of Embark, but in an emailed statement said, “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.”

Apple declined to comment further on the deal.

Apple has faced some serious challenges over the past year in providing a consistently solid mapping product with its Maps app. Last September Apple CEO Tim Cook was forced to publicly apologize for a series of issues plaguing the company’s Maps app in Apple’s iOS 6 operating system.

Embark is a company based in the San Francisco Bay Area that makes a mobile mapping app designed to help people navigate mass transit systems. The company’s app provides “tailored trips” specific to the user’s region, along with notifications for late-running trains and other advisories and closures.

Embark’s technology, if it does find its way into a future Apple product, could enhance Apple’s mapping products and make the company a stronger competitor to rivals like Google. Google’s Maps app already offers real-time public transit navigation features, as do some smaller players like iTransitBuddy.

Embark’s app is available for free on the iPhone for 10 transit systems including Boston’s MBTA, Chicago’s L, the New York City Subway and San Francisco’s Bart and Caltrain systems, with more on the way, according to Embark’s website.

It is not clear whether Embark’s app will be shut down as part of the acquisition. The app was still available in Apple’s App Store at the time of this article’s posting.

Embark’s team could not be immediately reached to comment on the deal.

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FTC Warns Google And FB

The Federal Trade Commission (FTC) has promised that her organisation will come down hard on companies that do not meet requirements for handling personal data.

FTC Chairwoman Edith Ramirez gave a keynote speech at the Technology Policy Institute at the Aspen Forum. She said that the FTC has a responsibility to protect consumers and prevent them from falling victim to unfair commercial practices.

“In the FTC’s actions against Google, Facebook, Myspace and others, we alleged that each of these companies deceived consumers by breaching commitments to keep their data confidential. That isn’t okay, and it is the FTC’s responsibility to make sure that companies live up to their commitments,” she said.

“All told, the FTC has brought over 40 data security cases under our unfairness and deception authority, many against very large data companies, including Lexisnexis, Choicepoint and Twitter, for failing to provide reasonable security safeguards.”

Ramirez spoke about the importance of consumer privacy, saying that there is too much “shrouding” of what happens in that area. She said that under her leadership the FTC will not be afraid of suing companies when it sees fit.

“A recurring theme I have emphasized – and one that runs through the agency’s privacy work – is the need to move commercial data practices into the sunlight. For too long, the way personal information is collected and used has been at best an enigma enshrouded in considerable smog. We need to clear the air,” she said.

Ramirez compared the work of the FTC to the work carried out by lifeguards, saying that it too has to be vigilant.

“Lifeguards have to be mindful not just of the people swimming, surfing, and playing in the sand. They also have to be alert to approaching storms, tidal patterns, and shifts in the ocean’s current. With consumer privacy, the FTC is doing just that – we are alert to the risks but confident that those risks can be managed,” she added.

“The FTC recognizes that the effective use of big data has the potential to unleash a new wave of productivity and growth. Like the lifeguard at the beach, though, the FTC will remain vigilant to ensure that while innovation pushes forward, consumer privacy is not engulfed by that wave.”

It’s all just lip service, of course. Companies might be nominally bound by US privacy laws in online commerce, and that might be overseen by the FTC, but the US National Security Agency (NSA) collects all internet traffic anyway, and makes data available to other US government agencies and even some private companies.

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Google Snubs Privacy

Search giant Google has told the British government it is immune to prosecution on privacy issues and it can do what it like. The US Company is accused of illegally snooping on its British customers by bypassing privacy settings on Apple devices, such as iPads, to track their browsing history.

A group of British people took Google to court but the search engine is trying to get the case thrown out. Its argument is that it is not subject to British privacy law because it is based in California. This is the second time that Google has tried to avoid British law by pretending to operate in another country. It has come under fire for failing to pay tax in the UK

Nick Pickles, director of Big Brother Watch, said: ‘It is deeply worrying for a company with millions of British users to be brazenly saying they do not regard themselves bound by UK law. Solicitor Dan Tench, of law firm Olswang, said this was another instance of Google being here when it suits them and not being here when it doesn’t. Ironically when the US ordered Google to stop what it was doing, it forced the search engine to pay a $22.5million to regulators.

There are some indications that Google may not get its way. In July the Information Commissioner’s Office told Google its privacy rules breached UK law so it will be very hard for it to stand up in court and say it didn’t.

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Google Encrypts Data

Google officially announced it will by default encrypt data warehoused in its Cloud Storage service.

The server-side encryption is now active for all new data written to Cloud Storage, and older data will be encrypted in the coming months, wrote Dave Barth, a Google product manager, in a blog post.

“If you require encryption for your data, this functionality frees you from the hassle and risk of managing your own encryption and decryption keys,” Barth wrote. “We manage the cryptographic keys on your behalf using the same hardened key management systems that Google uses for our own encrypted data, including strict key access controls and auditing.”

The data and metadata around an object stored in Cloud Storage is encrypted with a unique key using 128-bit Advanced Encryption Standard algorithm, and the “per-object key itself is encrypted with a unique key associated with the object owner,” Barth wrote.

“These keys are additionally encrypted by one of a regularly rotated set of master keys,” he wrote. “Of course, if you prefer to manage your own keys then you can still encrypt data yourself prior to writing it to Cloud Storage.”

Data collection programs revealed by former U.S. National Security Agency contractor Edward Snowden have raised questions about U.S. government data requests made to Internet companies such as Google for national security investigations.

A Google spokeswoman said via email the company does not provide encryption keys to any government and provides user data only in accordance with the law.

“Our legal team reviews each and every request, and we frequently push back when the requests appear to be fishing expeditions or don’t follow the correct process,” she wrote. “When we are required to comply with these requests, we deliver it to the authorities. No government has the ability to pull data directly from our servers or network.”

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Will The Tegra Processor Pay Off?

Last year Nvidia’s Tegra gamble seemed to be paying off nicely, but the insanely competitive SoC market moves fast and all it takes for things to go badly wrong is one botched generation. The Tegra 4 was late to the party and Nvidia eventually ended up with a big and relatively powerful chip that nobody wanted.

In its latest earnings call Nvidia made it clear that revenues from Tegra are expected to decline $200 to $300 million this year from about $750 million last year. Even this seems like a relatively optimistic forecast. Tegra 3 ended up in quite a few high-volume products, such as the Nexus 7, HTC One X, LG Optimus X4 and a bunch of other phones and tablets. On paper, Tegra 4 will end up with a similar number of design wins, maybe even more, but nearly all of them are low-volume products.

At the moment there are only a handful of Tegra 4 products out there. These include HP’s Slatebook 10, Toshiba eXcite Pro and eXcite Write tablets and Nvidia’s own Shield console. Nvidia’s 7-inch Tegra Tab is also on the way, along with the Surface RT 2. Some Chinese vendors like ZTE are also expected to roll out a Tegra 4 phone here and there, but the chip won’t end up in any big brand phones.

Nvidia does not release any Tegra unit shipment info, so we can only guess how many Tegra 3 and Tegra 4 chips are out there, but it doesn’t take much to realise Tegra 4 is a flop. Shipments of the original Nexus 7, powered by the Tegra 3, are estimated just north of six million units. Surface RT shipments were abysmal. Earlier this year analysts put the figure at just 900,000 units after a full quarter of sales. Microsoft eventually took a massive write-down on its Surface RT stock. LG and HTC didn’t reveal any shipment figures for the Optimus 4X and HTC One X, either. HTC shipped about 40 million phones last year, while LG managed about 27 million. We can’t even begin to estimate how many of them were flagship products powered by Tegra, but the number was clearly in the millions.

This time around Nvidia can’t count on strong smartphone sales, let alone the Nexus 7 and Surface RT. Even if it scores high-end tablet design wins, the truth is that high-end Android tablets just aren’t selling well. Nvidia needed high-volume design wins and Android tablets just won’t do the trick. Qualcomm is in the new Nexus 7 and the HTC One. Back in May analysts reported that HTC One sales hit the 5 million mark in the first two months of sales, although shipments have slowed down since then. Millions of Snapdragons found a home in the HTC One and millions more will end up in the new Nexus 7.

Nvidia’s talk of a $200 to $300 million hit this year doesn’t exactly paint the full picture. Tegra 3 shipments in the first two quarters of 2013 were modest, but relatively good. However, nothing took its place and the true extent of the Tegra 4 flop will only become visible in the first quarter of 2014 and beyond. The big hope is that the Tegra 4i and Tegra 5 will start to come online by then, so the numbers for the full year won’t be as terrible, but it is abundantly clear that Nvidia cannot afford another Tegra 4.

As for Nvidia’s Tegra Tab and Shield, they might do well. Nvidia knows a thing or two about hardware, but even if they prove successful, they just won’t be enough, at least not in this cycle.

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Is Apple Doomed?

The necromancy department of Apple has been summoning the spirit of Steve Jobs in the hope of turning around its current dismal growth figures. For a while now, even amongst Apple fanboys, there has been a belief that Jobs’ Mob has gone done the tubes since Jobs croaked.

It is a myth of course, Jobs’ specialty was not innovation but to market a working ideas as if it were his own. But either way Apple is attempting to try and convince everyone that the new iPhone was personally designed by its former CEO. Even after being dead for a while now, and having no impact over the disasters the company has since suffered, Jobs apparently was on board for the iPhone 5S.

According to Apple’s government liaison Michael Foulkes, Jobs oversaw the design of two models of iPhone to go on sale after his death. We suspect that it will take full resurrection before anyone takes this particular spin seriously. If Jobs could really see into the future and predict where his toys would be three years after he died, we would have thought he would have also seen that was a stupid idea not to accept conventional medical treatment for his cancer until it was too late.

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Can Blackberry Be Sold?

Struggling smartphone maker BlackBerry is reviewing several options that could include joint ventures, partnerships or an outright sale, as the company’s leading shareholder steps down from its board in a possible prelude to taking a different role.

BlackBerry, which pioneered on-your-hip email with its first smartphones and email pagers, said on Monday it had set up a committee to review its options, sparking debate over whether Canada’s one-time crown jewel is more valuable as a whole or snapped up piece by piece by competitors or private investors.

The company said Prem Watsa, whose Fairfax Financial Holdings Ltd is BlackBerry’s biggest shareholder, was leaving the board to avoid a possible conflict of interest as BlackBerry determines its next steps.

The resignation of Watsa, often described as Canada’s version of Warren Buffett, suggests Fairfax may be part of a solution.

BlackBerry, once a stock market darling, has bled market share to the likes of Apple Inc and phones using Google Inc’s Android operating system, and its new BlackBerry 10 smartphones have failed to gain traction with consumers.

Blackberry shares rose 7.5 percent to $10.80 in New York and C$10.84 in Toronto in afternoon trading. But the shares remain well below the levels seen in June, before the company reported dismal results that included poor sales of the BlackBerry 10 phones it viewed as key to a successful turnaround.

The share price peaked at about C$150 in June 2008.

A clean balance sheet makes the smartphone seller an enticing takeover candidate. Like Dell Inc, it is a tech icon in need of a turnaround. But BlackBerry’s cash flow is worse, meaning leverage would be extra risky.

The company’s assets include a well-regarded services business that powers BlackBerry’s security-focused messaging system, worth $3 billion to $4.5 billion; a collection of patents that could be worth $2 billion to $3 billion; and $3.1 billion in cash and investments, according to analysts.

But the smartphones that bear its name have little or no value, and it may cost $2 billion to shutter that unit, the analysts said.

Analysts expressed skepticism about the new committee, noting that BlackBerry announced similar steps more than a year ago when it hired JPMorgan and RBC as financial advisers. A source said both are still involved in the strategic review.

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IBM Still Talking Up SyNAPSE

IBM has unveiled the latest stage in its plans to generate a computer system that copies the human brain, calculating tasks that are relatively easy for humans but difficult for computers.

As part of the firm’s Systems of Neuromorphic Adaptive Plastic Scalable Electronics (SyNAPSE) project, IBM researchers have been working with Cornell University and Inilabs to create the programming language with $53m in funding from the Defense Advanced Research Projects Agency (DARPA).

First unveiled two years ago this month, the technology – which mimics both the size and power of humanity’s most complex organ – looks to solve the problems created by traditional computing models when handling vast amounts of high speed data.

IBM explained the new programming language, perhaps not in layman’s terms, by saying it “breaks the mould of sequential operation underlying today’s von Neumann architectures and computers” and instead “is tailored for a new class of distributed, highly interconnected, asynchronous, parallel, large-scale cognitive computing architectures”.

That, in English, basically means that it could be used to create next generation intelligent sensor networks that are capable of perception, action and cognition, the sorts of mental processes that humans take for granted and perform with ease.

Dr Dharmendra Modha, who heads the programme at IBM Research, expanded on what this might mean for the future, sayng that the time has come to move forward into the next stage of information technology.

“Today, we’re at another turning point in the history of information technology. The era that Backus and his contemporaries helped create, the programmable computing era, is being superseded by the era of cognitive computing.

“Increasingly, computers will gather huge quantities of data, reason over the data, and learn from their interactions with information and people. These new capabilities will help us penetrate complexity and make better decisions about everything from how to manage cities to how to solve confounding business problems.”

The hardware for IBM’s cognitive computers mimic the brain, as they are built around small “neurosynaptic cores”. The cores are modeled on the brain, and feature 256 “neurons” (processors), 256 “axons” (memory) and 64,000 “synapses” (communications between neurons and axons).

IBM suggested that potential uses for this technology could include a pair of glasses which assist the visually impaired when navigating through potentially hazardous environments. Taking in vast amounts of visual and sound data, the augmented reality glasses would highlight obstacles such as kerbs and cars, and steer the user clear of danger.

Other uses could include intelligent microphones that keep track of who is speaking to create an accurate transcript of any conversation.

In the long term, IBM hopes to build a cognitive computer scaled to 100 trillion synapses. This would fit inside a space with a volume of no more than two litres while consuming less than one kilowatt of power.

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Microsoft Slashes Surface Pro

Microsoft on slashed the price of its Surface Pro tablet by $100, or between 10% and 11%, dropping the 64GB model to $799 and the 128GB to $899.

The cuts came three weeks after much more dramatic discounts to Microsoft’s Surface RT, which was reduced by up to 30% to prices starting at $349.

Microsoft said that the price cuts would be valid in the U.S. and Canada until August 30, or while supplies last. Discounts were also offered to customers in China, Hong Kong and Taiwan.

U.S. electronics retailer Best Buy — a key Microsoft partner — also was selling the Surface Pro tablets at the lower prices Sunday, as was Staples.

The Surface Pro tablets rely on Windows 8 Pro and Intel processors, rather than the stripped-down Windows RT and lower-powered ARM processors of the Surface RT devices. Surface Pro tablets can run traditional Windows software like the full-featured Office 2013 productivity suite.

While the price cuts were reminiscent of the more aggressive Surface RT discounts, their much smaller size could simply be part of Microsoft’s back-to-school marketing: August is the biggest month for that selling season, which is second only to the end-of-the-year holidays for retailers pushing consumer electronics, personal computers and tablets.

Microsoft is expected to refresh its Surface tablet lines this fall, a notion reinforced by company executives, who have repeatedly pledged that the company is in the tablet business for the long haul. The Surface Pro discounts could be part of the usual push to empty inventory prior to the launch of new models.

The 10% to 11% price cuts were also in line with other hardware makers’ recent discounting. Last month, Best Buy ran a short-term deal that chopped prices of the MacBook Pro by as much as 17%, and for college students, up to 25%.

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Is nVidia Working On A Tablet?

According to a report over at Tabtech.de that managed to spot an unknown device in the result page of the GFXBench, Nvidia might be gearing up to release a phablet or tablet.

The device is listed as Nvidia Tegra Note Premium and scores just slightly lower than the Nvidia Shield in GFXBench. It feature Tegra 4 clocked at 1.8GHz and has a resolution of 1280×800 which probably points out to a tablet rather than phablet but everything is possible. It was running Android 4.2.2 Jelly Bean when it was tested.

At Computex 2013 back in June, Nvidia showcased a rather unique device that was used to demonstrate pressure-sensitive functions of a stylus and which might be the device that showed up in the GFXBench results. The 1280×800 resolution is not impressive and far off from what the competition currently has to offer, but then again Nvidia might want a cheaper tablet or phablet on the market.

In any case we will surely keep an eye out for Nvidia’s Tegra Note Premium, whatever it turns out to be.

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