Is Mastercard Going With Selfies?

Mastercard has announced plans to roll out a verification technology that requires a selfie to process payments. The industry’s latest move in the shameless act of narcissism is a biometric face scanning technology that will let customers replace their PINs with their face, according to MasterCard chief product security officer, Ajay Bhalla. Bhalla told CNN Money that the multinational financial services corporation has teamed up with all the major phone manufacturers to deliver the technology. “The new generation, which is into selfies, I think they’ll find it cool. They’ll embrace it. This [app] seamlessly integrates biometrics into the overall payment experience,” he said. “You can choose to use your fingerprint or your face. You tap it, the transaction is OK’ed and you’re done.” The selfie payment feature will roll out on a trial basis first in the US, with a full scale deployment to follow at an unspecified date. The system requires users to blink when prompted once they have held their device at eye-level for the checkout process to complete. This ensures that potential cyber crooks cannot use a still image of the user to hack into their personal account. MasterCard announced last month that all retail outlets across Europe will accept contactless payments by 2020, paving the way for wider adoption of mobile payment solutions. Mike Cowan, head of emerging payments products at MasterCard, revealed at the company’s Future of Payments event in London that Europeans will soon be able to tap to pay anywhere. “From the beginning of 2016 any new payment terminal that gets deployed must accept contactless, and every single terminal must accept it by 2020,” he said. This means that new point of sale terminals must adhere to the new standard on deployment from 1 January 2016, while existing terminals that don’t yet support contactless payments must be replaced by 1 January 2020 at the latest. Source

Samsung Buys LoopPay

Samsung Electronics Co Ltd has acquired U.S. mobile wallet startup LoopPay, signaling its intention to launch a smartphone payments service to compete with rival Apple Inc.

Mobile payments have been slow to catch on in the United States and elsewhere, despite strong backing. Apple, Google, and eBay Inc’s PayPal have all launched services to allow users to pay in stores via smartphones.

The weak uptake is partly because many retailers have been reluctant to adopt the hardware and software infrastructure required for these new mobile payment options to work. These services also fail to offer much more convenience than simply swiping a credit card, Samsung executives said on Wednesday.

LoopPay’s technology differs because it works off existing magnetic-stripe card readers at checkout, changing them into contactless receivers, they said. About 90 percent of checkout counters already support magnetic swiping.

“If you can’t solve the problem of merchant acceptance…, of being able to use the vast majority of your cards, then it can’t really be your wallet,” said David Eun, head of Samsung’s Global Innovation Center.

Injong Rhee, who is leading Samsung’s as-yet-unannounced payments project, said the Asian giant will soon reveal more details of its envisioned service. He would not be drawn on speculation the company may do so during the Mobile World Congress in Barcelona.

He said new phones such as the upcoming, latest Galaxy would support the service.

Apple Pay, launched in September, allows iPhone users to pay at the tap of a button. Executives have lauded its rapid rollout so far, including the fact that more than 2,000 banks now support it and the U.S. government will accept Apple Pay later this year.

But Apple Pay requires retailers to install near-field communication and some have been reluctant. In addition, many retailers such as Wal-Mart Stores Inc and CVS Health Corp, back their own system, CurrentC.

Samsung had invested in LoopPay, along with Visa Inc and Synchrony Financial, before its acquisition. Terms of the deal, which Samsung negotiated over several months, were not disclosed.

It’s unclear how else Samsung could differentiate its service versus Apple’s or other rivals.

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MasterCard Testing New Fingerprint Reader

MasterCard is trying out a contactless payment card with a built-in fingerprint reader that can authorize high-value payments without requiring the user to enter a PIN.

The credit-card company showed a prototype of the card in London on Friday along with Zwipe, the Norwegian company that developed the fingerprint recognition technology.

The contactless payment card has an integrated fingerprint sensor and a secure data store for the cardholder’s biometric data, which is held only on the card and not in an external database, the companies said.

The card also has an EMV chip, used in European payment cards instead of a magnetic stripe to increase payment security, and a MasterCard application to allow contactless payments.

The prototype shown Friday is thicker than regular payment cards to accommodate a battery. Zwipe said it plans to eliminate the battery by harvesting energy from contactless payment terminals and is working on a new model for release in 2015 that will be as thin as standard cards.

Thanks to its fingerprint authentication, the Zwipe card has no limit on contactless payments, said a company spokesman. Other contactless cards can only be used for payments of around €20 or €25, and some must be placed in a reader and a PIN entered once the transaction reaches a certain threshold.

Norwegian bank Sparebanken DIN has already tested the Zwipe card, and plans to offer biometric authentication and contactless communication for all its cards, the bank has said.

MasterCard wants cardholders to be able to identify themselves without having to use passwords or PINs. Biometric authentication can help with that, but achieving simplicity of use in a secure way is a challenge, it said.

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