Google Tweaks It’s Search Engine

Google is changing the way it handles searches in the United States to give users quick access to answers without leaving the page, the company said.

The new search process is based on what Google calls the “knowledge graph” — meaning that it tries to pinpoint faster the context surrounding its users’ keyword searches.

“Over the years, as search has improved, people expect more,” said Amit Singhal, vice president of engineering at Google and the head of search, in an interview. “We see this as the next big improvement in search relevance.”

The redesign, which for now affects only U.S.-based English language users, is gradually being rolled starting Wednesday on desktop, mobile and tablet platforms. Google plans to eventually expand the new search features outside the U.S., Singhal said, without specifying when.

Many of the results will carry more graphical elements, compared to standard lists of search results, such as maps and pictures of related results, often in separate pop-ups. The idea is to let users easily discover what related material interests them and click through to it, Singhal said.

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Google Buys Clever Sense

Google has purchased Clever Sense, the developer of Alfred, a personalized restaurant and bars recommendations app, for an undisclosed amount, both companies stated.

The Internet giant has been strengthening its local offerings. It acquired in September for example a restaurant ratings publisher Zagat to boost its online maps and local business listings with trustworthy reviews and recommendations.

Alfred, which currently provides recommendations on restaurants, bars, and night life in the locality where the person is, could however down the line broaden its scope, potentially making it the Android alternative to the Siri personal assistant on Apple’s iPhone 4S.

Clever Sense’s co-founder and CEO Babak Pahlavan suggested in a notice on the company’s website that Alfred may include other information sources and services.

Discovering local information is extremely important to both users and businesses, and the acquisition of Clever Sense will benefit both, Pahlavan said. “With Google and Clever Sense working together, our entire team looks forward to building more intelligent, serendipitous and magical services!”, he added.

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