PC Market Showing Signs Of Life

The PC market is showing some signs of growth, with Intel boosting its revenue guidance based on improved chip shipments.

Qualcomm Has A Plethora Of Automobile Modems

Qualcomm had an IoT event in San Francisco yesterday and the company wanted to talk a bit more about IoT, also known as Internet of Things. They started off with a catchy phrase – Internet of Hype to Internet of Everything.

Dave Aberle said that up to a billion dollars in revenue is coming from the non-mobile market. More than 10 pecent of Qualcomm revenue will come from the non-headset market. They call this market Internet of Everything, but we believe that not all of that market should be called IoT.

IoT is not just the wearable market; it is car modems, connected speakers, action cameras, some smart SanDisk storage solutions, home automation kit and more.  Aberle mentioned that Qualcomm has 40 car design wins in the market with 15 different OEMs. We saw some names including Audi on the slide, but the list of obviously much longer.

Qualcomm is the leader in connected car and 4G LTE market, while Nvidia is the leader in Infotainment car systems, having some huge customers behind it, including the Volkswagen Group.

Qualcomm wants to expand its presence in IoT, including automotive solutions, and we expect more IoT designs from them in the near future.

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Ericsson Goes After Xiaomi

Ericsson has thrown a spanner into Chinese firm Xiaomi’s expansion plans, and has reportedly stopped it from selling handsets in India.

According to reports, this is already happening. We have asked Ericsson to confirm its role and what it wants to say about it. It told us that the reports are true and that it is ready to defend itself.

“It is unfair for Xiaomi to benefit from our substantial R&D investment without paying a reasonable licensee fee for our technology. After more than 3 years of attempts to engage in a licensing conversation in good faith for products compliant with the GSM, EDGE, and UMTS/WCDMA standards, Xiaomi continues to refuse to respond in any way regarding a fair license to Ericsson’s intellectual property on fair, reasonable and non-discriminatory (FRAND) terms,” it said in a statement.

“Ericsson, as a last resort, had to take legal action. To continue investing in research and enabling the development of new ideas, new standards and new platforms to the industry, we must obtain a fair return on our R&D investments. We look forward to working with Xiaomi to reach a mutually fair and reasonable conclusion, just as we do with all of our licensees.”

Xiaomi has responded to Bloomberg but it declined to say too much until it has access too all of the information.

“Our legal team is currently evaluating the situation based on the information we have,” said the spokesperson. “India is a very important market for Xiaomi and we will respond promptly as needed and in full compliance with India laws.”

The banning on the sale of devices was approved by a court in Delhi India, according to reports, and is based on an Ericsson claim on eight patents that it owns.

Xiaomi has bold plans for its own future and sees itself competing against rivals like Samsung and Apple. It has given itself between five and 10 years to do this, and will presumably want to include the Indian market in those plans.

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Sharp Shows MEMs

Sharp on Monday unveiled its latest prototypes of a new kind of display screen that it says brings several advantages over today’s liquid crystal display (LCD) screens.

The screens, called microelectromechanical systems (MEMS) displays for the tiny moving parts they contain, are being developed by the Japanese company in partnership with Qualcomm and were on show at the Ceatec electronics show just outside of Tokyo.

Behind each pixel in a MEMS display is a backlight that flashes red, green and blue in fast succession, and in front of it is a tiny shutter can be opened to let light through.

Synchronized to the backlight, the shutter can control the amount of each color of light allowed through. The eye perceives these flashes as the desired hue.

In contrast, today’s LCD screens create colored pixels using three filters. The filters swallow about two thirds of the brightness of the backlight before it leaves the display, said Akira Imai, deputy general manager of Sharp’s new business development center.

The MEMS display can allow all the light through, so the intensity of the backlight can be reduced using less power for the display, said Imai.

In a portable gadget, the screen often consumes more power than any other component, so reducing its demands can have a big impact on battery life.

The screens on show at Ceatec were 7-inch models with 800 pixel by 1,280 pixel resolution. The colors were bright and the screen image was sharp, although people viewing the screens did tend to see a brief flash of red, green and blue pixel each time they turned their eyes away from the display. That’s something Sharp is working on, said Imai.

Sharp also showed a version of the screen working in several low power modes.

The development work with Qualcomm began earlier this year when the U.S. company said it would invest $120 million into Sharp. The money, which was invested in two parts, was accompanied by Qualcomm’s MEMS expertise. Sharp has a long history in flat-panel display technology, especially LCD, and has recently been working on a new type of display called IGZO, on which the MEMS display is partly based.

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Qualcomm Sticks With Windows RT

Tim McDonough, Vice President, Marketing at Qualcomm, was Qualcomm´s commitment to Windows RT. Ever since Microsoft announced Windows RT, ARM supporters had high hopes and Windows RT has yet to live up to some.

Tim confirmed Qualcomm´s commitment to Windows RT and future releases, saying “we are here for the long run”. He describes the partnership as the beginning of a long journey and of course Qualcomm is going to continue rolling out chips that will run great with Windows RT.

Qualcomm mentioned that Samsung ATIV and Dell XPS 10, both of which use Qualcomm’s S4 dual-core APQ8060A chips, run really nice. Tim told us that he is a real fan of both devices and that he is currently using one of them.

We also learned that Snapdragon 600, the one used in the HTC One and some versions of Samsung’s Galaxy S4, is 40 per cent faster than the S4 Pro, adding that Adreno 320 graphics core is significantly faster than the Adreno 225 used in the S4 APQ8060A chip. Another number we got is that the Adreno 330 is up to four times faster than the 225, which is a huge leap forward. Let’s not forget that Snapdragon 800, which is up to 75 per cent faster than Snapdragon S4 Pro, is also coming in mid-year, second half of 2013. The 800 will be Qualcomm’s first chip with Adreno 330 graphics.

One can easily conclude that there should be some Snapdragon 600 and 800 Windows RT convertible tablets at some point in the future. To stay on the safe side, Qualcomm just confirmed that new and exciting things are coming in the next months and quarter and they are Windows based.

We have to notice that most people in the tablet world get really excited talking about convertible tablets in all shapes and sizes, as the physical keyboard is definitely an accessory you want to have.

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Windows RT Devices To Drop In Price

Prices of Windows RT devices have started to decline, signaling an attempt by PC makers to quickly clear out stock after poor adoption of tablets and convertibles with the operating system.

Microsoft released Windows RT for ARM-based devices and Windows 8 for Intel-based devices in October last year. The price drop is an acknowledgement that Windows RT has failed, analysts said.

Prices of popular products usually don’t fall, but Windows RT devices were not in demand, and prices fell, analysts said.

The starting price for Dell’s XPS 10 is now US$449 for a 32GB model, scalping $50 off the original launch price. The 64GB model is $499, which is a drop from the original $599 price. By comparison, the price of the Latitude 10 tablet with Intel processors and Microsoft’s Windows 8 OS remained stable at $499.

Asus’ VivoTab RT, which is largely sold through retailers, is being offered by Amazon.com for $382 with 32GB of storage, which is a heavy discount from the $599 launch price. Retailers like Best Buy, Staples and Office Depot have also dropped the price of the tablet by $50, now selling it for $549.

Newegg is listing VivoTab RT as having been discontinued. Asus did not respond to a request to comment on whether the company was still offering the tablet.

Lenovo is offering the IdeaPad Yoga 11 for $599 as part of a seven-day deal, which is a drop from the original $799 price. However, TigerDirect is offering an IdeaPad Yoga 11 model for $599 on its website, while Amazon is selling a model for $499.99.

Samsung did not ship its Windows RT tablet, Ativ Tab, to the U.S. market.

However, the starting price of Microsoft’s Surface RT remained consistent at $499 on its online store. Microsoft also offers Lenovo’s IdeaPad Yoga 11 through its store, but has stopped offering tablets like the VivoTab RT on its website. The company last month said it stocks its store with RT devices based on availability and demand.

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Apple Squashes Rumors

Apple will not develop a new, inexpensive iPhone just for the sake of offering a cheaper alternative, Apple CEO Tim Cook said in a speech on Tuesday.

The company’s focus is on creating great products, and it will not make a smartphone that does not past the quality test, Cook said during a webcast from the Goldman Sachs Technology and Internet conference, which is being held in San Francisco.

“There are other companies that do that, that’s not who we are,” Cook said. “Our North Star is great products.”

Instead, the company is now dropping prices on the older iPhone models. That has been successful, and the demand for iPhone 4 models in December was greater than supply, Cook said.

“It surprised us as to the level of demand we have for it,” Cook said.

Lowering the price on older models is just one of the approaches Apple is taking to reach out to price-sensitive buyers. It’s not easy to balance quality and price, and that’s when innovation comes into play and new products could be created to meet consumer demand, Cook said.

“Sometimes you can take the issue … and you can solve it in different ways,” Cook said.

For example, the first iPod that shipped in 2001 was priced at $399, and now users can buy an iPod Shuffle for $49. There was also a big demand in the past to drop the price of Macs to under $500, and Apple tried and couldn’t do it, so it created the iPad tablet.

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Will SSDs Make HD’s Obsolete?

HD makers can expect to see revenues decline as demand for traditional disk drives falls, according to IHS Isuppli.

Hard drive manufacturers Seagate, Western Digital and Toshiba have carved up most of the market, lowering warranties and keeping prices high after the Thai floods in 2011 that shuttered several factories. Now IHS Isuppli claims that the good times have come to an end, with industry revenues expected to drop by 11.8 percent in 2013 and 2014 not expected to show signs of improvement.

While Seagate and Western Digital gouged consumers by keeping prices artificially high even after production recovered to pre-flood levels, solid-state disk (SSD) drive makers aggressively brought prices down. Intel has also been pushing SSDs as part of its ultrabook specification and with Windows 8 tablets using SSDs, the long term prospects for hard drive makers are not looking good.

Fang Zhang, analyst for storage systems at IHS Isuppli said, “The HDD industry will face myriad challenges in 2013. Shipments for desktop PCs will slip this year, while notebook sales are under pressure as consumers continue to favour smartphones and tablets. The declining price of SSDs also will allow them to take away some share from conventional HDDs. However, HDDs will continue to be the dominant form of storage this year, especially as demand for ultrabooks picks up and hard drives remain essential in business computing.”

IHS Isuppli said Western Digital could overtake Seagate to become the market share leader by the end of 2013, and said that hard drives will see greater use in the enterprise market in cloud and big data use cases.

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Is Windows 8 In High Demand?

Microsoft Corp Chief Executive Steve Ballmer said on Monday demand for the company’s new Windows 8 operating system, that went on sale last Friday, was running at a higher rate than its last release, Windows 7.

“We’re seeing preliminary demand well above where we were with Windows 7, which is gratifying,” Ballmer said at an event launching new Windows phones.

Windows 7 is the best-selling version of Windows so far, selling more than 670 million licenses in three years since release in 2009.

“Over the weekend we saw an incredible response around the globe to Windows 8 and the Microsoft Surface,” said Ballmer, referring to Microsoft’s first own-brand tablet, designed to challenge Apple Inc’s iPad. He did not give out any sales figures.

On Friday, there were moderate lines at Microsoft’s 60 or so stores across the United States for the Surface.

Ballmer was in San Francisco speaking at an event showcasing phones running its new Windows Phone 8 software, which go on sale this weekend.

Microsoft has struggled to make headway in the smartphone market, holding just 3.5 percent of the worldwide market, compared to 68 percent for Google Inc’s Android devices and 17 percent for Apple’s iPhone, according to tech research firm IDC.

The company highlighted how the new phones make use of Microsoft’s SkyDrive cloud service, enabling users to sync and transfer music, documents and photos between PCs, tablets and the Xbox game console. Microsoft added that it now has 120,000 apps in its online store for phones, still far fewer than the number available for iPhone and Android users.

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Lenovo Launches The IdeaPad

Although it was introduced six months ago at CES, Lenovo’s new IdeaTab has finally showed up at Lenovo’s site with a pretty decent price around $343.20. The IdeaPad comes with a 10.1-inch screen, Qualcomm’s dual-core Snapdragon S4 CPU, Android 4.0 ICS and optional keyboard dock, it certainly sounds like a good deal.

The specification list for the Ideatab S2110 kicks off with a 10.1-inch IPS 1280×800 display, Qualcomm’s 1.5GHz dual-core Snapdragon S4 CPU, 1GB of RAM and Android 4.0 ICS OS. The rest of the specs include back 5MP and front 1.3MP cameras, 802.11bgn WiFi, Bluetooth 4.0, and a battery capable of up to 9-10 hours of WiFi web browsing, according to Lenovo.

Same as the Asus Transformer line of tablets, Lenovo’s Ideatab S2110 also features an optional keyboard dock that gives you an extra ten hours of battery life and adds two USB ports and a card reader.

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