Medical Data Becoming Valuable To Hackers

The personal information stored in health care records fetches increasingly impressive sums on underground markets, making any company that stores such data a very attractive target for attackers.

“Hackers will go after anyone with health care information,” said John Pescatore, director of emerging security trends at the SANS Institute, adding that in recent years hackers have increasingly set their sights on EHRs (electronic health records).

With medical data, “there’s a bunch of ways you can turn that into cash,” he said. For example, Social Security numbers and mailing addresses can be used to apply for credit cards or get around corporate antifraud measures.

This could explain why attackers have recently targeted U.S. health insurance providers. Last Tuesday, Premera Blue Cross disclosed that the personal details of 11 million customers had been exposed in a hack that was discovered in January. Last month, Anthem, another health insurance provider, said that 78.8 million customer and employee records were accessed in an attack.

Both attacks exposed similar data, including names, Social Security numbers, birth dates, telephone numbers, member identification numbers, email addresses and mailing addresses. In the Premera breach, medical claims information was also accessed.

If the attackers try to monetize this information, the payout could prove lucrative.

Credentials that include Social Security numbers can sell for a couple of hundred dollars since the data’s lifetime is much longer compared to pilfered credit card numbers, said Matt Little, vice president of product development at PKWARE, an encryption software company with clients that include health care providers. Credit card numbers, which go for a few dollars, tend to work only for a handful of days after being reported stolen.

Source

Will Facebook Enter The Healthcare Arena?

Facebook Inc already can tell who your friends are and the what types of things grabs your attention. Soon, it could also know the state of your health.

On the heels of fellow Silicon Valley technology companies Apple Inc and Google Inc, Facebook is plotting its first steps into the fertile field of healthcare, said three people familiar with the matter. The people requested anonymity as the plans are still in development.

The company is exploring creating online “support communities” that would connect Facebook users suffering from various ailments. A small team is also considering new “preventative care” applications that would help people improve their lifestyles.

In recent months, the sources said, the social networking giant has been holding meetings with medical industry experts and entrepreneurs, and is setting up a research and development unit to test new health apps. Facebook is still in the idea-gathering stage, the people said.

Healthcare has historically been an area of interest for Facebook, but it has taken a backseat to more pressing products.

Recently, Facebook executives have come to realize that healthcare might work as a tool to increase engagement with the site.

One catalyst: the unexpected success of Facebook’s “organ-donor status initiative,” introduced in 2012. The day that Facebook altered profile pages to allow members to specify their organ donor-status, 13,054 people registered to be organ donors online in the United States, a 21 fold increase over the daily average of 616 registrations, according to a June 2013 study published in the American Journal of Transplantation.

Separately, Facebook product teams noticed that people with chronic ailments such as diabetes would search the social networking site for advice, said one former Facebook insider. In addition, the proliferation of patient networks such as PatientsLikeMe demonstrate that people are increasingly comfortable sharing symptoms and treatment experiences online.

Chief executive Mark Zuckerberg may step up his personal involvement in health. Zuckerberg and his wife Priscilla Chan, a pediatric resident at University of California San Francisco, recently donated $5 million to the Ravenswood Health Center in East Palo Alto.

Any advertising built around the health initiatives would not be as targeted as it could be on television or other media. Pharmaceutical companies, for instance, are prohibited from using Facebook to promote the sale of prescription drugs, in part because of concerns surrounding disclosures.

Source

Salesforce Goes Healthcare

Salesforce Inc, one of the first cloud-computing companies, is turning its focus towards healthcare with new software and services aimed at the largest hospitals.

Salesforce has announced a strategic alliance with Amsterdam-based medical technology company Philips, which it envisions as the first of many partnerships. These companies will announce two new medical applications later in the summer, called Philips eCareCoordinator and Philips eCare Companion.

The software is designed to improve health and cut costs. The apps are intended to be used by physicians to monitor chronically ill patients between doctor visits.

Salesforce said the goal is to make it easier for hospitals to collect and analyze data from medical devices, which patients with chronic conditions often use at home.

“In the United States, care providers are facing increasing demands and decreasing reimbursement,” said Michael Peachey, a senior director of solutions and product marketing at Salesforce.

“We want to improve efficiency for physicians by transmitting patient data in real time.”

Peachey said the Salesforce software meets security and privacy rules under the Health Insurance Portability and Accountability Act, known as HIPAA.

In the short term, Peachey said Salesforce intends to develop additional apps with other partners to help doctors and nurses monitor patients from the comfort of their homes.

“It’s an open platform,” he said.

Source

IBM’s Watson Goes To Africa

IBM has detailed plans to apply its Watson supercomputer the critical development issues facing Africa.

The machine is capable of holding more intelligent conversations than most Big Brother contestants, and in 2011 it beat human contestants on the US TV game show Jeopardy.

However, in Africa it will be used to help solve the pressing problems facing the continent such as agricultural patterns and famine relief.

The initiative, named Project Lucy after the earliest human remains discovered on the continent, will take 10 years and is expected to cost $100m.

“I believe it will spur a whole era of innovation for entrepreneurs here,” IBM CEO Ginni Rometty told delegates at a conference on Wednesday.

“Data… needs to be refined. It will determine undisputed winners and losers across every industry.”

The technology will be used to find ways to enable the developing world to leapfrog over stages of development that have hitherto been too expensive.

One example cited was Nigeria, where two companies have already committed to use Project Lucy to analyse the poorly maintained road system and determine project priorities for repair.

IBM recently announced that it will invest $1bn to spin off Watson into a separate business unit, however this could be quite a gamble as Reuters reported that although Watson has proved to be a quantum leap, it has yet to make any significant money for the company, netting less than $100m in the past three years.

Source

Mobile App Locates Cheaper Prescriptions

Medco Health Solutions and Verizon Wireless teamed up last month to release a mobile application that aids smartphone users in locating places where they can buy the lowest-cost prescription drugs.

Verizon stated the new Medco Pharmacy mobile app can also identify potentially harmful drug interactions based on Medco members’ medication histories.

Medco, which provides pharmacy services to more than 65 million customers, said its pharmacy mobile app is available for BlackBerry and Android smartphone users. It provides information about out-of-pocket costs for any prescription drug and lower-cost options specific to a person’s prescription drug plan, even if a patient is being treated by several doctors or fills prescriptions at many different pharmacies.

Read more…..