Did Google Increase Microsoft’s Ad Rates?

Google might have increased Microsoft’s ad rates 50 fold, a Bloomberg report says.

Someone familiar with the matter told Bloomberg that the US Federal Trade Commission (FTC) is looking into the rate increase.

It will also be looking into other allegations against Google about advertising as a result of complaints from Microsoft.

This is part of a larger antitrust probe into Google that began earlier this year, the source told Bloomberg.

An antitrust lawyer at Doyle Barlow & Mazard PLLC in Washington, Andre Barlow, told Bloomberg that, if true, the Microsoft allegations could be used to help the FTC build a case showing that Google has abused its power as the owner of the world’s most popular search engine, violating the Sherman Act and other antitrust laws.

He said, “A lot of this conduct, when put together with a firm with market power, could be viewed as a violation” of antitrust laws.

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