ZTE Attempts To Double Marketshare

China’s ZTE Corp, the world’s seventh-largest smartphone maker, wants to nearly double its U.S. market share in the next three years by increasing spending on marketing.

ZTE, which trails nearby rival Huawei Technologies Co Ltd in selling both smartphones and telecoms equipment, wants more share of the fat profit margins promised by sales of high-end phones in the United States.

But the company needs to first work on its image. Its mainstay telecom equipment business was essentially shut out of the U.S. and other markets after government officials flagged security concerns about Chinese-made equipment.

ZTE targets a U.S. market share of 10 percent by 2017 from 6 percent in 2013, Lv Qianhao, global marketing director of mobile devices, told Reuters at a company event on Thursday.

That would place it a distant third behind Apple Inc with 41 percent and Samsung Electronics Co Ltd with 26 percent, according to September-November data from researcher comScore.

To that end, ZTE will increase its U.S. marketing budget by at least 120 percent this year from last, Lv said without elaborating. Like other Chinese handset makers, ZTE is grappling with low brand awareness in the world’s second-largest smartphone market and perceptions of inferior quality.

Samsung Electronics, which earns around two-thirds of its operating profit from its mobile division, spent $597 million on marketing in the United States in 2012, according to researcher AdAge.

Last year, ZTE signed a deal with the Houston Rockets basketball team and released a Rockets-branded phone.

“We want young U.S. consumers to participate in our marketing activities, so we will have more NBA (National Basketball Association) stores and channels that sell our products,” Lv said.

Globally, ZTE aims to ship around 60 million smartphones this year compared with about 40 million smartphones last year, said Senior Vice President Zhang Renjun.

The company sees much of that growth in developed markets – including Russia and China- which accounted for 68 percent of mobile device revenue last year compared with 35 percent in 2007, said Lv.

ZTE’s mobile device business sells feature phones as well as smartphones. It was the fifth-biggest mobile phone vendor in July-September, according to researcher Gartner, though it fell out of the top five smartphone sellers list in the same period.

ZTE expects to have swung to a profit for last year having booked its first-ever loss as a public company in 2012.

It based its turnaround on cutting costs, signing fewer low-margin contracts, and winning contracts to build fourth generation telecommunication networks.

The company expects global investment in 4G to reach $100 billion this year, Zhang said.

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Microsoft Buys Parature

Microsoft Corp said that they it will acquire cloud-based software maker Parature Inc, which assists businesses in managing help desks and provide other customer support services.

Parature’s software helps businesses provide automated customer service, manage online discussion boards and forums, and conduct online surveys.

The company’s customers include Ask.com, the U.S. Environmental Protection Agency, International Business Machines Corp and Saba Software Inc.

Microsoft did not disclose the terms of the deal.

The acquisition will boost Microsoft’s Dynamics unit, which makes business software and counts Mattress Firm Holding Corp, Pandora Media Inc and Nissan Motor Co as customers.

Cloud computing, a broad term referring to the delivery of services via the Internet from remote data centers, is a favorite with businesses because it is faster to implement and has lower upfront costs than traditional software.

Oracle Corp said in December that it would buy web-based marketing software maker Responsys Inc for about $1.39 billion to bolster its cloud computing offerings.

Salesforce.com Inc, the biggest maker of online sales management tools, said in June that it would pay $2.5 billion for marketing software maker ExactTarget, which helps companies reach customers on social networks through mobile devices.

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Will Businesses Accept The Chromebook?

Sales of Chromebooks enjoyed rapid growth,going from basically nothing in 2012 to more than 20 percent of the U.S. commercial PC market, analyst firm NPD reported, while Windows PCs and Macs remained flat at best.

NPD estimated that, throughout all of 2013, 14.4 million desktops, notebooks, and tablets were sold through U.S. commercial channels, typically resellers. That compares to 16.4 million PCs, overall, sold in the U.S. during the third quarter alone–excluding tablets, according to IDC. All told, about 46.2 million PCs have been sold in the U.S. during 2013, IDC found.

Within that segment, however, NPD reported some intriguing findings. Chromebooks, once largely the province of Acer and Samsung, have been embraced by Dell, HP, and others–not the least of which are paying customers. In 2012, Chromebook sales were “negligible,” NPD reported. But in the space of a single year, they climbed to 21 percent, NPD found, helping push overall notebook PC growth up by 28.9 percent.

Windows notebooks, however, contributed nothing to that, as NPD found that growth was flat. Worse still, Macs actually declined, with combined sales of desktops and notebooks falling by 7 percent. Windows tablet sales tripled, albeit off what NPD called “a very small base”.

The message? Businesses are turning to the Web, which Chromebooks almost exclusively run. And those low-cost, Net-focused devices are becoming engines of productivity. As a result, they’re receiving validation from traditional PC vendors including Acer, Asus, Dell, and Hewlett-Packard, plus Google’s own Pixel.

“The market for personal computing devices in commercial markets continues to shift and change,” saidA Stephen Baker, vice president of industry analysis at NPD, in a statement.A “New products like Chromebooks, and reimagined items like Windows tablets, are now supplementing the revitalization that iPads started in personal computing devices. It is no accident that we are seeing the fruits of this change in the commercial markets as business and institutional buyers exploit the flexibility inherent in the new range of choices now open to them.”

Naturally, tablet sales continued to explode, capturing 22 percent(or about 3.16 million units) of all the computing device sales sold through the U.S. channel. Of all tablets sold commercially, iPads dominated with 59 percent of all unit sales, leaving the rest to Android (which grew more than 160 percent) and Windows.

Baker said that diversity will be key to the future success of hardware makers, a signpost for what vendors might release at 2014 and the weeks and months following.

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Is The Tech Industry Going Independent?

The tech industry is undergoing a shift toward a more independent, contingent IT workforce. And while that trend might not be cause for alarm for retiring baby boomer IT professionals, it could mean younger and mid-career workers need to prepare to make a living solo.

About 18% of all IT workers today are self-employed, according to an analysis by Emergent Research, a firm focused on small businesses trends. This independent IT workforce is growing at the rate of about 7% per year, which is faster than the overall growth rate for independent workers generally, at 5.5%.

The definition of independent workers covers people who work at least 15 hours a week.

Steve King, a partner at Emergent, said the growth in independent workers is being driven by companies that want to stay ahead of change, and can bring in workers with the right skills. “In today’s world, change is happening so quickly that everyone is trying to figure out how to be more flexible and agile, cut fixed costs and move to variable costs,” said King. “Unfortunately, people are viewed as a fixed cost.”

King worked with MBO Partners to produce a recent study that estimated the entire independent worker headcount in the U.S., for all occupations, at 17.7 million. They also estimate that around one million of them are IT professionals.

A separate analysis by research firm Computer Economics finds a similar trend. Over the last two years, there has been a spike in the use of contract labor among large IT organizations — firms with IT operational budgets of more than $20 million, according to John Longwell, vice president of research at Computer Economics.

This year, contract workers make up 15% of a typical large organization’s IT staff at the median. This is up from a median of just 6% in 2011, said Longwell. The last time there was a similar increase in contract workers was in 1998, during the dot.com boom and the run-up to Y2K remediation efforts. Computer Economics recently published a research brief on the topic.

“The difference now is that use of contract or temporary workers is not being driven by a boom, but rather by a reluctance to hire permanent workers as the economy improves,” Longwell said.

Computer Economics expects large IT organizations to step up hiring in 2014, which may cause the percentage of contract workers to decline back to a more normal 10% level. But, Longwell cautioned, it’s not clear whether that new hiring will be involve full-time employees or even more contract labor.

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Can Acer Go High-End?

Most popular for its low-cost laptops, Acer doesn’t really inspire thoughts of premium products. But building high-end hardware could be the Taiwanese vendor’s best chance as it looks for a way to rescue its struggling business.

With consumers flocking to tablets and smartphones, Acer’s once-thriving PC business has been left in the dust. Quarterly financial losses have become routine at the company and its PC shipments declined more sharply in the past year than at any other major vendor, according to IDC.

The grim situation forced CEO J.T. Wang to resign from his post last Tuesday. Acer will also cut 7 percent of its global workforce and has assembled an advisory committee to come up with a new strategy, the company announced.

Bright spots are hard to find. The Wintel model that propelled Acer for years and helped it become the second-largest PC vendor in 2009 has been falling apart amid the demand for mobile gadgets. And Windows 8 and Intel’s Ultrabook strategy have failed to resuscitate the market.

It hasn’t helped that Acer is so reliant on sales to consumers, said IDC analyst Bryan Ma. The entire PC industry has been hurt by tablets, but Dell and Hewlett-Packard have at least managed to find cover selling PCs to businesses, which are still buying them. And Lenovo has capitalized on its position in China, now the world’s largest PC market.

“Acer didn’t really have the commercial PC business to protect themselves. That’s why they were hit harder,” Ma said.

Acer — whether to its benefit or detriment — has instead gained a reputation for low-priced PCs. Even in tablets it has tried to undercut rivals — its Iconia W4, an 8-inch Windows 8.1 tablet, starts at US$329.99, while its Iconia B Android tablet goes for $129.99. The low prices have helped keep the company on consumers’ radar, but at the expense of profits.

One option for Acer is to build a brand as a higher-end PC player. It took a step in that direction last year with the Aspire S7, a Windows laptop with a slender, aluminum chassis that sells for $1,200 and up. That product and its successors have had some success for the company, with sales of 2,000 to 3,000 units per month, said James Wang, an analyst with research firm Canalys.

“I think Acer has started to learn they are able to sell some expensive products,” he said.

Selling higher-end PCs could help stop the bleeding in Acer’s finances, but with the overall PC market still shrinking it’s unlikely to help it expand in any meaningful way. “You can’t really expect vendors in desktops and notebooks to find growth,” Wang said. “You win in the market by not falling in shipments.”

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Africa To Lead Global Bandwidth Demand

Africa’s demand for Internet access to the rest of the world will grow by an average of 51 percent every year until 2019, ahead of all other regions, according to a forecast by research company Telegeography.

Rapid economic growth and wider Internet use will drive the increase in demand, which will be met mostly by turning on unused capacity in existing cables, according to Telegeography analyst Erik Kreifeldt. Terrestrial links are in demand partly because much of Africa still relies on satellite, which is far more expensive per bit than wired broadband, he said.

Most Internet bandwidth between continents is provided by undersea cables built and financed by groups of service providers. From Africa, most of those links go to Europe. Other carriers pay to tap into those cables and link their customers to the Internet. In some parts of Africa, running cables from coastal areas to the interior is a challenge so satellite remains the major Internet source, Kreifeldt said.

The capacity of international cables landing on African shores is just a fraction of the bandwidth available between Europe, the U.S. and Asia. After seven years of the growth that Telegeography forecasts, from 2012 through 2019, Africa will have 17.2Tbps (bits per second) of links to the outside world. That’s up from just 957Gbps in 2012 but will still be only about one-quarter of the international capacity of Latin America and less than that of Canada, according to Telegeography.

The hunger for the Internet varies among African countries. Through 2019, bandwidth demand is expected to grow fastest in Angola, at 71 percent per year; Tanzania, at 68 percent; and Gabon, at 67 percent.

Many new cables have been built to Africa and around the continent in the past several years, giving service providers excess fiber capacity that can be turned on when needed, Kreifeldt said. As that fiber gets lit up and supply rises, prices should fall for enterprises and other users in African countries, he said. However, due to relative scarcity, a given amount of bandwidth between Africa and Europe costs about 10 times as much as the same size connection between Europe and North America, he said. Africa’s bandwidth gains aren’t expected to shrink that gap.

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SalesForce Goes Hacking

Salesforce.com really wants to attract lots of developers to its Dreamforce conference next month in San Francisco. As in, really.

Last Friday, the cloud software vendor announced a “hackathon” would be held at the conference, with US$1 million going to the developer or team who creates the top prize-winning mobile application with Salesforce.com technology.

“It’s not going to be easy — $1 million is going to bring out the best of the best,” Salesforce.com said in Friday’s announcement. “So don’t wait until Dreamforce! You’re going to want to get started now. With Force.com, Heroku, ExactTarget Fuel, Mobile Services and more — you’ve got a killer array of platform technology to use.”

Salesforce.com will also be providing some “pretty amazing new technology” for use at the show, the announcement adds.

In order to participate, developers have to either register for a full conference pass or a special $99 hacker pass.

The hackathon reflects Salesforce.com’s long courtship of developers to its development technologies, its AppExchange marketplace and recent efforts to build out more tooling for mobile application development.

Developers taking part in the hackathon will have plenty of competition, with some 20,000 programmers expected to attend Dreamforce overall. A “Hack Central” area will be open around the clock, supporting coders who want to work until the wee hours on their application.

In order to qualify, an application can’t have been previously released. The entries will be judged on four criteria counting 25 percent each: innovation, business value, user experience and use of Salesforce.com’s platform.

The second-place finisher will receive $50,000, with $25,000 going to the third-place winner. Fourth and fifth place will get $10,000 and $5,000, respectively.

Some 120,000 people are expected to register for Dreamforce this year. While some of that total will be watching online rather than in person, Dreamforce is now operating at a scale rivaling Oracle’s OpenWorld event, which happened last month.

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HP To Support The iPad

Is your iPad out of warranty? Hewlett-Packard to the rescue.

HP updated its SmartFriend support service and will now troubleshoot problems with Windows, Android, Chrome OS, OS X and iOS products, according to a fact sheet describing the service.

“HP is expanding its HP SmartFriend service to provide 1:1 expert support for any brand of PC or tablet,” the company said. The plan previously supported PCs from HP and other vendors, as well as Macs.

Users can avail of the service to address general hardware, software and malware issues. HP says its agents can “remove viruses, improve PC performance, solve software errors, and connect devices to a wireless network with enhanced security.” The support is provided by phone or over the Internet, so don’t expect a technician to trot in and fix your iPad in person. But HP notes it can save you from driving to a store.

Unlike Best Buy’s Geek Squad service, HP’s service does not include hardware repairs. It can be tricky to change the battery or storage in tablets, so for iPads, the Genius Bars at Apple Stores may still be the best option for some repairs.

HP didn’t immediately comment on exactly what support it will provide for the iPad. HP printers offer wireless printing from iPads and iPhones. HP sells primarily Windows PCs and Android tablets, though on last Thursday it announced the Pavilion 14 laptop with Google’s Chrome OS.

While SmartFriend includes support for iOS devices, the service seems focused mainly on Windows products. Its technicians include “Microsoft Application Trainers, Microsoft Product Specialists, A+/MCP/MCSE Certified Professionals, Network Administrators and HTML Developers,” according to the fact sheet.

The service starts at US$9.99 per month and users can sign up for a pre-paid, monthly or yearly support plan. A “Complete Plan” supports two devices, while a “Family Plan” supports up to four devices.

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Dell Bets On Windows 8

Demand for Windows 8 may be still somewhat lukewarm, but Dell is maintaining its stance that it is the best operating system for business tablets and plans to roll out more Windows 8-based products later this year, according to a senior executive at the computer maker.

“Our Windows tablets are more secure and easier to manage than Android-based products and iOS-based products [because Windows is] on our tablets,” said Jeff Clarke, vice chairman and president of global operations at Dell. “And we are not going to change that.”

Windows-based devices accounted for just 4.5% of tablet sales in this year’s second quarter, according to research firm IDC. In comparison, Android-based devices had 62.6% of the tablet market and Apple’s iPad had 32.5%.

The slow adoption of Windows 8 tablets is partly due to their high prices, and to the operating system’s lack of mobile apps, analysts say. Windows 8 has also received mixed reviews, with some people citing its lack of a Start button in the desktop mode as a major problem.

But Dell expects demand for Windows 8 devices to pick up with the availability of Windows 8.1, which Microsoft will release in October.

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Google Snubs Privacy

Search giant Google has told the British government it is immune to prosecution on privacy issues and it can do what it like. The US Company is accused of illegally snooping on its British customers by bypassing privacy settings on Apple devices, such as iPads, to track their browsing history.

A group of British people took Google to court but the search engine is trying to get the case thrown out. Its argument is that it is not subject to British privacy law because it is based in California. This is the second time that Google has tried to avoid British law by pretending to operate in another country. It has come under fire for failing to pay tax in the UK

Nick Pickles, director of Big Brother Watch, said: ‘It is deeply worrying for a company with millions of British users to be brazenly saying they do not regard themselves bound by UK law. Solicitor Dan Tench, of law firm Olswang, said this was another instance of Google being here when it suits them and not being here when it doesn’t. Ironically when the US ordered Google to stop what it was doing, it forced the search engine to pay a $22.5million to regulators.

There are some indications that Google may not get its way. In July the Information Commissioner’s Office told Google its privacy rules breached UK law so it will be very hard for it to stand up in court and say it didn’t.

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