Will Zynga Do An IPO?

The Wall Street Journal’s All Things Digital blog is reporting that Zynga is set to file for its initial public offering with the Securities and Exchange Commission as early as this week. This move is not entirely unexpected considering how well the recent IPOs of several Internet companies have done recently (e.g., LinkedIn and Russian search giant Yandex). Zynga’s strong performances show the huge investor appetite for fast-growing and high-profile Web 2.0 firms.

Its early titles, such as FarmVille and Mafia Wars, first vaunted the San Francisco-based company into consumer prominence, and it has recently struck a number of high-profile branding deals with Lady Gaga and the makers of the upcoming animated movie “Kung Fu Panda 2,” among others.