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Is GM Reconsidering Facebook
July 12, 2012 by admin
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General Motors Co and Facebook Inc are in talks about the return of the U.S. automaker as a paid advertiser almost two months after GM said it would stop running ads on the social networking website, sources close to the situation said on Tuesday.
Although the two companies remain far from reaching an agreement, Facebook executives have actively courted the world’s largest carmaker. One source said Facebook was not pushing for GM’s immediate return, but offered to provide data showing the effectiveness of the website’s paid ads.
Facebook Chief Operating Officer Sheryl Sandberg sent GM Chief Executive Dan Akerson an e-mail urging the company to reconsider its decision shortly after the third-largest U.S. advertiser pulled its ads in May, a move that undermined confidence in Facebook on the eve of its highly-anticipated initial public offering, according to sources who were not permitted to speak publicly because the talks are ongoing.
Do Work-At-Home People Work Hard?
July 4, 2012 by admin
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A new survey by Citrix shows that many people sneak in other activities while working from home.
Based on a survey of 1,013 American office workers, conducted in June by Wakefield Research, 43 percent watch TV or a movie and 20 percent play video games while officially working from home. Parents are more likely than those without children to partake in these two activities, which aren’t work-related.
Nearly a quarter admit that they have a drink or two and another quarter admit to falling asleep. Another 35 percent do household chores; 28 percent cook dinner. Strangely however telecommuters are actually more productive than their peers in the office, according to preliminary findings from Stanford University’s study of a Chinese travel agency.
Google Tweaks It’s Search Engine
May 24, 2012 by admin
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Google is changing the way it handles searches in the United States to give users quick access to answers without leaving the page, the company said.
The new search process is based on what Google calls the “knowledge graph” — meaning that it tries to pinpoint faster the context surrounding its users’ keyword searches.
“Over the years, as search has improved, people expect more,” said Amit Singhal, vice president of engineering at Google and the head of search, in an interview. “We see this as the next big improvement in search relevance.”
The redesign, which for now affects only U.S.-based English language users, is gradually being rolled starting Wednesday on desktop, mobile and tablet platforms. Google plans to eventually expand the new search features outside the U.S., Singhal said, without specifying when.
Many of the results will carry more graphical elements, compared to standard lists of search results, such as maps and pictures of related results, often in separate pop-ups. The idea is to let users easily discover what related material interests them and click through to it, Singhal said.
Maryland Bill To Ban Employers From Facebook Snooping
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The practice of employers requesting job applicants to provide their account login information for Facebook and other social media sites will soon be a think of the past, as Maryland is poised to be among the first states to ban the practice. The state’s General Assembly has passed the bill, which now awaits the signature of Gov. Martin O’Malley, reports The Baltimore Sun.
O’Malley is expected to sign the bill into law, reports The Gazette.
Melissa Goemann, who directs the American Civil Liberties Union’s legislative efforts in Maryland, tells the Sun, “this is a really positive development, because the technology for social media is expanding every year, and we think this sets a really good precedent for limiting how much your privacy can be exposed when you use these mediums.”
Goemann says the ACLU took up the case of Maryland Corrections Officer Robert Collins, who had been asked to give his Facebook login and password to Corrections officials during a recertification interview.
As news spread of similar cases, legislators at the state and federal level vowed to take action and ban the practice, on the grounds that it is an unreasonable invasion of a job-seeker’s privacy. Sens. Chuck Schumer and Richard Blumenthal say they asked the U.S. Justice Department to investigate whether the practice is illegal.
Is E-Commerce Next For Facebook?
April 13, 2012 by admin
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A group of e-commerce start-ups, backed by some of the tech world’s most respected financiers, are hoping that Facebook Inc will become an e-commerce powerhouse to rival Amazon.com Inc and eBay Inc.
As the world’s largest social network moves toward a $5 billion initial public offering, it will come under more pressure from Wall Street to generate new sources of profit growth and reduce its reliance on advertising, which accounted for 85 percent of its 2011 revenue.
Some entrepreneurs and investors increasingly think “f-commerce” – meaning e-commerce on Facebook – is the answer. Start-ups such as BeachMint, Yardsellr, Oodle and Fab.com are coming up with novel ways to persuade Facebook users to not just connect with friends on the social network, but to shop as well.
Backed by tens of millions of dollars from venture capital firms like Accel Partners and Andreessen Horowitz, and other big investors like Goldman Sachs, these start-ups are pushing out shopping apps, hosting online garage sales and testing out new business models on Facebook.
“E-commerce is a huge category with very strong tailwinds and it’s a natural move for Facebook,” said Sam Schwerin of Millennium Technology Value Partners, which owns Facebook shares and has a stake in BeachMint.
Amazon revolutionized online shopping by crunching lots of customer and purchase data to come up with relevant, personalized recommendations. In the same vein, Facebook’s combination of data, analytics and payment technology could fuel the next generation of e-commerce, Schwerin said.
Yahoo Goes-DO NOT TRACK
April 6, 2012 by admin
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Yahoo websites worldwide will comply with users “do not track” settings starting later this year, Yahoo announced Wednesday.
Most major browsers are now able to send a message to sites visited, indicating whether users want their surfing behavior to be tracked by cookies for the purposes of displaying personalized ads. In February the last major hold-out, Google, announced that its Chrome browser will include do-not-track support by the end of the year.
That message, an HTTP (hypertext transfer protocol) header accompanying a request to display a Web page, avoids the awkward paradox that to store a visitor’s preference not to be tracked by cookies, sites had to store a cookie containing that preference, and provides a consistent way to store and indicate such preferences across all Web sites that respect the do-not-track header.
Support for the do-not-track header has been in the works since last year, Yahoo said. All Yahoo sites will respect the header, including those of Right Media and Interclick, two Yahoo subsidiaries specializing in behavioral or data-driven advertising, the company said.
The company’s announcement comes the same day that the U.S. House of Representatives’ Subcommittee on Commerce, Manufacturing, and Trade is set to hold a hearing on balancing privacy and innovation, and in the same week that the U.S. Federal Trade Commission called for creation of a do-not-track tool for Internet users.
In a statement announcing its plans for allowing visitors to opt out of tracking, Yahoo maintained that allowing advertisers to regulate themselves was the best and quickest way to introduce protections to the market place without sacrificing innovation or value creation.
Is NFC Taking Off?
April 4, 2012 by admin
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Analyst working for Berg Insight have noted a growth in global sales of handsets featuring Near Field Communication (NFC) increased ten-fold in 2011.
More than 30 million units were sold in 2011 and the market was growing at a compound annual growth rate of 87.8 percent. It predicts that shipments will reach 700 million units in 2016. The global rise in smartphone adoption is also driving higher attach rates for other wireless connectivity technologies in handsets including GPS, Bluetooth and WLAN, the report said.
Some of the reason for the growth is the reduction in the cost of the technology. It is now a staple feature on high-end smartphones and most medium- and low-end models. Declining costs will also enable broader integration in the featurephone segment that is rapidly gaining smartphone-like functionality.
Shipments of WLAN-enabled handsets have more or less doubled annually in the past four years and the attach rate increased to 33 percent in 2011.
Social Networks Go Verified Accounts
February 23, 2012 by admin
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Celebrities and other public figures will soon have the ability to verify their accounts and display a preferred “alternative name,” TechCrunch reports.
In an effort to stop impostors, Facebook will reportedly soon allow celebrities and other public figures to verify their accounts in much the same way that Twitter does.
The social network will begin notifying public figures with many subscribers that they can verify their accounts by submitting an image of a government-issued ID, allowing them to display a preferred pseudonym instead of their birth name, according to a TechCrunch report. Facebook will then manually approve the “alternative names” to confirm they are the real stage names or pen names.
Facebook users must be chosen to participate in the program; there is no way to volunteer for verification. However, unlike Twitter, verified accounts will not receive a special badge indicating verified status.
Verification will allow celebrities to be more readily accessible to fans when using their stage names instead of what is officially listed on their birth certificates. The program will also gain more prominent placement in the “People To Subscribe To” section.
The U.S. Is Falling Behind
February 16, 2012 by admin
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The U.S. government is losing a race in cyberspace — a social-networking race for the hearts and minds of the Internet community, a computer security expert said Wednesday.
Other countries — and many companies — are using social-networking tools to their advantage, while the U.S. government has taken tiny steps forward, said Rand Waltzman, a program manager focused on cybersecurity at the U.S.Defense Advanced Research Projects Agency (DARPA).
The Chinese government pays citizens to patrol social-networking sites and dispute negative talk about all levels of government or any aspect of Chinese life, and companies such as Dell and Best Buy are training workers to respond to complaints on Facebook and other social-networking services, Waltzman said at the Suits and Spooks security conference in Arlington, Virginia.
U.S. regulations prevent the government from undertaking similar campaigns, he said. “Any time you want to go to the bathroom, you need presidential approval,” he said.
The U.S. will not be able to protect its residents if it cannot engage in its own covert social-media operations, Waltzman said.
Waltzman told about a U.S. special forces unit in Iraq in 2009 that attacked an insurgent paramilitary group, killed 16 of the members of the group and seized a “huge” weapons cache. As soon as the U.S. unit left the scene, the Iraqi group returned, put the bodies on prayer mats, and uploaded a photograph from a cheap mobile phone, he said. The group put out a press release in English and Arabic.
Microsoft and Others Enable IPv6
The so-called worldwide launch of IPv6 has been set for 6 June 2012, when companies will permanently enable IPv6 connectivity in their products and services.
Following the relative success of 2011′s IPv6 day, a number of firms including Cisco, Facebook, Google, Microsoft and Yahoo have pledged support for “World IPv6 Launch” day, which has been set as 6 June 2012. On that day the companies have pledged to permanently enable IPv6 connectivity to their associated products and services.
IP address allocation bodies such as ARIN and RIPE have been pushing IPv6 adoption for years but it took last year’s dramatic exhaustion of IPv4 addresses to jolt companies into action. IPv6 day was supported by many of the firms taking part in the IPv6 launch later this year, to drum up awareness and see how much disruption there will be when IPv6 connectivity is enabled.
Daniel Karrenberg, chief scientist at RIPE NCC said, “Operational experience and measurements on World IPv6 Launch will help content providers and ISPs to identify and rectify any potential problems with delivering services over IPv6.”