Apple Helps Samsung Sell Tablets

Samsung has thanked Apple for the free advertising for its Galaxy Tab created by the legal disputes between the companies.

Tyler McGee, VP of telecommunications at Samsung Australia, said that Apple had made Samsung’s tablet computer “a household name”, which the firm believes is more than it could have managed with its marketing alone, according to the Sydney Morning Herald.

This ironic twist of fate means that instead of slowing Samsung down and keeping its products off the market, Apple has inadvertently created a lot of buzz for those devices, which is now paying off with high demand as the Galaxy Tab returns to shop shelves in Australia.

Samsung has shipped a significant volume of tablets to Australia in time for the 16 December launch, perfect timing for the busy Christmas shopping period. However, McGee warned that demand is higher than supply, suggesting that there will be shortages of the device.

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