Is IBM Going After HP?

IBM has announced a unified branding for its commerce cloud based enterprise products and services with a presentation at the Smarter Commerce Global Summit in Tampa, Florida.

Hot on the heels of HP, which unified its cloud offerings under the Helion brand last week, IBM Experienceone is designed to allow companies to improve engagement with their customers by leveraging big data through the cloud.

Deployment comes from a unified offer of consulting services, software and infrastructure from IBM subsidary Softlayer, which can be used to gather data, mine analytics and improve customer commerce via a mixture of traditional and cloud services.

IBM has already committed 1,000 new employees for its IBM Interactive Experience who will staff 10 “IBM Interactive Experience Labs” that are being set up to help customers understand the rules of engagement and hopefully increase their level of customer engagement.

IBM GM of Industry Cloud Solution Craig Hayman said, “IBM Experienceone provides a secure and simplified portfolio – including innovation from more than 1,200 partners – to help clients design and deliver more valuable customer engagements. With cloud, on premise and hybrid options, IBM Experienceone quickly scales to engage every customer in the moment while protecting their privacy.”

The IBM Experienceone brand is a coming together of many acquisitions that IBM has made in the field over recent years, including Sterling Commerce, Tealeaf, Coremetrics, Unica, Demandtec, Xtify and Silverpop. The only obvious omission from the top to tail offer is a specific CRM database, however IBM Experienceone is compatible with most of the leading solutions, including those of its arch rivals. This leads to the question, could a CRM be next on the company’s shopping list?

As well as on desktop and server equipment, Experienceone analytics will also be available through apps for iOS and Android.

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IBM Goes BlueMix

IBM has put together a vast array of hosted cloud services, and now it has a single location to offer them for sale.

At IBM Cloud online marketplace, that went live on Monday, enterprises can find the full range of IBM’s offerings behind a single gateway.

“So many of our customers want to build new cloud-based, front-end systems, but they want to tie them into their back-end infrastructure. We’re delivering a whole set of integration components and control services to do the connection, and monitor and control what is taking place,” said Steve Mills, IBM senior vice president and group executive for software and systems.

The marketplace has more than 100 hosted IBM applications, as well as middleware components from IBM’s Bluemix platform as a service (PaaS). It also serves as a portal to IBM’s SoftLayer infrastructure as a service (IaaS) and houses a collection of services from IBM partners.

“It’s an open platform. It supports all the popular application development tools and structures. So it’s not uniquely IBM. There’s a lot of open source and partners,” Mills said. In addition to IBM’s own offerings, other services will be offered on the site by SendGrid, Zend, Redis Labs and other IBM partners.

IBM is banking heavily on the cloud. The company’s revenue has been declining lately, due in part to sagging hardware sales. The cloud is likely to be a good place to look for more money: Gartner expects 80 percent of organizations to use cloud services in some form by the end of 2014.

Although IBM got a late start in the cloud, at least compared with rivals Amazon and Microsoft, it’s aggressively repositioning itself as a one-stop cloud services company. It generated $4.4 billion in cloud-related revenue in 2013 and has made a number of additional investments in the area as well.

In January, the company announced it would invest $1.2 billion into expanding its SoftLayer cloud service, which it acquired last year for $2 billion.

It is also investing $1 billion in the effort to adapt its middleware software as cloud services, part of the Bluemix offering.

The new online marketplace ties together a number of these initiatives from IBM within a single portal. It can be accessed from desktops, laptops, tablets and smartphones, and it can customize the service offerings based on the user’s needs.

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Apple Previews New Operating System

Apple today released a preview version of Mac OS X 10.7, also known as  Lion, to developers, who can download the new operating system from the Mac App Store.

The preview is developers’ first look at the upgrade scheduled to reach consumers sometime this summer.

Included in the preview, and to be bundled with the operating system when it ships, is Lion Server, Apple’s new server software. One analyst saw that move as an admission by Apple that it hasn’t been able to make inroads into the corporate server market.

“They’ve recognized they’re not going to break into the data center,” said Ezra Gottheil of Technology Business Research. “They’re admitting that what server sales they’ve made in the past have been to very small businesses.”

Currently, Mac OS X Snow Leopard Server is sold separately from the general-purpose edition for $499.

Late last year, Apple killed its Xserve line of rack servers, halting sales of the hardware on Jan. 31, 2011. Instead, Apple now steers customers toward Mac Pro and Mac Mini systems with Leopard Server pre-installed.  The bundling of Lion Server with Mac OS X 10.7 will save customers hundreds of dollars, said Gottheil, assuming Apple sticks to its traditional $129 price point for Lion next summer.

“A very small server should cost about $700 [this summer], not the $1,000 [a server-equipped Mac Mini] costs now,” said Gottheil.

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