Microsoft Buys Parature
Microsoft Corp said that they it will acquire cloud-based software maker Parature Inc, which assists businesses in managing help desks and provide other customer support services.
Parature’s software helps businesses provide automated customer service, manage online discussion boards and forums, and conduct online surveys.
The company’s customers include Ask.com, the U.S. Environmental Protection Agency, International Business Machines Corp and Saba Software Inc.
Microsoft did not disclose the terms of the deal.
The acquisition will boost Microsoft’s Dynamics unit, which makes business software and counts Mattress Firm Holding Corp, Pandora Media Inc and Nissan Motor Co as customers.
Cloud computing, a broad term referring to the delivery of services via the Internet from remote data centers, is a favorite with businesses because it is faster to implement and has lower upfront costs than traditional software.
Oracle Corp said in December that it would buy web-based marketing software maker Responsys Inc for about $1.39 billion to bolster its cloud computing offerings.
Salesforce.com Inc, the biggest maker of online sales management tools, said in June that it would pay $2.5 billion for marketing software maker ExactTarget, which helps companies reach customers on social networks through mobile devices.
Will Help Desks Become Extinct?
Tom Soderstrom, CTO at NASA’s Jet Propulsion Laboratory (JPL), views everything through the clouds.
NASA’s JPL uses 10 public or private clouds to store everything from photos of Mars for public purview to top-secret data.
Pretty soon, Soderstrom told attendees of Computerworld‘s SNW conference, data stored by large enterprises like NASA will be measured in Exabytes; one Exabyte is equal to 1.5 billion CDs or a million terabytes.
And, he noted, the only place to store Exabytes of data is on public and private clouds.
The good news is that with data in the cloud, people will be able to “work with anyone, from anywhere, with any data, using any device at any time,” he said.
And the not-so-bad news is that IT help desks, as we know them, will become a thing of the past, and IT workers in general will have to rethink how they approach application development and security.
“Now the workforce and consumers of IT are becoming mobile. Have you ever called a help desk for your mobile device? What do you do? Probably, the first you do is Google or Bing it. If you can’t get the answer there, you ask your kids. If you can’t get your answer there, you ask your friends who are like you. For us, that’s the workgroup,” Soderstrom said.
Support Calls To Help Desks Are On The Rise
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At a time when technology is supposed to be getting simpler, less complex and easier to manage, more people are calling help desks for assistance than ever before, according to a new report. That’s one of the findings that HDI, formerly known as the Help Desk Institute, revealed in its recently released 2010 study of help desk trends.
What HDI found is that the number of incidents reported to help desks via chat, e-mail, telephone, self-help systems, social media, the Web and walk-ins is rising, with 67% of all help desk operations experiencing increases in 2010. That’s roughly the same percentage who reported an increase in 2009.
In recent years, many organizations have moved to centralize their help desk operations and establish a single point of contact for workers, said Roy Atkinson, an analyst at HDI, whose members represent a help desk community of about 50,000 people.
Those centralization efforts have improved incident data collection, which helps to explain the spike in reports. Moreover, creating a single point of contact, and offering multiple ways for people to reach the help desk, encourages users to seek assistance, Atkinson said.
While centralization and better record-keeping may explain much of the increase in reported calls, it doesn’t completely explain it. Atkinson said another part of the explanation could be the fact that IT complexity is actually increasing, especially as users seek to connect multiple devices, including mobile phones, tablets and laptops to corporate networks. Read More…….