Microsoft Updates Yammer

Microsoft unveiled a bevy of improvements to its Yammer enterprise social network, focused on helping people connect more easily with their teams.

By default, people who access Yammer via their web browser will be taken to a new “Discovery” feed on the service’s home page that is supposed to better show them relevant content from their groups along with other public teams across their company’s network. It’s supposed to help keep people in closer touch with important discussions they may be missing on Yammer.

After users finish reviewing new content in one group, Yammer will display a pop up banner with a link to the next group they’re subscribed to that has new content. Yammer’s mobile apps will get similar functionality through a new Group Updates feed that lets users see a list of different conversations in various groups all on one screen. That way, they won’t have to look through individual groups to get the same information. That feature will begin rolling out on Android first before making it to Yammer’s iOS app.

In addition, Yammer is also tweaking the design of individual groups’ pages. Now, each group will have a full-width banner at the top of its page, and discussions within the group can now take up a wider space on the page to aid in lengthier discussions. The whole page has also been redesigned to focus users’ attention on important content.

Icons in the left-hand sidebar will show the users that are active in groups they are a part of, so they can stay up-to-date on where conversations are happening in real time. It’s a move that could make Yammer more competitive with popular chat solutions like Slack, which has been growing incredibly rapidly and was recently valued at $2.8 billion.

Yammer’s mobile app also gained support for attaching files from external storage services like OneDrive and Dropbox, inviting coworkers to a user’s network by email and mentioning people in comments.

There’s even more up Yammer’s sleeve on top of all these updates. The social network’s iPhone app will soon have a companion version for the Apple Watch that will let people interact with content from their coworkers.

The updates come at a time when Microsoft is putting more effort into improving its workplace collaboration tools.

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Yahoo Still Playing Pac-Man

Yahoo announced on Wednesday that it bought Qwiki for an undisclosed sum, as the firm’s spending spree continues.

Qwiki started out as a video focused search engine in 2011, before making its way into the iTunes Store as an app that turns images and videos into digital story boards.

Yahoo announced its acquisition of Qwiki on Wednesday, although it kept quiet about what it plans to do with the company and how much it spent. However, according to Allthingsd, Yahoo spent approximately $50m to further expand its digital offerings.

What’s more, while it’s unclear what Yahoo’s plans are at present, it’s likely that the firm is looking to challenge Vine and Instagram in the social video market.

Yahoo announced the news, naturally, on Tumblr. It said, “We’re excited to announce that Yahoo acquired Qwiki – a company that uses awesome technology to bring together pictures, music and video to capture the art of storytelling.

“We will continue to support the Qwiki app, and the team will join Yahoo in our New York city office to reimagine Yahoo’s storytelling experience. Stay tuned … there’s much more to come!”

Qwiki also had something to say, posting on its website, “Thank you for being a part of our story – one which is far from over. The Qwiki app will live on as a standalone entity inside Yahoo, where we will grow our thriving community and where our team will continue to work to help you share life’s best experiences.

“We are proud of the work we’ve done, and humbled by unwavering support from the NY tech community. New York is such a big part of who we are, and what we will become.”

Yahoo’s buyout of Qwiki is the latest in a series of acquisitions by the firm. Recently the firm announced that it bought Tumblr for a cool $1.1bn, with Yahoo CEO Marissa Mayer promising “not to screw it up”.

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YouTube Explodes

According to a study of over 16,000 mobile YouTube users conducted by Google, 75% of respondents said that mobile is their primary way of accessing YouTube. At first glance, that figure may come as no surprise – after all, how shocking is at that a survey of mobile users finds that they watch a lot of YouTube Mobile? However, it’s actually a rather telling number.

For some of us, watching YouTube on a mobile device is an additional way to watch video, not the primary way. But for a large majority of mobile video users, it’s completely the opposite.

The survey found that 70% of the respondents reported visiting YouTube Mobile at least once per day and, while there, 58% spent more than 20 minutes per visit. 38% even when as far as to report that they feel like YouTube Mobile is replacing their desktop video usage entirely.

As noted by the Google Mobile Ads blog post reporting this data, these figures aren’t really a surprise. It referenced a recent Nielsen survey that found that YouTube Mobile is the number one mobile video viewing site in the U.S., with more than 7.1 million uniques.

Of course, Google is revealing this news to pique the interests of mobile advertisers – the post mentions that advertisers can now buy a “daily roadblock” which allows them to own all available ad impressions for 24 hours. Those ads would run on the Search, Browse and Home pages of the mobile website.  Read More……