It has taken Amazon some time to fall into line on this. Two-factor authentication has become increasingly popular and common in the past couple of years, and it is perhaps overdue for a firm that deals so heavily in trade.

Amazon is treating it like it’s new, and is offering to hold punters’ hands as they embrace the security provision.

“Amazon Two-Step Verification adds an additional layer of security to your account. Instead of simply entering your password, Two-Step Verification requires you to enter a unique security code in addition to your password during sign in,” the firm said.

The way that the code is served depends on the user, who can choose to get the extra prompt in one of three ways. They may not appeal to those who do not like to over-share, but they will require a personal phone number.

As is frequently the case, Amazon will offer to send supplementary log-in information to a phone via text message or voice call, and even through a special authenticating app.

It’s an option, and you do not have to enable it. Amazon said that users could select trusted sign-on computers that spare them from the mobile phone contact.

“Afterward, that computer or device will only ask for your password when you sign in,” explained the Amazon introduction, helpfully.

There are a number of other outfits that offer the two-factor system and you might be advised to take their trade and do your business through them. Apple, Microsoft, Google, Twitter, Dropbox, Facebook and many others offer the feature.

A website called TwoFactorAuth will let you check your standing and the position of your providers.

Source- http://www.thegurureview.net/technology-2/amazon-finally-goes-two-factor.html

But they are being resisted by the banking industry, which sees no need to invest further in PIN technology, already used with debit cards, resulting in halting adoption and widespread confusion.

A small band of retailers with the clout to call the shots on their branded credit cards is leading the charge. Target Corp is moving ahead with a chip-and-PIN rollout, and Wal-Mart Stores Inc plans to do the same.

But Wal-Mart said it faces obstacles because its credit card partner, Synchrony Financial, is not yet able to handle PINs on credit cards. Synchrony declined comment.

Broadly, U.S. banks are unprepared or resisting the change.

The impasse comes after many consumers got their hands on new credit cards embedded with so-called EMV chips in advance of an Oct. 1 deadline that required retailers to accept chip cards or be liable for fraud losses. EMV stands for EuroPay, MasterCard and Visa.

But only about a third of merchants are actually using the chip technology, according to analyst estimates. The number may not pick up until early next year, if at all, because the retail industry typically halts upgrades during the crucial holiday shopping season.

“PIN issuance will remain a niche,” said Julie Conroy, credit-card analyst with Aite Group.

Banks favor using chip cards verified by old-school signatures, even though chip-and-PIN usage has led to lower fraud over the decade they have been used in Europe and elsewhere.

“The PIN is definitely a must,” said Lance James, chief scientist with cyber intelligence firm Flashpoint. “It’s one extra step that provides true two-factor authentication.”

But bankers say PINs provide little benefit beyond the advantage of using chips in combating the estimated $7 billion-plus in annual U.S. card fraud.

EMV chips thwart criminals who use stolen data to create counterfeit cards, a category that Aite estimates accounts for 37 percent of that fraud. Banks say that PINs only provide additional fraud protection when criminals seek to use lost or stolen cards, a situation that Aite estimates accounts for only 14 percent of fraud.

Banking groups say there are better approaches than PINs for verifying customers and have asked retailers to embrace tokenization and encryption to prevent theft of credit card numbers.

“PIN is a static data element that would not have a meaningful impact on overall payments fraud,” said Electronic Payments Coalition spokesman Sam Fabens.

Courtesy-http://www.thegurureview.net/aroundnet-category/confusion-continues-to-reign-with-u-s-chip-pin.html