FCC Mandates Text-To-911

The U.S. Federal Communications Commission voted last week to require U.S. mobile carriers and many text-messaging apps to support functionality that allows texting emergency dispatch centers, even after questions about whether the centers will be ready by the deadline.

The commission’s vote requires U.S. mobile carriers and some texting apps to put emergency text-to-911 functionality in place by the end of the year.

Even though the nation’s four largest mobile carriers have all added text-to-911 functionality this year, less than 2 percent of the nation’s 6,800 emergency dispatch centers are ready to receive texts, said Commissioner Ajit Pai. The commission’s action will give smartphone users the impression they can send text to emergency responders, when many will not be able to, he said.

The FCC’s action “encourages the public to dive into text-to-911 functionality, when in reality, there’s hardly any water in the pool,” Pai said. “The order is sure to result in massive consumer confusion, and therefore will endanger, rather than advance, public safety.”

FCC Chairman Tom Wheeler applauded the largest mobile carriers — Verizon Wireless, AT&T, Sprint and T-Mobile USA — for adding text-to-911 functionality. The agency needs to push other carriers and emergency dispatch centers, called public-safety answering points or PSAPs, to do the same, he added.

“A lot of time of has passed since [the four largest] carriers stepped up and did something voluntarily, and the other carriers serving the consumers of America did not,” he said. “If you don’t step up to your responsibility, we will.”

Smartphone users should still call 911 if possible, but text-to-911 services need to be more widely available, Wheeler said.

The adoption of text-to-911 will let smartphone users contact police and other emergency responders when it’s not safe to talk on the phone, Wheeler said. It will also aid people with hearing or speech disabilities, he noted.

“Texting is now as important a function on a mobile device as talking,” Wheeler said. “Some of those text messages are cries for help.”

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YouTube Explodes

According to a study of over 16,000 mobile YouTube users conducted by Google, 75% of respondents said that mobile is their primary way of accessing YouTube. At first glance, that figure may come as no surprise – after all, how shocking is at that a survey of mobile users finds that they watch a lot of YouTube Mobile? However, it’s actually a rather telling number.

For some of us, watching YouTube on a mobile device is an additional way to watch video, not the primary way. But for a large majority of mobile video users, it’s completely the opposite.

The survey found that 70% of the respondents reported visiting YouTube Mobile at least once per day and, while there, 58% spent more than 20 minutes per visit. 38% even when as far as to report that they feel like YouTube Mobile is replacing their desktop video usage entirely.

As noted by the Google Mobile Ads blog post reporting this data, these figures aren’t really a surprise. It referenced a recent Nielsen survey that found that YouTube Mobile is the number one mobile video viewing site in the U.S., with more than 7.1 million uniques.

Of course, Google is revealing this news to pique the interests of mobile advertisers – the post mentions that advertisers can now buy a “daily roadblock” which allows them to own all available ad impressions for 24 hours. Those ads would run on the Search, Browse and Home pages of the mobile website.  Read More……