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IBM’s Watson Goes Cybersecurity
IBM Security has announced a new year-long research project through which it will partner with eight universities to help train its Watson artificial intelligence system to tackle cybercrime.
Knowledge about threats is often hidden in unstructured sources such as blogs, research reports and documentation, said Kevin Skapinetz, director of strategy for IBM Security.
“Let’s say tomorrow there’s an article about a new type of malware, then a bunch of follow-up blogs,” Skapinetz explained. “Essentially what we’re doing is training Watson not just to understand that those documents exist, but to add context and make connections between them.”
Over the past year, IBM Security’s own experts have been working to teach Watson the “language of cybersecurity,” he said. That’s been accomplished largely by feeding it thousands of documents annotated to help the system understand what a threat is, what it does and what indicators are related, for example.
“You go through the process of annotating documents not just for nouns and verbs, but also what it all means together,” Skapinetz said. “Then Watson can start making associations.”
Now IBM aims to accelerate the training process. This fall, it will begin working with students at universities including California State Polytechnic University at Pomona, Penn State, MIT, New York University and the University of Maryland at Baltimore County along with Canada’s universities of New Brunswick, Ottawa and Waterloo.
Over the course of a year, the program aims to feed up to 15,000 new documents into Watson every month, including threat intelligence reports, cybercrime strategies, threat databases and materials from IBM’s own X-Force research library. X-Force represents 20 years of security research, including details on 8 million spam and phishing attacks and more than 100,000 documented vulnerabilities.
Watson’s natural language processing capabilities will help it make sense of those reams of unstructured data. Its data-mining techniques will help detect outliers, and its graphical presentation tools will help find connections among related data points in different documents, IBM said.
Ultimately, the result will be a cloud service called Watson for Cyber Security that’s designed to provide insights into emerging threats as well as recommendations on how to stop them.
Source-http://www.thegurureview.net/computing-category/ibms-watson-to-get-schooled-on-cybersecurity.html
LinkedIn Acquires Startup Refresh
April 16, 2015 by admin
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In a move that could produce even more automated suggestions and tips for LinkedIn users, the professional network has purchased California startup Refresh, the maker of an app that gathers news and insights about participants in meetings.
Launched three years ago, Refresh is designed to be a “digital briefing book” that can call up online information related to people that users are scheduled to meet. The information can be anything from blog posts, news articles or Facebook posts to personal notes or favorite sports teams.
The Refresh mobile and desktop app is aimed at helping people relate to one another more quickly, but it can also be used to refresh one’s memory when running into acquaintances unexpectedly.
The details of the deal were not disclosed. Refresh has stopped taking on new users and its app will shut down April 15.
“Refresh has surfaced insights associated with hundreds of millions of meetings, and has been central to countless connections and closed deals,” co-founder Bhavin Shah wrote on the Refresh blog in announcing the deal.
LinkedIn already has an app called Connected that was somewhat of a rival to Refresh. It can log the people users have met and offer updates and information about interests shared with “connections,” which are acquaintances in the LinkedIn lingo. It’s unclear whether Refresh features will be added to Connected or the LinkedIn website itself.
“Our team will focus its efforts on providing LinkedIn members with more insights to help them better do their jobs,” Shah wrote.
Will MasterCard Sell Big Data?
June 23, 2014 by admin
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MasterCard Inc, the world’s second-largest credit card association, sees business booming from selling data to retailers, banks and governments on spending patterns found in the payments it processes, a top executive told Reuters.
MasterCard, which handles payments for 2 billion cardholders and tens of millions of merchants, uses that information to generate real-time data on consumer trends, available more quickly that regular government statistics.
“It is an incredibly fast growing area for us,” Ann Cairns, who heads MasterCard’s business outside North America, said in an interview, stressing that the company respects cardholder privacy, using anonymous data rather than personal information.
MasterCard does not give figures for its information services products but “other revenues”, which include the sale of data, grew 22 percent in the first quarter of 2014 to $341 million, outpacing the growth of total revenue dominated by payments processing, which rose 14 percent to $2.177 billion.
Cairns said clients for the data include retailers, banks and governments, with MasterCard tailoring it to their needs.
“Retailers are fantastic at using the data they have available about how people shop in their store, how their inventory turns over, but what they don’t know is what happens outside their store,” she said. “The data we’ve got is ubiquitous across the whole market. We can help retailers see what they need to do to capture more sales.”
Cairns, 57, a statistician by training who joined MasterCard in 2011 after helping manage the disposal of Lehman Brothers assets in Europe, revels in the insights real-time card data can provide, such as London’s popularity as the world’s top travel destination and a rise in spending on experiences such as eating out or going on holiday rather than shopping in stores.
MasterCard has recorded a spike in spending in Brazil on groceries and a drop in spending on luxury goods as the price of food has risen ahead of the World Cup, she said, the kind of insight valued by companies such as Nike and Adidas that are hoping to sell $300 soccer boots during the competition.
While MasterCard expands in “big data”, Cairns sees no slowdown in its traditional business of processing payments, with plenty of potential for growth as 85 percent of consumer transactions are still made by cash or check.
“Moving money and doing it safely and securely is so deeply cared about by so many people around the world that it will be a business that has fantastic value now and for years to come,” said Cairns, who previously worked at Citigroup and ABN Amro.
Google Acquires Zagat
Google has purchased the prestigious restaurant ratings publisher, Zagat to boost its online maps and local business listings with trustworthy reviews and recommendations, which Web surfers increasingly seek and value.
“Zagat will be a cornerstone of our local offering — delighting people with their impressive array of reviews, ratings and insights, while enabling people everywhere to find extraordinary (and ordinary) experiences around the corner and around the world,” wrote Marissa Mayer, Google’s vice president of local, maps and location services, in a blog post.
Google acquired Zagat, which was founded in 1979, because of its brand, reputation and quality of its surveys and reviews, which it publishes in print guides and online. Terms of the deal were not disclosed.
Best known for its restaurant ratings, Zagat also surveys consumers about the quality of hotels, nightclubs and other leisure-themed businesses.
Google Launches Online Magazine
March 27, 2011 by admin
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Google has decided to launch its own quarterly online magazine, Think Quarterly, out of its centers in the U.K. and Ireland, saying that “in a world of accelerating change, we all need to take time to reflect.”
The first issue of Think Quarterly is already freely available online and is focuses on data, including data obesity, data impotence, data overload and open data.
“Think Quarterly is a unique communications tool that brings together some of the world’s leading minds to discuss the big issues facing businesses today,” the magazine says on its Twitter bio.
The magazine’s Twitter feed says it launched on March 21, though there is no mention of the magazine on Google’s blog, Twitter feed, Facebook page or newsroom.
In a note on the magazine’s website, the managing director of Google’s U.K. & Ireland Operations, Matt Brittin, said, “Think Quarterly is a breathing space in a busy world. It’s a place to take time out and consider what’s happening and why it matters.”