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Did Intel Have an IPad In Y2K?
Intel apparently built an IPAD ten years before Steve Jobs though of the tablet and the name. It was in the days when sticking an I in front of anything meant it was Intel rather than Apple and the Intel Pad, or IPAD for short, could browse the Internet, play music and videos, and even act as a digital picture frame.
Intel scrapped the IPAD before consumers could get their hands on it as its move into Tablets was seen as one of the outfit’s biggest blunders. According to CNET in the late 1990s and early 2000s, Intel wanted to diversify its operations beyond the PC. The IPAD came from one of several small teams within its research arm tasked with exploring new business opportunities. The IPAD, which included a touch screen and stylus, would not run entirely on its own but connected to a computer to browse the Internet through an Intel wireless technology.
Intel thought that “mobility” meant moving around your home or business and the IPAD was to be a portable device you could take around your house. The reason that they never thought of connecting it to the phone network was because Intel wanted to tie it all back to its core PC chip business. After several years of development on the Intel Web Tablet, then-CEO Craig Barrett unveiled the device at the Consumer Electronics Show in January 2001. The company planned to sell the tablet to consumers later that year.
Sadly though it miffed Intel’s PC partners, which didn’t want a product that could potentially compete with them and Intel caved in and cancelled the project.
Intel’s Cherry Trail Forthcoming
The next generation desktop and mobile Atom is Cherry Trail in 14nm and the first parts are expected in late 2014. Intel has been working hard to accelerate the introduction of Atom parts based on the new architecture and in 2014 it will finally ship Broadwell notebook chips and Cherry Trail Atoms in the same year, both using the new 14nm node.
The Cherry View is a notebook SoC version of a chip based on new Airmont core, while Cherry Trail is the part meant for tablets. The phone version is based on Moorefield architecture and they are all expected to show up in late 2014, most likely very late Q3 2014.
The TDP should go down compared to Bay Trail platform as the new 14nm needs less voltage to hit the same speed and should produce less heat at the same time. With the 14nm shrink Intel’s new Atoms will be able to get more fanless design wins.
The significance of 14nm products for mobile phones and tablets will be in the fact that ARM alliance lead by Qualcomm, Samsung, MediaTek and a few other players will be struggling to get 20nm designs out of the door in 2014, and Intel can already get to a 14nm.
However, Intel still has to integrate LTE inside its mobile phone SoCs, which has traditionally been proven to be a tough task. At this time only Qualcomm has on-die LTE and its LTE enabled SoCs are under the bonnet of almost every significant ARM based high-end phone out there.
Only time will tell how successful Intel’s mobile push will be. Even with these 14nm parts, once they show up roughly a year from now, it might be really tough for Intel to get some high-volume design wins in the phone space, despite the transition to 14nm.
Will Intel’s Tablet Gamble Work?
Earlier this year Intel caused quite a stir when CEO Brian Krzanich announced the company’s ultimate goal is to make $99 tablets a reality. So far Intel has failed to gain much market share in the tablet space, dominated by cheaper ARM application processors and Android.
However, Bay Trail-T has a good chance to turn things around. The new chip can easily take on high-end ARM parts and in most cases, wipe the floor with them. Since it’s an x86 part, it can also be used in Windows 8.1 tablets. However, the price was a problem. Intel’s official Bay Trail-T prices range from $32 to $37, making the chips significantly more expensive than mid-range and low-end ARM parts. However, many vendors are said to be getting discounts and paying a bit less, in the $20 to $30 range.
Things may be about to change. According to Digitimes, Intel is planning to spend up to $1 billion on tablet chip subsides. The cash should sweeten the deal for vendors willing to give Intel SoCs a go. Since we are talking about relatively low average selling prices, Intel could use the cash to practically halve the prices and offer Bay Trail-T parts for as little as $10. This would make them competitive overnight, as high-end ARM SoCs like the Exynos 5 and Tegra 4 are estimated to cost well over $20.
Intel has a long tradition of overspending on marketing. A few years ago it showed Ultrabook vendors with $300 million worth of market development funding and it has a huge Core marketing program. Intel recently announced that it would start treating Atom and Core equally, hence the move would make sense. Since Core lifecycles are getting longer, Intel could simply shift some of the funding to Atom products, namely tablet parts like Bay Trail-T.
The only problem? Well the report comes from Digitimes and the site’s hit and miss track record has been on the “miss” side lately, so take it with a grain of salt.