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ARM Goes High-End
Nvidia is itself an ARM chip licensee that has seen significant design wins with its Tegra 3 system-on-chip (SoC) processor, however the firm doesn’t see ARM based servers being able to do heavy lifting in server tasks for two years. Sumit Gupta, GM of Nvidia’s Tesla Accelerated Computing business unit said that even with GPGPUs, ARM based servers are not yet able to provide the computing power needed to drive high performance servers.
Gupta said, “Performance of these ARM cores is still not where it needs to be for servers. It is getting there; the new ARM64 [processor] is going to get it part of the way.” However he did say that eventually ARM SoCs could hit X86-like performance levels. “One day I think ARM will at least get to similar performance levels as X86 performance. The belief is that over the next one or two years these ARM SoCs will be good enough for cloud applications and web serving. I think it will take some more time to be good enough for accelerated computing.”
As for Nvidia using its Tegra chips to push work to the firm’s GPGPUs, a scenario that would make the firm’s accountants very happy, Gupta said he was surprised at the level of interest from developers and questioned the need for powerful CPUs. “We did a small development kit called Karma that has a Tegra 3 and a Nvidia GPU, [and] I was shocked by the number of those kits that have been sold. The interest in this ARM plus GPU is far larger than even I expected. If the GPU can do dynamic parallelism, it becomes more independent than how powerful CPUs do you need? I believe the first thing that will happen is that people will start using lower performing [Intel] Xeons […] then at some point when these Atom based processors become available they might use that, and when ARM64 is available they’ll use that.”
Tech CEOs Ready For Tablet Wars
The biggest names in consumer technology, smacked by a string of disappointing quarterly results this month, are gearing up for what appears to be the fiercest holiday battle in years.
Investors and consumers have already largely written off flaccid quarterly numbers from tech behemoths like Microsoft, Apple, Google and Amazon. What counts is the next 60 days, when the biggest names in technology do battle at a near-unprecedented scale and pace.
Just last Thursday, Amazon compared its Kindle Fire with Apple’s new iPad mini, point by point, in its earnings release, an unusual forum to name rivals. Apple CEO Tim Cook compared Microsoft’s Surface tablet to an over-engineered car that can fly and float. And Microsoft went for the iPad, saying its Surface boasted twice its storage.
All three tablets will vie for the shrinking consumer dollar these holidays. By tech standards, it’s getting ugly.
“The tablet space is where the growth is. That’s why they are all fighting over it. PC shipments are down and some tablet buyers may never buy another PC,” said Michael Allenson, strategic consulting director in the Technology and Telecom Research Group at Maritz Research.
ARM Seeing Growth
ARM and Vivante have achieved significant market share gains in the system-on-chip (SoC) GPU market while Imagination and Qualcomm have seen their market shares fall.
ARM has been aggressively pushing its Mali GPU design for the last two years, while Vivante has ridden the surge in Chinese tablet sales, and these factors have resulted in both firms increasing market shares. Analyst outfit Jon Peddie Research claimed that ARM and Vivante scored first half 2012 SoC GPU market shares of 12.9 percent and 9.8 percent, respectively, while the SoC GPU market share leaders Imagination and Qualcomm both suffered declines.
ARM more than doubled its market share from the same period a year ago while Vivante went even better by almost quadrupling its market share. Not only were both firms claiming large pieces of the pie, Jon Peddie Research claimed the SoC GPU market had increased by 91.3 percent, suggesting that Qualcomm and Imagination are having a harder time getting new business. Jon Peddie told The INQUIRER that new vendors are entering the market, typically with lower prices to earn customers.
Nvidia’s SoC GPU operations accounted for 2.5 percent of the total smartphone and tablet market, which given that the firm doesn’t license out its GPU designs is pretty impressive. Nvidia could see its market share increase if Microsoft’s Surface tablet sells well.
Is Apple Spying?
Apple, which was in all sorts of hot water when it was caught tracking its users, is up to its old tricks again.
Apple was slammed by privacy experts protested the use of a universal device identifier, or UDID, to track the online preferences of iPhone and iPad users. This made it a perfect target for hackers who broke into digital media firm Bluetoad and made off with close to a million device IDs.
It looks like Apple remains addicted to tracking its users. According to Naked Security iOS 6 has a new tracking system called IDFA, or identifier for advertisers. Like the UDID, the IDFA uniquely identifies your Apple device and any websites that you browse with your iPhone or iPad device can request the IDFA.
While UDID could be tracked to users the IDFA can’t be traced back to individuals, it merely links a pattern of online behaviour with a specific device. In other words, it knows all about you, just not your name.
Fortunately it can be disabled from within iOS, though Apple leaves it enabled, by default and hopes no one will notice. The IDFA acts like a persistent cookie on the phone: allowing advertisers to track user surfing behaviour on their phone and record interactions up to and including purchases or downloads.
Michael Oiknine, the CEO of mobile application analytics firm Apsalar said that IDFA offered many advantages over the discredited UDID. For a start the IDFA is reset when the device, itself, is reset. That will prevent user data from being corrupted when they sell or transfer their phone to a new owner, Oiknine said.
Will HP Be Broken Up?
HP has been urged by investment bank UBS to break itself up in order to boost its share price.
After years of mismanagement, HP’s stock price is far lower than it was during the heady dotcom bubble days when it pulled off one of the biggest mergers in recent years by buying Compaq. Now the firm’s stock price languishes around the $14 mark, a figure that could top $20 if HP were to break itself up, according to UBS.
UBS analysts including Steven Milunovich reported the firm could “realise greater value” by splitting itself up. The analysts added that each separate division of HP is big enough to stand on its own, claiming, “HP’s units are not minnows but rather they are whales packed into the same pond.”
HP spokesman Michael Thacker claimed the firm’s customers want a big HP, effectively allowing them to have one supplier for their IT needs, a message the firm has been playing up for a number of years now. Thacker said, “No matter how you look at it we are confident that HP is stronger together than apart. The company’s operations across business units are deeply integrated and our customers have told us that they want One HP.”
Google Acquires Instagram’s Rival
September 24, 2012 by admin
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Google Inc said it purchased Instagram rival Nik Software, which makes award-winning photo editing application Snapseed, for an undisclosed amount.
Google and Facebook Inc are locked in a battle for social network followers that has increasingly shifted to mobile applications, such as photo editing.
While not as famous as Instagram, available for free on Apple’s mobile devices, Snapseed has won a following for its editing prowess among photographers, despite a $4.99 price tag.
Nik Software says Snapseed has more than 9 million users while Instagram says it has more than 100 million.
“We want to help our users create photos they absolutely love, and in our experience Nik does this better than anyone,” Vic Gundotra, Google’s senior vice president, engineering, said on a Google+ post.
Facebook this year bought Instagram, which made an app for users to add filters and effects to pictures taken on their smartphones, for a cool $1 billion.
“Google’s playing chase up in social,” BGC Partners analyst Colin Gillis said. “It’s yet another tuck in they have done, trying to boost their Google+ offering.”
Snapseed won Apple Inc’s “iPad App Of The Year” award in 2011 for its multitouch photo editing interface.
“We’ve always aspired to share our passion for photography with everyone, and with Google’s support we hope to be able to help many millions more people create awesome pictures,” Nik Software said on its Website.
Google’s Gundotra also said that Google+ had hit over 400 million users this week and had just crossed 100 million
Oracle Agrees To Support Itanium
Oracle has committed to supporting the Intel Itanium processor on servers, ending what has been a long running feud with HP.
Oracle’s announcement is well timed because it was just a few weeks ago that a court ordered it to do just that. It did say however, that it will appeal the court’s judgment.
This should put an end to what has been a rather grubby row between Oracle and HP that centered around whether or not the two firms have an agreement about developing software for the IA-64 architecture.
The row, which was not helped by former HP CEO Mark Hurd’s abrupt firing from HP and hiring at Oracle, pulled in Intel and saw Oracle force HP into admitting that it had a secretive deal with Intel for development.
Upon hearing the court’s decision in August, Oracle couldn’t resist taking another dig at HP and its insistence that Oracle continue supporting a processor that as far as it was concerned could die.
“We know that Oracle did not give up its fundamental right to make platform engineering decisions in the 27 words HP cites from the settlement of an unrelated employment agreement. HP’s argument turns the concept of Silicon Valley ‘partnerships’ upside down,” said Oracle spokeswoman Deborah Hellinger then. “We plan to appeal the Court’s ruling while fully litigating our cross claims that HP misled both its partners and customers.”
It looks like Oracle has no choice however, and in a statement it said that it will abide by the decision of the court.
“Previously, Oracle announced that it would stop developing new versions of its software on Itanium microprocessors. For example, that meant version 12c of the Oracle database due out in early 2013 would not be available on Itanium,” it said.
Microsoft Silent On Windows 8 Pricing
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With just two months remaining before the retail launch of Windows 8, Microsoft has yet to provide pricing on its new OS.
Analysts today blamed Microsoft’s attempt to accommodate both desktops and tablets with Windows 8 for the lack of information.
“The delay in releasing pricing is all about uncertainty around the PC market and competition from Apple,” argued Patrick Moorhead, principal analyst with Moor Insights & Strategy. “Microsoft needs to price Windows in a way that looks smart versus Apple’s OS X, doesn’t leave money on the table with commercial PC customers, and enables OEMs to compete better with the iPad.”
The delay in pricing Windows 8 is real: During the Windows Vista and Windows 7 cycles, Microsoft unveiled retail prices weeks before each OS made the RTM, or “release to manufacturing,” milestone, and four or more months before retail sales started.
Microsoft disclosed Vista prices 58 days before that edition’s RTM, and 148 days before retail availability. Windows 7′s prices were made public 28 days before RTM and 120 days before its on-sale date.
Ford Dealers Get iPad App
August 21, 2012 by admin
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Ford dealers now have an iPad app they can access to quickly check available inventory and offer product information to help out customers in their showrooms.
Also included in the Showcase app is video content on car features that sales personnel can show to customers on an iPad as they shop at a dealership.
Michelle Moody, cross vehicle marketing manager for Ford, said the company started considering the app in early 2011 to improve the car-buying experience.
The app builds on the Ford.com website, which allows for configuring and comparing vehicles. Sales personnel can use the iPad app to determine what features a customer wants and then immediately check inventory to find a vehicle in stock that most closely matches those needs, Ford said in a statement.
Videos on the app can explain a variety of features such as Sync and active parking assistance, along with other features such as a lane-keeping system that Ford said might not be easy to showcase during a test drive.
Will ARM Get OpenCL Certification?
ARM has submitted its Mali-T604 GPU for OpenCL certification.
ARM’s Mali GPUs have so far shyed away from GPGPU support, however as smartphones and tablets are not expected to see an ever growing number of processor cores the cries for OpenCL support in its GPUs have been growing louder. Now ARM has submitted its Mali-T604 GPU to the Khronos consortium for full profile OpenCL certification.
The Khronos consortium oversees the development of OpenCL and the high-level language is supported by a number of firms including AMD, Nvidia and Intel on their latest GPUs. However until now there hasn’t been an OpenCL certified GPU that is used in smartphones, though firms such as Zii Labs also boast OpenCL support for their chips.
ARM said, “Building on a scalable multicore, multi-pipeline architecture design, the Mali-T600 Series GPU includes a number of advanced features. In particular, native scalar and vector operations for OpenCL’s integer and floating point data types (including 64-bit); support for static and dynamic compilation; hardware accelerated image and sampler data types; fast atomic operations and compliance to IEEE754-2008 precision requirements.