Dell Bets On Windows 8

Demand for Windows 8 may be still somewhat lukewarm, but Dell is maintaining its stance that it is the best operating system for business tablets and plans to roll out more Windows 8-based products later this year, according to a senior executive at the computer maker.

“Our Windows tablets are more secure and easier to manage than Android-based products and iOS-based products [because Windows is] on our tablets,” said Jeff Clarke, vice chairman and president of global operations at Dell. “And we are not going to change that.”

Windows-based devices accounted for just 4.5% of tablet sales in this year’s second quarter, according to research firm IDC. In comparison, Android-based devices had 62.6% of the tablet market and Apple’s iPad had 32.5%.

The slow adoption of Windows 8 tablets is partly due to their high prices, and to the operating system’s lack of mobile apps, analysts say. Windows 8 has also received mixed reviews, with some people citing its lack of a Start button in the desktop mode as a major problem.

But Dell expects demand for Windows 8 devices to pick up with the availability of Windows 8.1, which Microsoft will release in October.

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