LinkedIn Acquires Startup Refresh

In a move that could produce even more automated suggestions and tips for LinkedIn users, the professional network has purchased California startup Refresh, the maker of an app that gathers news and insights about participants in meetings.

Launched three years ago, Refresh is designed to be a “digital briefing book” that can call up online information related to people that users are scheduled to meet. The information can be anything from blog posts, news articles or Facebook posts to personal notes or favorite sports teams.

The Refresh mobile and desktop app is aimed at helping people relate to one another more quickly, but it can also be used to refresh one’s memory when running into acquaintances unexpectedly.

The details of the deal were not disclosed. Refresh has stopped taking on new users and its app will shut down April 15.

“Refresh has surfaced insights associated with hundreds of millions of meetings, and has been central to countless connections and closed deals,” co-founder Bhavin Shah wrote on the Refresh blog in announcing the deal.

LinkedIn already has an app called Connected that was somewhat of a rival to Refresh. It can log the people users have met and offer updates and information about interests shared with “connections,” which are acquaintances in the LinkedIn lingo. It’s unclear whether Refresh features will be added to Connected or the LinkedIn website itself.

“Our team will focus its efforts on providing LinkedIn members with more insights to help them better do their jobs,” Shah wrote.

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Will Apple Go All-In On Car Batteries?

A year and a half ago, Apple Inc applied for eight patents related to car batteries. Recently, it has added a slew of engineers, just one of whom had already filed for 17 in his former career, according to a Thomson Reuters.

The recent spate of hires and patent filings shows that Apple is fast building its industrial lithium-ion battery capabilities, adding to evidence the iPhone maker may be developing a car.

Quiet, clean electric cars are viewed in Silicon Valley and elsewhere as a promising technology for the future, but high costs and “range anxiety”, the concern that batteries will run out of power and cannot be recharged quickly, remain obstacles. Those challenges could also be seen as opportunities to find solutions to take the technology mainstream.

The number of auto-related patents filed by Apple, Google Inc, Korea’s Samsung, electric carmaker Tesla Motors Inc and ride-sharing startup Uber tripled from 2011 to 2014, according to an analysis by Thomson Reuters IP & Science of public patent filings.

Apple has filed far fewer of these patents than rivals, perhaps adding impetus to its recent hiring binge as it seeks to get up to speed in battery technologies and other car-building related expertise.

As of 18 months ago, Apple had filed for 290 such patents. By contrast, Samsung, which has been providing electric vehicle batteries for some years, had close to 900 filings involving auto battery technology alone.

The U.S. government makes patent applications public only after 18 months, so the figures do not reflect any patents filed in 2014.

Earlier this month, battery maker A123 Systems sued Apple for poaching five top engineers. A search of LinkedIn profiles indicates Apple has hired at least another seven A123 employees and at least 18 employees from Tesla since 2012.

The former A123 employees have expertise primarily in battery cell design, materials development and manufacturing engineering, according to the LinkedIn profiles and an analysis of patent applications.

A123, which filed for bankruptcy in 2012 but has since reorganized, supplied batteries for Fisker Automotive’s now-discontinued hybrid electric car.

“Looking at the people Apple is hiring from A123 and their backgrounds, it is hard not to assume they’re working on an electric car,” said Tom Gage, Chief Executive of EV Grid and a longtime expert in batteries and battery technology.

Apple is building its own battery division, according to the A123 lawsuit. Apple did not immediately respond to a request for comment.

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Will Google’s Algorithm Stop Piracy?

Nosey Google has updated its search engine algorithms in an attempt to restrict piracy web sites appearing high in its search rankings.

The update will mean piracy sites are less likely to appear when people search for music, films and other copyrighted content.

The decision to roll out the search changes was announced in a refreshed version of a How Google Fights Piracy report, which was originally published in September 2013.

However, this year’s updated report features a couple of developments, including changes to ad formats and an improved DMCA demotion search signal.

The move is likely to be a result of criticism received from the entertainment industry, which has argued that illegal sites should be “demoted” in search results because they enable people to find sites to download media illegally.

The biggest change in the Google search update will be new ad formats in search results on queries related to music and movies that help people find legitimate sources of media.

For example, for the relatively small number of queries for movies that include terms like ‘download’, ‘free’, or ‘watch’, Google has instead begun listing legal services such as Spotify and Netflix in a box at the top of the search results.

“We’re also testing other ways of pointing people to legitimate sources of music and movies, including in the right-hand panel on the results page,” Google added.

“These results show in the US only, but we plan to continue investing in this area and to expand it internationally.”

An improved DMCA demotion signal in Google search is also being rolled out as part of the refresh, which down-ranks sites for which Google has received a large number of valid DMCA notices.

“We’ve now refined the signal in ways we expect to visibly affect the rankings of some of the most notorious sites. This update will roll out globally starting next week,” Google said, adding that it will also be removing more terms from autocomplete, based on DMCA removal notices.

The new measures might be welcomed by the entertainment industry, but are likely to encourage more people to use legal alternatives such as Spotify and Netflix, rather than buying more physical media.

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Will Twitter Release Data?

U.S. civil rights leader Rev. Jesse Jackson is urging Twitter to release its employee diversity information, which its Silicon Valley peers such as Google, Yahoo, LinkedIn and Facebook have already done.

The Rainbow Push Coalition, founded by Jackson, has also asked Twitter to signal its commitment to inclusion by hosting a public community forum to address the company’s plan to recruit and retain more African American talent.

The coalition and black empowerment group, ColorOfChange.org, plans to launch a Twitter-based campaign to challenge the company, the coalition said in a statement late last week.

On Friday at the Netroots Nation conference in Detroit, ColorofChange will lead a “Black Twitter” plenary session where activists will push out the petition campaign over Twitter and other social media.

Tech companies have been under pressure to release employee diversity data since Jackson took up the campaign to highlight the underrepresentation of African-Americans in Silicon Valley companies, starting with a delegation to Hewlett-Packard’s annual meeting of shareholders.

“….Twitter has remained silent, resisting and refusing to publicly disclose its EEO-1 workforce diversity/inclusion data,” according to the joint petition by the coalition and ColorOfChange.org.

The diversity reports are typically filed with the U.S. Equal Employment Opportunity Commission and companies are not required to make the information public.

Twitter has not commented on the matter.

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LinkedIn Beefs Up

LinkedIn has re-tooled its search engine with changes designed to make it easier for members to find information on the business networking site, whose volume of content has increased and grown more diverse in recent years.

Launched in 2003, LinkedIn initially focused on giving professionals a place to feature their resumes and career bios, as well as connect with peers and colleagues, but the site has progressively become more interactive and houses a much larger repository of data beyond individual profiles.

For example, almost 3 million companies have set up corporate pages, more than 1.5 million groups have been created, the site features a jobs section, and individuals and publishers are able to post and share comments and links to articles.

So it’s not surprising for LinkedIn to focus on improving its search engine, which fielded 5.7 billion queries last year.

LinkedIn members have until now had to run separate queries for groups, companies, jobs and other professionals, but that’s changing with the upgraded search engine.

“Now, all you need to do is type what you’re looking for into the search box and you’ll see a comprehensive page of results that pulls content from all across LinkedIn including people, jobs, groups and companies,” Johnathan Podemsky, a LinkedIn product manager, wrote in a blog post on Monday.

Users can still segment results, so as to see only job results, for example.

The LinkedIn search engine is also gaining auto-complete and suggested-searches functionalities to help people fine-tune query terms. In addition, the search engine will log members’ search queries and “learn” from them in order to deliver more relevant results.

It will also be possible for users to save search queries and be alerted about new or changed search results. The advanced search option has also gained more search filters, including location, company and school.

However, the search engine still doesn’t include content from the company’s SlideShare site, which about 60 million monthly visitors use to upload, share, rate and comment on primarily slide presentations, but also documents, videos and webinars.

Also, the search improvements are being applied to the main site, not to the mobile apps, although doing so is something the company is looking into, according to a spokeswoman.

LinkedIn started to roll out the new search features on Monday, and expects to finish delivering them to every member worldwide in the coming weeks.

As of the end of 2012, LinkedIn had topped 200 million registered members located in more than 200 countries.

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LinkedIn DropS BWP API

LinkedIn has shut off its API access to “Bang With Professionals,” a Web service that was intended to facilitate more, say, intimate connections among users of the business-oriented social networking site.

The service was designed to allow LinkedIn users to anonymously search for people in their LinkedIn network who would be interested in meeting up for casual sex.

“We all had a good laugh,” the founders of Bang With Professionals said on last Friday on the website, less than a month after its launch. “We all knew it was a matter of time before our API key was revoked.”

LinkedIn said it shut off API (application programming interface) access for the free site, which was intended to work on all desktops and mobile devices, because it violated the social network’s terms of use in a manner that was “inconsistent with the goals of our developer program.”

Among other things, API access isn’t allowed for any application that contains or displays adult content.

Data about the site’s 6,000 subscribers is safe and all their user IDs have been deleted, the founders said. The only thing that remains now is the site’slanding page.

The origins of Bang With Professionals are not unique in the fast-paced social networking landscape. The site was built “by two guys in three days,” the landing page says. The total launch cost was US$57: $40 for stock images, $12 for the domain name and $5 for an account on the server CloudFlare.

The Twitter handle for the site has since been deactivated, but at press time, the Bang With Professionals blog on Tumblr was still accessible.

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Woman Sues LinkedIn

An Illinois woman has filed a $5 million lawsuit against LinkedIn Corp, claiming that the social network violated promises to consumers by not having better security in place when more than 6 million customer passwords were stolen.

The lawsuit, which was introduced in federal court in San Jose, California, on June 15 and seeks class-action status, was filed less than two weeks after the stolen passwords turned up on websites frequented by computer hackers.

The attack on Mountain View, California-based LinkedIn, an employment and professional networking site with more than 160 million members, was the latest massive corporate data breach to have attracted the attention of class-action lawyers.

A federal judicial panel last week consolidated nine proposed class-action lawsuits in Nevada federal court against online shoe retailer Zappos, a unit of Amazon.com, over its January disclosure that hackers had siphoned information affecting 24 million customers.

The LinkedIn lawsuit was filed by Katie Szpyrka, a user of the website from Illinois. In court papers, her Chicago-based law firm, Edelson McGuire, said LinkedIn had “deceived customers” by having a security policy “in clear contradiction of accepted industry standards for database security.”

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Security Threats Are Real, Stay Safe

Due to the constant barrage of high profile data network intrusions (e.g, LinkedIn, Nissan, Global Payment Systems, VeriSign and Subway), many firms have rightly started to focus their efforts on better securing their infrastructure. But are the efforts enough to sufficiently ward off eager cybercriminals who are deploying far more sophisticated methods to infiltrate business networks? Having solid Security Controls in place would go far in addressing most companies concerns to mitigate RISK.  Do you know if your IDS/IPS is working properly?

According to a survey conducted by Ponemon Research on behalf of Juniper Networks, 90% of the respondents said their organizations’ computers had been breached at least once by hackers over the past 12 months. Unfortunately for the remaining 10%, it only is only a matter of time before they are breached too. Do you think your organization’s valuable information is secure? When was the last time your firm completed an Internal/External Vulnerability Assessment?

Larger companies have established Business Continuity Plans (BCP) or Data Recovery Plans (DRP) in place to address the fall-out from unauthorized network intrusions. Additionally, they are financially more capable of absorbing the costs and have more resources at their disposal to pursue the offenders. Thanks to The Syber Group, smaller firms are not without data security options. Staying ahead of the security game can mean the difference between keeping your business moving forward or being stuck trying to recover from the devastation caused by unauthorized hacking attacks, providing breach notifications mandated by law or trying to regain customer’s goodwill and restoring the reputation of your organization.

TSG

Does Linkedin Share User Data?

Linkedin has upset many of its 100 million users by opting them into a programme that reveals their personal details to advertisers without telling anyone about it.

Linkedin changed its privacy policy to allow it to display the names and pictures of users with ads. The system works by showing friends and colleagues who’ve followed a brand name, effectively making them an unwitting salesperson for that brand, since people are more likely to click such advertisements on the basis that it looks like someone they know is recommending them. In reality, the other person has no idea that their photo and name are being used to sell things.

It’s a clever approach to advertising, but an absolutely abyssmal approach to privacy, as Linkedin has decided to automatically opt-in all of its users without informing them of the change.

Users can opt out if they want, but the option is buried in the Settings page, a ploy similar to that used by Facebook to hide its privacy settings. The big problem here is that if users don’t know that their name and photo are being used in this way, then how can they opt out of it?

Linkedin could face legal trouble for this decision. Digital Trends reports it is likely that Linkedin broke Dutch privacy law, which requires user consent for employing user images with advertisements. It could also be brought up before the European Commission and the UK Information Commissioner’s Office (ICO).

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Will Zynga Do An IPO?

The Wall Street Journal’s All Things Digital blog is reporting that Zynga is set to file for its initial public offering with the Securities and Exchange Commission as early as this week. This move is not entirely unexpected considering how well the recent IPOs of several Internet companies have done recently (e.g., LinkedIn and Russian search giant Yandex). Zynga’s strong performances show the huge investor appetite for fast-growing and high-profile Web 2.0 firms.

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