HP Goes All-In On Tablets
Hewlett-Packard garnered attention at Mobile World Congress show with its new Slate 7-inch tablet and then the sale of webOS assets, but the company is looking to put past distractions behind and will release more tablets in the future, the company said.
“You can expect going forward [to release] a family of products,” said Shane Wall, chief technology officer at Hewlett-Packard’s mobility group, in an interview at MWC. The mobility trade show is being held in Barcelona from Feb. 25 to 28.
The 7-inch tablet attracted a small crowd at the HP booth, with people lining up to photograph or use the device. The company effectively took a dive into the low-cost tablet and tried to differentiate its tablet by a lower price, and also features like a micro-SD card slot for expandable storage and dual-cameras. Google’s $199 Nexus 7 is priced higher and has a quad-core processor, a higher-resolution screen and Android 4.2, but HP believes it will sell a lot of the tablets at the $169 price.
“We’re obviously late,” Wall said. “We wanted to start and see how aggressive we can be on the low end.”
The Slate 7 also signifies HP’s re-entry into the consumer tablet market after a disastrous stint with the webOS mobile operating system, which it got with the acquisition of Palm in 2010 for $1.2 billion. The first webOS tablet, the TouchPad, was launched in 2011, but later discontinued along with webOS smartphones. Since then HP has released enterprise tablets such as ElitePad 900 with Windows 8, and now the company has adopted Android for consumer tablets.
Analysts Expect Flood of Cheap Tablets This Fall
September 9, 2011 by admin
Filed under Consumer Electronics
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Analysts are predicting that a whole slew of $200 to $300 tablet computers will hit the market this fall, prompting the essential question: Which device will come out on top?
Several analysts are betting on Amazon.com to be at the top of the pile with an expected $299 Android-based tablet introduced sometime in October. The reason it will do
well is only partly because of the low price, which is below the market-leading iPad 2, starting at $499.
But analysts also expect Amazon to offer content for its 9-in. tablet thats comparable to or even exceeds the content that Apple can offer for the iPad. Amazon will make money on the content it sells, which is expected to more than make up for any loss it incurs in selling the tablet at a price below the cost of making it.
“Amazon has an ecosystem like Apple, with its own app store that offers music, movies and videos, and a bookstore,” said Bob O’Donnell, an analyst at IDC. “Not only would you get a cheaper device [than the iPad], you would get the integrated Amazon experience. That’s what makes Amazon’s tablet the most interesting and where other [Android] tablets will be challenged.”
In effect, Amazon’s approach will be to entice buyers with a much lower price, “but have all the services of Apple,” O’Donnell said.
Other Android tablets with which Amazon would likely compete include a $199 Lenovo IdeaPad A1 tablet announced Thursday, the cheapest 7-in. Android tablet from a top device maker. Another contender is the original Samsung Galaxy Tab, which is being sold on Amazon for $279.99, after having first appeared late in 2010 for $600.