ZTE Attempts To Double Marketshare

China’s ZTE Corp, the world’s seventh-largest smartphone maker, wants to nearly double its U.S. market share in the next three years by increasing spending on marketing.

ZTE, which trails nearby rival Huawei Technologies Co Ltd in selling both smartphones and telecoms equipment, wants more share of the fat profit margins promised by sales of high-end phones in the United States.

But the company needs to first work on its image. Its mainstay telecom equipment business was essentially shut out of the U.S. and other markets after government officials flagged security concerns about Chinese-made equipment.

ZTE targets a U.S. market share of 10 percent by 2017 from 6 percent in 2013, Lv Qianhao, global marketing director of mobile devices, told Reuters at a company event on Thursday.

That would place it a distant third behind Apple Inc with 41 percent and Samsung Electronics Co Ltd with 26 percent, according to September-November data from researcher comScore.

To that end, ZTE will increase its U.S. marketing budget by at least 120 percent this year from last, Lv said without elaborating. Like other Chinese handset makers, ZTE is grappling with low brand awareness in the world’s second-largest smartphone market and perceptions of inferior quality.

Samsung Electronics, which earns around two-thirds of its operating profit from its mobile division, spent $597 million on marketing in the United States in 2012, according to researcher AdAge.

Last year, ZTE signed a deal with the Houston Rockets basketball team and released a Rockets-branded phone.

“We want young U.S. consumers to participate in our marketing activities, so we will have more NBA (National Basketball Association) stores and channels that sell our products,” Lv said.

Globally, ZTE aims to ship around 60 million smartphones this year compared with about 40 million smartphones last year, said Senior Vice President Zhang Renjun.

The company sees much of that growth in developed markets – including Russia and China- which accounted for 68 percent of mobile device revenue last year compared with 35 percent in 2007, said Lv.

ZTE’s mobile device business sells feature phones as well as smartphones. It was the fifth-biggest mobile phone vendor in July-September, according to researcher Gartner, though it fell out of the top five smartphone sellers list in the same period.

ZTE expects to have swung to a profit for last year having booked its first-ever loss as a public company in 2012.

It based its turnaround on cutting costs, signing fewer low-margin contracts, and winning contracts to build fourth generation telecommunication networks.

The company expects global investment in 4G to reach $100 billion this year, Zhang said.

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NSA Spies With Tracking Cookies

The browser cookies that online businesses use to track Internet customers for targeted advertising are also used by the National Security Agency to track surveillance targets and break into their systems.

The agency’s use of browser cookies is restricted to tracking specific suspects rather than sifting through vast amounts of user data, theWashington Post reported Tuesday, citing internal documents obtained from former NSA contractor Edward Snowden.

Google’s PREF (for preference) cookies, which the company uses to personalize webpages for Internet users based on their previous browsing habits and preferences, appears to be a particular favorite of the NSA, the Post noted.

PREF cookies don’t store any user identifying information such as user name or email address. But they contain information on a user’s general location, language preference, search engine settings, number of search results to display per page and other data that lets advertisers uniquely identify an individual’s browser.

The Google cookie, and those used by other online companies, can be used by the NSA to track a target user’s browsing habits and to enable remote exploitation of their computers, the Post said.

Documents made available by Snowden do not describe the specific exploits used by the NSA to break into a surveillance target’s computers. Neither do they say how the NSA gains access to the tracking cookies, the Post reported.

It is theorized that one way the NSA could get access to the tracking cookies is to simply ask the companies for them under the authority granted to the agency by the Foreign Intelligence Surveillance Act (FISA).

Separately, the documents leaked by Snowden show that the NSA is also tapping into cell-phone location data gathered and transmitted by makers of mobile applications and operating systems. Google and other Internet companies use the geo-location data transmitted by mobile apps and operating systems to deliver location-aware advertisements and services to mobile users.

However, the NSA is using the same data to track surveillance targets with more precision than was possible with data gathered directly from wireless carriers, the Post noted. The mobile app data, gathered by the NSA under a program codenamed “Happyfoot,” allows the agency to tie Internet addresses to physical locations more precisely than was possible with cell-phone location data.

An NSA division called Tailored Access Operations uses the data gathered from tracking cookies and mobile applications to launch offensive hacking operations against specific target computers, the Post said.

An NSA spokeswoman Wednesday did not comment on the specific details in the Post story but reiterated the agency’s commitment to fulfill its mission of protecting the country against those seeking to do it harm.

“As we’ve said before, NSA, within its lawful mission to collect foreign intelligence to protect the United States, uses intelligence tools to understand the intent of foreign adversaries and prevent them from bringing harm to innocent Americans and allies,” the spokeswoman said.

The Post’s latest revelations are likely to shine a much-needed spotlight on the extensive tracking and monitoring activities carried out by major Internet companies in order to deliver targeted advertisements to users.

Privacy rights groups have protested such tracking for several years and have sought legislation that would give users more visibility and control over the data that is collected on them by online companies.

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MediaTek’s Octa-Core Processor Tested

MediaTek raised quite a few eyebrows earlier this year when it announced it would build the world’s first proper ARM octa-core, not a big.LITTLE design. The MT6592 has now popped up on a Chinese site, with the first Antutu results.

It scored 25,496, which places it behind the 1.7GHz Snapdragon in the HTC One, but it’s still a lot faster than the Nexus 4’s Qualcomm APQ8064, although throttling may have something to do with that. The score seems too high, but not long after the results emerged, a number of mobile sites started talking about disappointing results, claiming that MediaTek’s octa-core was somehow supposed to end up on a par with Samsung’s latest Exynos 5 big.LITTLE chip and the Qualcomm 800.

This of course is utter rubbish and FUD of the highest order.

The 28nm MT6592 is indeed an octa-core, but it has eight A7 cores, not a combo of A15 and A7 cores. The A7 is about one fifth of the die area of an A15 and according to ARM it consumes one quarter to one fifth of the power, making such comparisons asinine. In other words, MediaTek’s octa-core should end up a lot smaller and cheaper than a quad A15, maybe even a quad A12. That is why we find the 25,496 result hard to believe – it should be less, not more. For example, the Tegra 4 on Shield hits about 36,000, yet it’s a much bigger chip, on a device with more RAM.

The benchmarked chip ran at 1.7GHz, but MediaTek said the MT6592 should have no trouble hitting 2GHz, which could make it faster than a Snapdragon 600. What’s more, the tested device featured 1GB of RAM, 720p display and a Mali-450 GPU, so it is clearly not high-end.

However, the big problem for MediaTek’s curious new SoC is the sheer number of cores. Most apps simply can’t put them to good use and unless MediaTek has a clever trick up its sleeve, the chip might not be nearly as fast in real world applications. It does look promising in benchmarks, though.

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Is Apple Hiding Billions?

According to Apple’s Q4 corporate filings, the company channeled $11 billion into tax havens in a single quarter. The Sunday Times claims the company is sheltering a total of $94 billion in tax havens. However, Apple’s activities are completely legal and the IRS can’t do anything about it.

But Apple’s tax avoidance strategy is not limited to the US. The company is avoided an estimated £550 million in tax in Britain back in 2011. A different analysis suggests a £550 million tax bill. Let’s not forget Kate Middleton is about to have a baby, and babies tend to cost money, so shame on you Apple.

American politicians, from both sides of the political spectrum, like to have their photos taken next to anything Apple.  The company is often viewed as an American success story, as it managed to reinvent itself and come back from the brink to become the world’s second most valuable company.

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Toyota Goes Wireless Charging

Toyota is taking the smartphone boom quite seriously and the car-maker hopes to offer the first wireless charging systems in select models as early as next year.

Toyota’s wireless system will be compatible with the Qi standard and it will be introduced in the new Avalon sedan next year. Of course, it will be optional and it will be part of Toyota’s $1,950 “technology package” which includes other geeky goodies as well.

According to the BBC, Chrysler is also planning to offer a similar system in the Dodge Dart. Other car-makers will no doubt offer wireless charging functionality sooner rather than later.

The number of Qi compatible phones is limited for the time being. Just 34 phones support it, including the Lumia 920, Nexus 4 and HTC Windows Phone 8X. However, some very popular devices like Apple’s iPhone and Sammy’s Galaxy S series phones don’t support wireless charging just yet.

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Microsoft Silent On Windows 8 Pricing

With just two months remaining before the retail launch of Windows 8, Microsoft has yet to provide pricing on its new OS.

Analysts today blamed Microsoft’s attempt to accommodate both desktops and tablets with Windows 8 for the lack of information.

“The delay in releasing pricing is all about uncertainty around the PC market and competition from Apple,” argued Patrick Moorhead, principal analyst with Moor Insights & Strategy. “Microsoft needs to price Windows in a way that looks smart versus Apple’s OS X, doesn’t leave money on the table with commercial PC customers, and enables OEMs to compete better with the iPad.”

The delay in pricing Windows 8 is real: During the Windows Vista and Windows 7 cycles, Microsoft unveiled retail prices weeks before each OS made the RTM, or “release to manufacturing,” milestone, and four or more months before retail sales started.

Microsoft disclosed Vista prices 58 days before that edition’s RTM, and 148 days before retail availability. Windows 7′s prices were made public 28 days before RTM and 120 days before its on-sale date.

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Will Microsoft Sell The Surface RT For $199?

Microsoft’s Surface for Windows RT tablet will sell for $199 when it ships on Oct. 26, according to an unidentified source in an Engadget story.

At that price, Microsoft would surely be selling below its costs, analysts said. However, Microsoft could take the loss in hopes of making up revenues on apps and media sales for the device.

Also, Microsoft would be trying to make an impact against the Nexus 7 and Kindle Fire sold at the same $199 price, since Microsoft arrived arrived late to the tablet game.

Engadget said it learned the price from an inside source at Microsoft’s recent Tech Ready15 conference, where launch details for Surface were announced.

Microsoft said the Surface tablet would be priced in-line with Windows RT tablets from other makers such as Asus, which hasn’t announced a price. However, given the components in the Surface and other Windows RT tablets, analysts have suggested it could cost more than $600.

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Is Acer Threatened By The Surface?

Taiwanese computer manufacturer Acer has suggested that Microsoft Corp should reconsider its planned venture into the tablet market, the Financial Times reported on Tuesday.

Acer Chairman and Chief Executive J.T. Wang, said Microsoft’s plans to launch its own “Surface” tablet in October would be “negative for the worldwide ecosystem” in computing.

Microsoft’s “Surface” tablet would enter the market in direct competition with Acer’s “Iconia” or Hewlett-Packard Co’s “TouchPad” tablets.

“We have said think it over. Think twice. It will create a huge negative impact for the ecosystem and other brands may take a negative reaction. It is not something you are good at so please think twice,” Wang is quoted as saying.

For the past two decades, Microsoft and personal computer makers have enjoyed a symbiotic relationship.

Campbell Kan, Acer’s president for personal computer global operations, said the company was debating internally how to respond to the Surface.

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Lenovo Passes Dell, Becomes No. 2 PC Vendor

Lenovo surged past Dell to become the world’s second largest PC vendor at the end of the third quarter, according to research firms IDC and Gartner.

Top PC maker Hewlett-Packard also saw its worldwide PC shipments grow by 5.3 percent in the quarter, despite reports that the company may spin off its PC business.

Both research firms said growth for the quarter failed to reach earlier projections. IDC said at the end of the third quarter, worldwide PC shipments increased by 3.6 percent year-over-year, below its earlier 4.5 percent growth projection.

Gartner said PC shipments grew by 3.2 percent year-over-year, which was lower than the research firm’s original projection of 5.1 percent growth for the quarter.

Analysts have pointed to sluggish spending because of weak economic conditions as a key reason behind the slowdown in PC growth. The rise of tablets has also hurt shipments.

“For the moment, PCs have taken a backseat to a range of other devices competing for shrinking consumer and business budgets,” said IDC analyst Jay Chou in a statement.

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Android Takes Top Spot

Android smartphones bested iPhone and BlackBerry devices for the first time in the U.S. in the latest Nielsen Co. survey conducted right before Verizon Wireless began selling Apple’s iPhone.

Android devices made by several phone makers were used by 29% of the U.S. market in the November through January reporting period. That compares to 27% each for both Apple iPhones and BlackBerry devices from Research in Motion, Nielsen said.

In Nielsen’s most recent report from December, the three top smartphone operating systems were in a statistical dead heat, a Nielsen spokeswoman said Friday.

Microsoft’s Windows Mobile and Windows Phone 7 smartphones garnered 10% of the U.S. market from November through January, while the WebOS from Hewlett-Packard gained 4% and Symbian from Nokia earned 2%.  Read More…

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