ZTE Attempts To Double Marketshare

China’s ZTE Corp, the world’s seventh-largest smartphone maker, wants to nearly double its U.S. market share in the next three years by increasing spending on marketing.

ZTE, which trails nearby rival Huawei Technologies Co Ltd in selling both smartphones and telecoms equipment, wants more share of the fat profit margins promised by sales of high-end phones in the United States.

But the company needs to first work on its image. Its mainstay telecom equipment business was essentially shut out of the U.S. and other markets after government officials flagged security concerns about Chinese-made equipment.

ZTE targets a U.S. market share of 10 percent by 2017 from 6 percent in 2013, Lv Qianhao, global marketing director of mobile devices, told Reuters at a company event on Thursday.

That would place it a distant third behind Apple Inc with 41 percent and Samsung Electronics Co Ltd with 26 percent, according to September-November data from researcher comScore.

To that end, ZTE will increase its U.S. marketing budget by at least 120 percent this year from last, Lv said without elaborating. Like other Chinese handset makers, ZTE is grappling with low brand awareness in the world’s second-largest smartphone market and perceptions of inferior quality.

Samsung Electronics, which earns around two-thirds of its operating profit from its mobile division, spent $597 million on marketing in the United States in 2012, according to researcher AdAge.

Last year, ZTE signed a deal with the Houston Rockets basketball team and released a Rockets-branded phone.

“We want young U.S. consumers to participate in our marketing activities, so we will have more NBA (National Basketball Association) stores and channels that sell our products,” Lv said.

Globally, ZTE aims to ship around 60 million smartphones this year compared with about 40 million smartphones last year, said Senior Vice President Zhang Renjun.

The company sees much of that growth in developed markets – including Russia and China- which accounted for 68 percent of mobile device revenue last year compared with 35 percent in 2007, said Lv.

ZTE’s mobile device business sells feature phones as well as smartphones. It was the fifth-biggest mobile phone vendor in July-September, according to researcher Gartner, though it fell out of the top five smartphone sellers list in the same period.

ZTE expects to have swung to a profit for last year having booked its first-ever loss as a public company in 2012.

It based its turnaround on cutting costs, signing fewer low-margin contracts, and winning contracts to build fourth generation telecommunication networks.

The company expects global investment in 4G to reach $100 billion this year, Zhang said.

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Is SAP Searching In The Clouds?

Esoteric business software maker, which no one is really certain what it does, SAP is debating whether to accelerate moving more of its business to the cloud.

The move would be a change in strategy which might initially have only a small impact on its sales. Co-chief executive Jim Hagemann-Snabe said the change would generate more sales by 2017 particularly in markets like the US where there is a big push onto the cloud.

Talking to a Morgan Stanley investor conference this morning, Hagemann-Snabe said that this would have impact on the 2015 level, I don’t expect enormous impact but it would have some impact because you are delaying some revenues. In the long term however it makes a lot of sense, which is not the sort of thing people expect from SAP.

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Will nVidia’s Tegra 5 Go LTE?

The tradition continues. Our sources are confirming that Nvidia’s Logan SoC, possibly called Tegra 5, doesn’t come with an integrated LTE modem. Just like Apple, Nvidia makes a big fast chip with impressive Kepler based GPU, but it won’t put a an icera LTE solution inside the same chip.

Icera i500 is Tegra 5 compatible and it has AT&T certification. As the launch draws near, it should become compatible with other US and international LTE carriers like Verizon and T-mobile.

This should not be a big issue for Nvidia’s target market, manufacturers will have to choose two chips instead of one, a clear competitive disadvantage compared to future Qualcomm chips with Adreno 400 graphics and updated CPU cores, expected in early 2014.

During Nvidia’s recent conference call, CEO Jen Hsun Huang said devices based on the new Tegra 4i with integrated LTE should be announced in Q1 and ship no later than Q2. Jensen also mentioned that people are going to be “delighted by the OEM that it comes from” which is probably his way of of announcing some big brand design wins, but he also emphasised that the designs will be global rather than US. For US success you need CDMA Jensen said, but as far as we know Verizon is the only company using it.

Since Apple can pull of two chip designs from day one, we can only assume that two chip approach won’t cost much battery life compared to single chip design that has LTE on board (Snapdragon 600 and 800 ed. ). However, Nvidia is likely going to be making bets on its Kepler based GPU, expected to be the fastest graphics core ever integrated in a mobile SoC that will rock tablets and some phones around the world. The fact that Logan is likely to pack very powerful graphics sans on-die LTE makes it a bit more interesting for tablets than phones, which is exactly what we saw with the Tegra 4.

We expect to see Tegra 5 devices announced at CES 2014 so early January and with some luck we might see them shipping very early in 2014.

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SAP To Stop Offering SME

The maker of expensive esoteric software which no-one is really sure what it does, SAP has decided to pull the plug on its offering for small businesses. Business weekly Wirtschaftswoche said SAP would stop the development of a software dubbed Business By Design, although existing customers will be able to continue to use it.

SAP insists that development capacity for Business By Design was being reduced, but that the product was not being shut down. Business by Design was launched in 2010 and was supposed to generate $1 billion of revenue. The product, which cost roughly 3 billion euros to develop, currently has only 785 customers and is expected to generate no more than 23 million euros in sales this year.

The Wirtschaftswoche report said that ever since the SAP product’s launch, customers had complained about technical issues and the slow speed of the software.

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Oracle Goes After SAP’s HANA

Oracle has upped its game in its fight against SAP HANA, having added in-memory processing to its Oracle 12c database management system, which it claims will speed up queries by 100 times.

Oracle CEO Larry Ellison revealed the update on Sunday evening during his opening keynote at the Oracle Openworld show in San Francisco.

The in-memory option for Oracle Database 12c is designed to ramp up the speeds of data queries – and will also give Oracle a new weapon in the fight against SAP’s rival HANA in-memory system.

“When you put data in memory, one of the reasons you do that is to make the system go faster,” Ellison said. “It will make queries go faster, 100 times faster. You can load the same data into the identical machines, and it’s 100 times faster, you get results at the speed of thought.”

Ellison was keen to allay concerns that these faster query times would have a negative impact on transactions.

“We didn’t want to make transactions go slower with adding and changing data in the database. We figured out a way to speed up query processing and at least double your transaction processing rates,” he said.

In traditional databases, data is stored in rows, for example a row of sales orders, Ellison explained. These types of row format databases were designed to operate at high speeds when processing a few rows that each contain lots of columns. More recently, a new format was proposed to store data in columns rather than rows to speed up query processing.

Oracle plans to store the data in both formats simultaneously, according to Ellison, so transactions run faster in the row format and analytics run faster in column format.

“We can process data at ungodly speeds,” Ellison claimed. As evidence of this, Oracle demoed the technology, showing seven billion rows could be queried per second via in-memory compared to five million rows per second in a traditional database.

The new approach also allows database administrators to speed up their workloads by removing the requirement for analytics indexes.

“If you create a table in Oracle today, you create the table but also decide which columns of the table you’ll create indexes for,” Ellison explained. “We’re replacing the analytics indexes with the in-memory option. Let’s get rid of analytic indexes and replace them with the column store.”

Ellison added that firms can choose to have just part of the database for in-memory querying. “Hot data can be in DRAM, you can have some in flash, some on disk,” he noted. “Data automatically migrates from disk into flash into DRAM based on your access patterns. You only have to pay by capacity at the cost of disk.”

Firms wanting to take advantage of this new in-memory option can do so straightaway, according to Ellison, with no need for changes to functions, no loading or reloading of data, and no data migration. Costs were not disclosed.

And for those firms keen to rush out and invest in new hardware to take advantage of this new in-memory option, Ellison took the wraps off the M6-32, dubbed the Big Memory Machine. According to Ellison, the M6-32 has twice the memory, can process data much faster and costs less than a third of IBM’s biggest comparable machine, making it ideal for in-memory databases.

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More OEM’s Seeking nVidia

As expected and announced, Zotac has now “joined the mobile gaming revolution” with the new Tegra Note 7 tablet and will be one of a handful of Nvidia partners that will sell it in both Europe and Asia-Pacific region for US $199.

In case you missed it yesterday when it was officially unveiled by Nvidia, the Nvidia Tegra Note 7 is based around a 7-inch 1280×800 IPS display and powered by Nvidia’s own Tegra 4 SoC with quad-core Cortex-A15 CPU and 72-core Geforce GPU paired up with 1GB of memory. It also packs some neat features exclusive to Nvidia, including a stylus with Nvidia DirectStylus technology as well as the 5-megapixel rear main camera backed by Chimera computational photography architecture revealed earlier by Nvidia. The camera will have support for both HDR as well as slow-motion video.

Unfortunately, Zotac did not announce the precise launch date so we are still stuck with Nvidia’s October time-frame and we are still to see the price of the new Tegra Note 7 in Europe.

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Are More Firms Moving To Tegra 4?

A curious rumor is coming out of Taiwan this morning. Nvidia is reportedly seeing more Tegra 4 orders, boosted by the Xiaomi Mi3 smartphone, Surface RT 2 and new tablets from Asus, Toshiba and HP. The source is Digitimes, or its moles in the “upstream supply chain” to be specific. Specific is not the word usually associated with such sources and we have no specific numbers to report.

However, while Nvidia is seeing a bit more interest for Tegra 4 it simply has no high-volume design wins and shipments will remain low until it is eventually phased out in favour of the Tegra 5. We wrote about Nvidia’s Tegra 4 volume woes last month, here.

The Tegra 4 still has just a handful of design wins and the fact that most of them are high-end tablets is not encouraging at all. Not much has changed since our previous report, although Nvidia did manage to land a single smartphone design win, albeit not a major one.

We still believe Tegra 4 shipments will be modest at best and new Android tablet design wins will not help much. Neither will the Shield and Tegra Note tablets.

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Will The Tegra Processor Pay Off?

Last year Nvidia’s Tegra gamble seemed to be paying off nicely, but the insanely competitive SoC market moves fast and all it takes for things to go badly wrong is one botched generation. The Tegra 4 was late to the party and Nvidia eventually ended up with a big and relatively powerful chip that nobody wanted.

In its latest earnings call Nvidia made it clear that revenues from Tegra are expected to decline $200 to $300 million this year from about $750 million last year. Even this seems like a relatively optimistic forecast. Tegra 3 ended up in quite a few high-volume products, such as the Nexus 7, HTC One X, LG Optimus X4 and a bunch of other phones and tablets. On paper, Tegra 4 will end up with a similar number of design wins, maybe even more, but nearly all of them are low-volume products.

At the moment there are only a handful of Tegra 4 products out there. These include HP’s Slatebook 10, Toshiba eXcite Pro and eXcite Write tablets and Nvidia’s own Shield console. Nvidia’s 7-inch Tegra Tab is also on the way, along with the Surface RT 2. Some Chinese vendors like ZTE are also expected to roll out a Tegra 4 phone here and there, but the chip won’t end up in any big brand phones.

Nvidia does not release any Tegra unit shipment info, so we can only guess how many Tegra 3 and Tegra 4 chips are out there, but it doesn’t take much to realise Tegra 4 is a flop. Shipments of the original Nexus 7, powered by the Tegra 3, are estimated just north of six million units. Surface RT shipments were abysmal. Earlier this year analysts put the figure at just 900,000 units after a full quarter of sales. Microsoft eventually took a massive write-down on its Surface RT stock. LG and HTC didn’t reveal any shipment figures for the Optimus 4X and HTC One X, either. HTC shipped about 40 million phones last year, while LG managed about 27 million. We can’t even begin to estimate how many of them were flagship products powered by Tegra, but the number was clearly in the millions.

This time around Nvidia can’t count on strong smartphone sales, let alone the Nexus 7 and Surface RT. Even if it scores high-end tablet design wins, the truth is that high-end Android tablets just aren’t selling well. Nvidia needed high-volume design wins and Android tablets just won’t do the trick. Qualcomm is in the new Nexus 7 and the HTC One. Back in May analysts reported that HTC One sales hit the 5 million mark in the first two months of sales, although shipments have slowed down since then. Millions of Snapdragons found a home in the HTC One and millions more will end up in the new Nexus 7.

Nvidia’s talk of a $200 to $300 million hit this year doesn’t exactly paint the full picture. Tegra 3 shipments in the first two quarters of 2013 were modest, but relatively good. However, nothing took its place and the true extent of the Tegra 4 flop will only become visible in the first quarter of 2014 and beyond. The big hope is that the Tegra 4i and Tegra 5 will start to come online by then, so the numbers for the full year won’t be as terrible, but it is abundantly clear that Nvidia cannot afford another Tegra 4.

As for Nvidia’s Tegra Tab and Shield, they might do well. Nvidia knows a thing or two about hardware, but even if they prove successful, they just won’t be enough, at least not in this cycle.

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Is nVidia Working On A Tablet?

According to a report over at Tabtech.de that managed to spot an unknown device in the result page of the GFXBench, Nvidia might be gearing up to release a phablet or tablet.

The device is listed as Nvidia Tegra Note Premium and scores just slightly lower than the Nvidia Shield in GFXBench. It feature Tegra 4 clocked at 1.8GHz and has a resolution of 1280×800 which probably points out to a tablet rather than phablet but everything is possible. It was running Android 4.2.2 Jelly Bean when it was tested.

At Computex 2013 back in June, Nvidia showcased a rather unique device that was used to demonstrate pressure-sensitive functions of a stylus and which might be the device that showed up in the GFXBench results. The 1280×800 resolution is not impressive and far off from what the competition currently has to offer, but then again Nvidia might want a cheaper tablet or phablet on the market.

In any case we will surely keep an eye out for Nvidia’s Tegra Note Premium, whatever it turns out to be.

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Oracle Issues Massive Security Update

Oracle has issued its critical patch update advisory for July, plugging a total of 89 security holes across its product portfolio.

The fixes focus mainly on remotely exploitable vulnerabilities in four widely used products, with 27 fixes issued for the Oracle Database, Fusion Middleware, the Oracle and Sun Systems Product Suite and the MySQL database.

Out of the 89 security fixes included with this update, the firm said six are for Oracle Database, with one of the vulnerabilities being remotely exploitable without authentication.

Oracle revealed that the highest CVSS Base Score for these database vulnerabilities is 9.0, a score related to vulnerability CVE-2013-3751, which affects the XML Parser on Oracle Database 11.2.0.2 and 11.2.0.3.

A further 21 patched vulnerabilities listed in Oracle’s Critical Patch Update are for Oracle Fusion Middleware; 16 of these vulnerabilities are remotely exploitable without authentication, with the highest CVSS Base Score being 7.5.

As for the Oracle and Sun Systems Products Suite, these products received a total of 16 security fixes, eight of which were also remotely exploitable without authentication, with a maximum CVSS Base Score of 7.8.

“As usual, Oracle recommends that customers apply this Critical Patch Update as soon as possible,” Oracle’s director of Oracle Software Security Assurance Eric Maurice wrote in a blog post.

Craig Young, a security researcher at Tripwire commented on the Oracle patch, saying the “drumbeat of critical patches” is more than alarming because the vulnerabilities are frequently reported by third parties who presumably do not have access to full source code.

“It’s also noteworthy that […] every Oracle CPU release this year has plugged dozens of vulnerabilities,” he added. “By my count, Oracle has already acknowledged and fixed 343 security issues in 2013. In case there was any doubt, this should be a big red flag to end users that Oracle’s security practices are simply not working.”

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